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Vanderbrand: The Toronto studio crafting identities rooted in place and purpose

Creative Boom

Since its inception, Toronto's Vanderbrand has carved a niche for itself through smart, considered work that largely centres on places and spaces with a range of clients across high-end real estate, hospitality, and cultural projects. Research and strategy are seen as essential components of the creative process, not just preliminary steps.

Client 486
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Why clients often undervalue graphic design (and how to persuade them otherwise)

Creative Boom

Image licensed via Adobe Stock Many clients don't fully appreciate what graphic designers can offer them. At the extreme, some clients look down their noses at you and think of you as a menial 'scribble monkey' who knows how to use Photoshop but little else. Leading practitioners explain why and offer advice on the way forward.

Client 521
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Three common mistakes designers make when creating websites for clients

Creative Boom

We spoke with Matt Konarzewski of Vision Marketing to outline three of the biggest howlers. A well-designed site can help clients grow, attract more visitors and even turn them into happy customers. Get the design wrong, though, and it can spell real trouble for your clients. A website is the beating heart of any business.

Client 540
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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Others, meanwhile, would love to shout about what they've created, but their clients frustratingly forbid it. Their bold and fearless approach has earned them collaborations with clients across a variety of industries, from tech to hospitality.

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Tips from a marketing expert on how to sell yourself as a graphic designer

Creative Boom

If you're freelance, you need to sell yourself to clients. But either way, you may well be thinking in frustration: "I'm a graphic designer, not a marketing expert!" Start simple There's so much to consider when it comes to marketing you often won't know where to begin. Do high-end clients care about your Instagram?

Marketing 493
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12 Graphic Design Portfolio Essentials (Top Tips for Landing Clients)

Just Creative

No truer is this mantra than when you want to impress potential clients with your portfolio. That means incorporating the latest design trends so potential clients take notice and pick you over your competitors. It showcases your capabilities and convinces clients-to-be, creative directors, or hiring managers you are the real deal.

Portfolio 353
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New Genre designs identity, platform and website for new design standards tool

Creative Boom

Follio was created to fill a gap in the market for architecture and interior design tools. The intent behind Follio was to fill a gap in the market for architects and interior designers who had no guideline tools for their standards, specifications, and documentation. Its no-nonsense identity allows the platform itself to shine.