Remove category copywriting
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The buzzwords creatives are ditching in 2025 (and what to say instead)

Creative Boom

Outside copywriter Elizabeth Lepro argues that empowerment is often used to mask the power that already exists within people. We think it will be really helpful for other marketers, as well as founders, product teams, and even professional copywriters." The words are flagged under three categories: Jargon, Unoriginal, and Overstated.

Client 468
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Robot Food gives German nutrition brand a vibrant new look and feel

Creative Boom

Visual elements Typically, the health-food category aesthetic is plain and neutral, and the language and messaging are about communicating stereotypical health and beauty standards and how to achieve a 'better you'. Robot Food's work is built on the brand positioning work established by brand intervention company Alchelab.

Brand 465
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The Working Assembly brews up a refreshing identity for Asian-inspired tea brand, Narra

Creative Boom

As well as being unique in the tea category, this approach also provided a powerful contrast to the nods to Filipino tradition, which were woven into the brand identity. "We As soon as we tried Narra, we knew it needed a more playful voice to match its light and delightful flavour," reveals senior copywriter Erik Poh.

Brand 448
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Universal Favourite crafts emotive branding for fertility testing startup

Creative Boom

But this narrow focus has resulted in a category that feels overly clinical and sometimes cold," says Kate, "losing sight of the real people at the heart of it all." Brand concept Of course, brands in the fertility space are all designed to build trust in their medical expertise: that in itself is nothing new. explains Katy.

Brand 515
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Self-Isolating? How To Start A Business While Quarantined

Just Creative

There is a huge range of writing projects available online, with four particularly popular categories. Computers and software are two of the most popular categories online. Copywriter. Copywriting involves writing website content, product descriptions, marketing collateral and advertisements. Website Content.

Marketing 310
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Universal Favourite celebrates the joyful mess of baking in a new identity for Colour Mill

Creative Boom

This fun, confident typeface was given words to match by copywriter Cat Wall: in the words of the team: "We carefully measured out all the ingredients necessary for a verbal identity that's as colourful as its visual counterpart. As for packaging, the #shelfie was a key consideration to help reach an audience of cake content creators.

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Robot Food cuts the confusion around debt with a new identity for StepChange

Creative Boom

StepChange's new branding not only had to show the charity's progressive, future-facing outlook, but it also had to prove its worth and showcase its position as distinctive and disruptive – a leader in the category. As such, Robot Food crafted a brand identity based on a succinct, direct creative platform: 'Debt Happens.

Brand 494