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Why motion is the future of brand identity, and how to do it right

Creative Boom

Circular movements and fluid transitions weren't just designed for visual appeal. They reflected the brand's core value of circularity, transforming how the message of sustainability was communicated across each touchpoint.

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Among Equals designs broken but hopeful new identity for WRAP

Creative Boom

The goal of the rebrand was to better communicate the urgency of WRAP's ambition to reform unsustainable 'take-make-dispose' production systems in favour of more sustainable and circular ones.

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Folk Tale Wine: A Visual Ode to Stories, Nature, and Heritage

Designer Daily

The sun’s movement , represented through circular motifs. Circular motifs that nod to wine stains (a mark of shared moments) and the sun’s cycles. Payano translated these organic influences into visual patterns that symbolize: The passage of time (fermentation as both a chemical and sensory journey).

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Without Studio redesigns Sodexo's billion-dollar US dining offer with One&All, a celebration of collegiate diversity

Creative Boom

Their personalities are designed to contrast, as One is a soft, circular vegan while All is an angular carnivore with a protein obsession. A collegiate system reimagined Visually, One&All leans into familiar collegiate cues, like varsity fonts, bold stripes, and mascot characters, but applies them with a contemporary edge.

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10 Top Visual Trends for 2025

Graphic Design Junction

Organic Shapes and Forms: Circular, curved, and irregular shapes are reminiscent of the patterns found in nature, such as waves, leaves, or clouds. Circular Design and Reusability : A major focus of sustainable design in 2025 is creating products that can be reused, repaired, or repurposed rather than discarded.

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How to curate the perfect soundtrack for your brand's visual identity

Creative Boom

A circular logo might be represented by cyclical melodies, for example, while angular shapes could be reflected in staccato notes or sharp transitions. Bold, sans-serif fonts, for instance, might translate to strong, steady beats, while elegant serif fonts could suggest more flowing, melodic compositions.

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The best new typefaces for July by leading foundries and designers

Creative Boom

Square punctuation contrasts beautifully with circular shapes, whilst stylistic alternates (single-storey a and g) can emphasise its geometric appearance when activated. The typeface features generously wide proportions with geometric round letters, horizontally cut terminals, and narrow apertures.