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Elmwood gives healthy sausage brand HECK! a Gen Z makeover

Creative Boom

They've now unveiled playful new branding designed to reinvigorate the category appeal to a younger audience. Developed in partnership with global design consultancy Elmwood , it's all designed to appeal to a younger audience by tapping into new trends and create a basis for long-term product development.

Brand 302
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Carla Palette's identity for furniture brand Tresi is founded on radical honesty

Creative Boom

Carla Palette explains how her brand identity design helps convey that message effectively. And they've collaborated with Carla Palette , a brand identity designer and art director currently working in Berlin, to help get this message and ethos across. Tresi is on a mission to help people buy amazing furniture at affordable prices.

Brand 431
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Robot Food creates winning rebrand for sports nutrition leader ESN

Creative Boom

It was a conclusion that was agreed upon with ESN, with the creative director at The Quality Group, Marcel Henke, saying: "Our work with Robot Food has ensured our new visual identity better reflects our leadership position in the category. A perfect example of these concepts in action is the new ESN logo.

Sports 396
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Midday's work for Everiday helps launch the whole foods brand into America

Creative Boom

Midday's innovative design strategy builds on this mission and introduces a modular system that anticipates rapid growth across diverse product categories. Our design for Everiday reflects Ri Rupani's vision to make every day extraordinary with products that are made better," says Will Gladden, co-founder of Midday.

Brand 415
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A showstopping feast of packaging design inspiration, as winners announced in Pentawards 2023

Creative Boom

BigFace Coffee packaging by Zenpack, USA – Platinum Winner © Pentawards 2023 It's that glorious time of year again when the very best packaging designs grace our screens once more as we reveal the winners of the prestigious Pentawards for 2023. Prepare yourself for a feast of eye-watering creations from some of the industry's finest.

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Koto crafts a Mediterranean culinary story for Gustini

Creative Boom

The result is a clean, image-led site that showcases Italy's producers and rich culinary heritage, sitting alongside a newly crafted logotype by Koto, which pays tribute to classic Italian graphic design, echoing the bold and ornate lettering found on packaging and signage across Italy.

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'A tall logo for a tall captain': Mucho takes an elongated approach to its 'hooked' identity for Big C Charters

Creative Boom

When you're given a chance to rebrand a company founded by and named after a former professional basketball player, you'd definitely take your design skills to new heights. Creative studio Mucho literally ran with the name Big C Charters to craft an identity that features an iconic logo with a tall hooked 'C'.