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Creatives reveal how they found their best clients

Creative Boom

Image licensed via Adobe Stock It's all very well offering advice in theory, but how do freelancers and studios actually find their dream clients in practice? When you look at your list of clients, we all have a favourite. So many great clients have come to me through weak ties," she says. Or they might be anything in between.

Client 534
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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Every creative should know about these 25 design studios and learn from their inspiring work. In a world overflowing with creativity and design innovation, there are thousands of outstanding design studios to be inspired by. Others, meanwhile, would love to shout about what they've created, but their clients frustratingly forbid it.

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The powerful and empowering illustrations of Monsie

Creative Boom

Each piece is an invitation to see the world a little differently – to feel seen, understood and inspired. With so many varied interests, one aha moment always leads to another, keeping me inspired and curious." I'm also focusing on developing fresh strategies to reach out to potential clients who share similar vibes and aesthetics."

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Successful creatives share how they won their first client (so you can too)

Creative Boom

And right at the start, you may not even have a single client to your name. So how do you land your first client? To inspire you, we asked the Creative Boom community to share their stories of how they bagged their first freelance gig and offer some advice on doing so yourself. Now, 16 years later, they are still a client!"

Client 513
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Vanderbrand: The Toronto studio crafting identities rooted in place and purpose

Creative Boom

Since its inception, Toronto's Vanderbrand has carved a niche for itself through smart, considered work that largely centres on places and spaces with a range of clients across high-end real estate, hospitality, and cultural projects. Again, in its work for the Niagara Benchlands in Southern Ontario, the place itself informs the branding.

Client 486
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Meet Tüpokompanii, the type foundry redefining letterforms through 'mistakes' and tradition

Creative Boom

Tüpokompanii works across pretty much all things letter-based: designing and publishing retail fonts, logomark design, typeface modifications and language extension, research and consultation, Opentype feature programming, and offering custom type design services to clients such as the second-largest in Estonia, Tartu.

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The eight things illustration agencies are looking for in 2025

Creative Boom

Nothing can replace true human creativity, and a personal touch is something clients will always crave. That said, illustration agencies continue to take commissions from exuberant clients with high hopes for their campaigns, publications, and media activity, online and in print. Clients feel the same way.

Agency 482