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The Ultimate Guide to Community-Based Marketing

Inkbot Design

The Ultimate Guide to Community-Based Marketing. Community-based marketing involves establishing or tapping into an existing community to exchange values and create mutual meaning. A community sometimes means a local community, but there are many forms of community, especially in the digital world.

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Fiasco crafts fresh brand identity for a co-working network with a difference

Creative Boom

The Bristol-based agency has again pulled it out of the bag for creative co-working network Gather Round. It was this distinguishing characteristic they were keen to highlight in a new brand identity led by Bristol-based design agency Fiasco. Co-working is an increasingly saturated market," says Nathalie Crease of Fiasco Design.

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Illustrator Khloe Baker draws the people and communities that make Leeds food market special

Creative Boom

Leeds-based illustrator Khloe Baker documents the people and stories behind the city's famous food markets in a charming personal project cum zine. By going to the market and drawing in person, Khloe got to know several vendors and their life stories. Interviewing James also highlighted how vibrant and busy the market is.

Marketing 457
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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform. Tania Boler Tania Boler is the founder and president of Elvie, a London-based company that develops innovative technology products to improve women's lives in overlooked categories such as breast pumps and pelvic floor health.

Agency 476
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Noah Mooney's bubbly branding for B Street Flea market is an inviting treat

Creative Boom

based designer about how he created a cohesive visual identity for a new seasonal flea market. Traditionally, city centre markets didn't really need much in the way of branding other than maybe a sign at the entrance. We speak to the Washington, D.C.-based Today, that's all changed. as long as they know about them, of course.

Marketing 492
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Poke Marketing rebrands the world's longest cathedral in its 100th year

Creative Boom

Now, a rebrand led by Poke Marketing is recasting it in a new light. Based on a design by Giles Gilbert Scott and constructed between 1904 and 1978, it's also the longest cathedral in the world, at 207 yards (189m), and the eighth largest. To mark its first 100 years in existence, the cathedral wanted to develop a new look and feel.

Marketing 487
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Wolff Olins completes major brand refresh for New York's world-famous Botanical Gardens

Creative Boom

One of New York's most significant scientific destinations, NYBG is a 132-year-old globally significant institution rooted in research and education, with a strategic focus on deepening connections with the local community and expanding environmental action around the world.

Brand 525