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Vanderbrand: The Toronto studio crafting identities rooted in place and purpose

Creative Boom

Research and strategy are seen as essential components of the creative process, not just preliminary steps. "By Building relationships with industry professionals, including clients, collaborators, and mentors, can open up valuable opportunities and insights," she continues.

Client 486
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The McDonalds Redesign That Could Have Been

Designer Daily

They analyzed various aspects of the restaurants, interviewing employees, managers, and customers to gather insights into the brand’s strengths and weaknesses. This insight highlighted the potential for creating packaging that resonated with consumers while also enhancing the overall dining experience.

Branding 341
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Lazy Tan prioritises safety over sun with new brand by Derek&Eric

Creative Boom

Competitor research revealed that negative perceptions, such as streaky finishes, unnatural tones, and complex routines, burdened the self-tanning category. According to Gibbs, "This insight helped shape Lazy Tan's positioning as a hassle-free, high-quality alternative with an emphasis on authenticity and ease."

Brand 352
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Land of Plenty's rebrand of Happy Endings makes everyone feel welcome

Creative Boom

In its own words, it offers consumers "superbly made, scientific beyond belief, high-quality ice cream and dessert [that will] hit you in the face harder than the glowing yellow lights of Blockbuster Video on a Friday night". It now hopes to inspire a wider audience by sharing the research and insights underpinning its work. "We

Client 524
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Why is sonic branding being overlooked in the alcohol sector?

Creative Boom

Sonic branding agency Amp's head of research & insights, Bjorn Thorleifsson, delves into the rise of stock music in the alcohol sector and why brands could benefit from having an ownable sonic logo. It was during this time that he noticed how the sonic ambience played a crucial role in the success of bars.

Brand 481
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OHMY takes the dry subject of data analysis and brings it to life for Sonder

Creative Boom

Take Sonder, formerly Consumer Insight, a company that transforms complex data into meaningful insights through human-centred research. Unique stories The company, at this time known as Consumer Insight, had been operating under that name for two decades and felt it no longer reflected its identity.

Layout 347
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Kuudes reindesigns premium meal providers for a post-pandemic era

Creative Boom

Research and strategy Their research showed that the pandemic had already reshaped the ready-made meal market, with more people eating at home and restaurants starting to produce their own products for retail. As competition intensified and consumers became more discerning, that meant Kuudes would have to position the brand carefully.

Branding 468