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Illustration by Mia Angioy for Creative Boom In the last of our special six-part series, we explore how sonic branding can elevate your brand's presence by leveraging Epidemic Sound's expansive library of music and sound effects. In 2024, the auditory experience has become crucial to crafting a cohesive and memorable brand presence.
Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list. The results are now in, and here they are.
A few years ago, the question was: should your brand identity include motion? So nowadays, the question is more like: how is motion interwoven into the heart of your brand? And rather than being a mere "add-on" to brand identity, it needs to be integrated into the brand identity process from the very start.
Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative. A consistent style with a point of view It's nothing new. A consistent style with a point of view It's nothing new.
BrandOpus has refreshed the design of McCain Foods' whole GB and EU packaging portfolio, which now includes a new bespoke typeface and printed brand assets. This latest project has seen the new brand assets introduced on pack across all products, from croquettes and chips to wedges and fries.
At the heart of this redesign is a deep dive into player passion, creating a brand experience that resonates across every game and media platform Riot touches. What emerged was that, while Riot owns many properties across multiple media, there is a unified brand purpose at the heart of everything it does: making the player experience better.
Creating a powerful brand with a unique visual identity requires more than just logo designs; it’s about building an emotional connection, crafting an impactful message, and visually representing values. Each element of logo designs — colors, typography, shapes — all contribute to how a brand is perceived. But how is this achieved?
In the 1970s, McDonald’s was at a pivotal point in its growth, and the fast-food giant sought to enhance its brand identity. They analyzed various aspects of the restaurants, interviewing employees, managers, and customers to gather insights into the brand’s strengths and weaknesses.
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Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative. A consistent style with a point of view It's nothing new. A consistent style with a point of view It's nothing new.
Some elements of the new identity are inspired by the architecture of the brand's new home in Edinburgh's city centre, The Arches. The Glasgow team of international design studio D8 has designed a new brand world for Edinburgh Gin, supporting the redesign of its core range bottles, which happened back in 2023.
Influur helps content creators get work with brands for a decent compensation. Influur is a specialist agency that connects these creators, specifically in the areas of music, dance and lifestyle, with brands, helping them form impactful partnerships and reach specific target groups. It's a strange world we live in.
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Leeds International Festival of Ideas covers some tricky topics, so the branding and visual assets needed to be sensitive. Credit: Tom Martin When it came to branding, the event organisers turned once again to Leeds and Glasgow-based design studio Rabbithole. Rabbithole explains how it developed it.
Built with Frontify How do you maintain brandconsistency across global touchpoints while still allowing for local variation? We explore the key role played by brand portals and how Frontify makes it easy to create them. Centralised brand portals. What are brand portals? Speeding up the process And that's not all.
Their elegant, timeless appeal adds sophistication to designs, especially in branding and editorial content. Custom Typography Brands are investing in custom typefaces to stand out in a crowded digital space. These unique fonts help establish brand identity and foster user recognition.
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From soft, retro-inspired illustrations to packaging that demonstrates the product's effects, Them 1888's new milk powder brand is set to stand out among competitors. Danish brand Them 1888 has set out to satisfy this demand with a fresh look for its powdered milk product Grow Up, designed by the Danish agency Simply.
To help spread their message far and wide, Fluz recently teamed up with Koto , a brand and digital agency with studios in Berlin, London, Los Angeles, New York and Sydney, to craft a fresh brand to fuel Fluz's expansion. In the midst of a cost-of-living crisis, many people are looking for ways to stretch their money further.
It was launched as part of the first phase of the company's brand re-stage, which is set to be fully revealed during its return to the Super Bowl. Buying a home is the single biggest financial decision most people make, but brands in this arena struggle with low awareness and little loyalty.
The FMJF was looking to define a brand that would support the summit's growing national notoriety and be a representation of Montreal's unique perspective." "The FMJF was looking to define a brand that would support the summit's growing national notoriety and be a representation of Montreal's unique perspective."
Logos demand versatility, as they represent a brand’s identity and need to be memorable across different mediums and sizes. Download Brushine Collective Font Duo Brushine Collective is a solid and complementary pair consisting of a serif all caps, with contrasting letter thickness and sharp edges making it more elegant and classy.
Creative studio Mayda has unveiled a dynamic brand identity, drawing inspiration from its namesake – a mysterious island that appeared and disappeared from historical maps. Our identity really embraces that," he continues, "building on the metaphor by putting the perspective point of the horizon at the heart of the brand."
Customize to Fit Your Brand Change colors, fonts, and other style elements if needed, but keep them consistent. Double-check for grammar, punctuation, and formatting consistency. These clean, professional resume templates are ideal for any job opportunity and can help you make a memorable first impression.
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Creating a logo and choosing fonts for logo is a critical step for building a strong brand identity. A well-designed logo can leave a lasting impression on customers and make your brand stand out. The font sets the tone and reflects the personality of your brand, whether its modern, classic, or playful. Region Logo Font 15.
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Pro-Ject , a brand well-regarded for its high-quality yet relatively affordable turntables, now aims to solve this problem with the Pro-Ject Flatten It a new vinyl flattening machine designed to breathe new life into your cherished record collection. Pro-Ject emphasizes that the Flatten It is engineered for safety and consistency.
The studio has had a long-standing relationship with the brand's parent company, British Land, working with them on various projects over an eight-year period. While the old work once served its purpose, the brand's evolution made it apparent that it no longer aligned with Storey's current vision and future goals", says Agimal.
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As the clock resets and we step into a brand-new year, GDJ extends heartfelt wishes to everyone for an exhilarating and prosperous New Year in 2025. I extend my deepest gratitude to all our readers, followers, subscribers, authors, and, most importantly, our esteemed sponsors and advertisers who have consistently placed their trust in GDJ.
It's become a brand we see on our city streets and suburbs, with employees whizzing by on electric bikes to deliver restaurant food to our homes. The move is part of a drive to ensure competitive edge, distinction, and creative consistency across Deliveroo's ten local markets.
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