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Bala crafts a radical label for category-first grasshopper beer

Creative Boom

GOSE required an identity as unique as its product, which Bala delivered through semi-abstract illustrations and an acidic colour palette that reflects the beer's salty flavour. This, paired with the product's unique taste, gives meaning to the entire brand experience, which is totally disruptive in its category.

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The World Illustration Awards 2025 shortlist is here, and it's a feast for the eyes

Creative Boom

An Egg-cellent Card Game: Can You Find the Missing by Paperface (Design Product & Packaging) The AOI has unveiled those in the running for this year's World Illustration Awards, featuring 200 standout projects from over 4,700 entries worldwide. Illustrators are leveraging technology not just for efficiency but to push visual boundaries."

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D&AD Awards 2025: who won what?

Creative Boom

D&AD held its 63rd awards ceremony last night (Thursday 22 May) at London's Southbank Centre and handed out a record-breaking 668 Pencils across all categories. For instance, W Conran Design's 'Designing Paris 2024' was recognised for illustrating how design thinking can transform an entire city's attitude and behaviour.

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Earthling Studio infuses nostalgic fun into iced tea brand HALFDAY

Creative Boom

Through its new identity, HALFDAY is serving up bold colours, playful illustrations, and a healthy dose of '90s nostalgia, proving that prebiotic tea can still have a rebellious streak. Together, they create a typographic pairing that feels bold, expressive, and confidently different from the category's softer, earthier aesthetic.

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B&B Studio revamps Yeo Valley Organic to sow success for the future

Creative Boom

New illustrations are a key part of the brand's new identity, designed to help its new Greek and Kefir products stand out on the shelf. For example, illustrative elements have a bit more breathing room, and the messaging and layout of the packaging have been refined.

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Supple Studio and Studio Spilsbury craft a hands-on identity for Somer Valley Brewing

Creative Boom

A farm-first approach, real-world textures, and playful illustrations bring an authentic, handcrafted charm to the Bath-based brewery's new look. Expect homegrown textures, characterful illustrations, and evocative beer names. Somer Valley Brewing isn't your typical craft brewery.

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Thirst brings juicy rebellion to the RTD aisle with Just Hard Squeezed

Creative Boom

At first glance, the identity for Just Hard Squeezed is all bold colours, expressive type, and pulpy illustrations, but look closer and you'll find a strategic discipline underpinning every decision. The illustrations, created in-house, amplify this energy, dialling up the fruit-forward personality and adding a sense of motion to the brand.