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Successful creatives share how they won their first client (so you can too)

Creative Boom

And right at the start, you may not even have a single client to your name. So how do you land your first client? My first freelance clients were my old full-time employers," she explains. The lesson is that it definitely pays not to burn bridges! They didn't want me to go, so they offered to be our first client.

Client 513
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D&AD Awards 2025: who won what?

Creative Boom

In other words, if there was ever a danger that agencies would make work primarily to win awards rather than serve the client, that's now history. This was particularly evident in D&AD's new Creator Content category, where judges called for clearer definitions of craft excellence and higher standards in content creation.

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The eight things illustration agencies are looking for in 2025

Creative Boom

We are settling down to the idea that AI is just a tool , and while it can replicate artists' styles, the output is derivative by definition and often flawed. Nothing can replace true human creativity, and a personal touch is something clients will always crave. Clients feel the same way.

Agency 482
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Balancing Creativity And Client Expectations In Graphic Design

Designer Daily

Navigating the balance between boundless creativity and concrete client expectations is pivotal in graphic design. This balancing act is like walking a tightrope, where tilting too far in one direction can compromise creative integrity, and leaning too much the other way might not meet client needs. Who are they? What appeals to them?

Client 404
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What does success look like to other creatives? It's probably not what you think

Creative Boom

Image licensed via Adobe Stock From financial milestones to family time, creative professionals reveal their evolving definitions of achievement and fulfilment. Beyond the bottom line While financial security remains important, it's rarely the sole definition of success any more. I think that's about it, really."

Agency 394
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The eight things illustration agencies are looking for in 2025

Creative Boom

We are settling down to the idea that AI is just a tool , and while it can replicate artists' styles, the output is derivative by definition and often flawed. Nothing can replace true human creativity, and a personal touch is something clients will always crave. Clients feel the same way.

Agency 447
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Rise of the machines: How illustrators can avoid being replaced by AI

Creative Boom

Get real Some clients will be perfectly happy using AI-generated images on their websites, book covers, or annual reports. If quick and cheap are their priorities, then these are not the clients you should be looking for. Seek out clients who value quality illustration and can recognise an AI-generated image when they see one.