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Elmwood gives healthy sausage brand HECK! a Gen Z makeover

Creative Boom

They've now unveiled playful new branding designed to reinvigorate the category appeal to a younger audience. has a strong field-to-fork family heritage, and we wanted to keep that in play while introducing a wider sense of category excitement and impact," explains Greg Taylor, chief provocation officer at Elmwood London.

Brand 289
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Carla Palette's identity for furniture brand Tresi is founded on radical honesty

Creative Boom

Founded in 2023 in Brooklyn, New York, this new company promises consumers "luxury, eclectic pre-treasured furniture and decor without the retail markup". Much like the fashion category, the interior design category operates in trends that recycle over time," says Cara. Key to this effort was an overriding theme of honesty.

Brand 421
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Robot Food primes tattoo skincare brand Stories & Ink for traditional retail markets with new 'inklusive' packaging

Creative Boom

Despite this, the skincare category has seemingly dropped the ball and excluded the growing demographic of tattooed people, which is where Stories & Ink comes in. Selling digitally allows the brand experience to be much more immersive, but the retail reality is very different."

Marketing 316
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Stormbrands designs a future-facing refresh for Asda's own-brand pet foods

Creative Boom

And that's exactly what retail giant Asda has focused on in redesigning its pet food. At the same time, the rebrand has been designed to change customers' perceptions of an own-brand retail pet food range so they can see Asda's offering can be just as credible and nutritious as branded competitors.

Brand 299
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Pentagram 'rewilds retail' with animated Ankorstore rebrand

Creative Boom

Online wholesale marketplace Ankorstore has collaborated with Pentagram partner Angus Hyland to create a new brand and ecosystem which better connects independent retailers, creators and brands in order to let them thrive. Initially founded in 2019, Ankorstore works with over 250,000 retailers and more than 20,000 brands.

Animation 201
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12 quality websites featuring mockups for your graphic design projects

Creative Boom

Its Adobe Photoshop mockups cover a wide range of categories, including clothing, devices, OOH, packaging, print, products and retail. Categories include device mockups, out-of-home mockups, print mockups, poster mockups and apparel mockups. Art Directed 9. Mr Mockup Want a resource that's all about mockups and nothing else?

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Robot Food creates winning rebrand for sports nutrition leader ESN

Creative Boom

With ESN moving into physical retail spaces and selling online, Robot Food creative director Ben Brears explains that the brand needed to be stronger to make it "more easily shoppable." The need for a new identity came at a pivotal time.

Sports 379