Elmwood gives healthy sausage brand HECK! a Gen Z makeover
Creative Boom
APRIL 16, 2024
They've now unveiled playful new branding designed to reinvigorate the category appeal to a younger audience. has a strong field-to-fork family heritage, and we wanted to keep that in play while introducing a wider sense of category excitement and impact," explains Greg Taylor, chief provocation officer at Elmwood London.
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