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This, paired with the product's unique taste, gives meaning to the entire brand experience, which is totally disruptive in its category. Hues of green, blue, and yellow are set against magenta, pink, and dark blue, evoking acidic sensations that complement the brand's eccentric narrative.
How&How helps Wild Thingz build a category-defining rebel sweetie brand from scratch – something that pleases both parents and kids. The project began by examining the existing category to see if there were any opportunities. And the whole messaging calls out the category for containing "so much crap".
Credit: Opening Line / Outsiders / Apron Opening Line founder Zosia Swidlicka and Outsiders Creative Partner Tom Rogers explain how their teams collaborated with to create a fintech identity that transforms payments from a painful process to a positive experience without leaning into category clichés.
wine category. Is this because the U.S. wine market hasn't quite cracked the codes of sophistication associated with fine wine? Milan-based branding agency Robilant has been working in this space for a while now, with the goal of bringing Italian finesse into the U.S.
The 2025 report surveyed 1,000 employers representing over 14 million workers across 55 countries and identified graphic design as the 11th fastest-declining job category over the next five years. Because the latest Future of Jobs Report from the World Economic Forum (WEF) has delivered sobering news for the profession.
Professional Exploration Category Winner: The Governess by Trevin Wyant We reveal the winners of the World Illustration Awards 2023, and share their winning pieces. Looking for visual inspiration? Or are you just wondering what sort of commercial art can win awards these days?
With the better-for-you drinks category becoming increasingly crowded, HALFDAY needed to ensure its functional benefits were clear, but also that the great classic taste of the liquid shone through," Bruce explains. Museo Slab, a more refined typeface that adds a touch of craft and credibility, complements this.
This year saw a record-breaking 2,000 submissions across five categories, with the winners revealed in a special ceremony last night. Phillips, who won in the Illustration for Children category, explores themes of Jewish identity, generational divides, and gentrification in his work. Benjamin is truly a deserving winner."
For this year's show, titled Dream Awake, there were six categories: three recurring sections (Aotearoa, Avant-Garde, and Open) and three sections unique to the year (Natural World, Geometric Abstraction, and Crazy Curiosities of the Creature Carnival).
Flexible design system A related challenge was finding a design system that can be recognised as Coop throughout the store but allows each category to stand independently and compete with the category leader. These spread across four languages and a wide range of categories, from batteries to frozen fish to freshly squeezed juices.
Instead, Wedge turned to the food category for inspiration, tapping into a world of flavours to express Clamato's unique portfolio of taste offerings: Spicy, Salty, Savory, Zesty, Peppery, Fiery, Umami, Limey, Tangy, Briny, etc.
Split into ten categories, including Advertising, Editorial and Children's Books, the World Illustration Awards crown 20 category winners, with two overall winners selected by a 30-strong jury in a special ceremony in September. We wish all the contenders good luck and cannot wait to see who comes out on top in each category.
Representing the adult nonfiction, adult fiction, and children's categories, respectively, these three books boast a diverse range of topics for artists to explore. These submissions have been whittled down to 10 in each category, making for a total of 30 covers on the shortlist.
Whether it’s for event flyers, product launches, or website banners, the latest free fonts in this category are guaranteed to stand out. The latest free fonts in the serif category offer a balance of elegance and readability, making them ideal for use in brochures and professional branding materials.
Founded by dermatologist Dr Alexis Granite, it aims to create a new category called "Affective Wellness", which combines beauty and skincare with emotional and mental wellbeing in body care products such as body wash, lotion, scrubs and serums. Here, Joonbyrd's brief was to inject joy and fun into the beauty and wellness category.
In its 13th year, categories include Apps, Film & Video, Podcasts, Social, Websites & Mobile Sites, Web3 & XR. Other new categories for this year include Responsible Technology, Best Use of AI or Machine Learning, Sustainability & Environment, Email Newsletter Excellence and more.
People can use the search tool, or browse our categories by artist, century, style, theme, or tag," Green notes. For those with a specific image in mind, the archive's intuitive navigation system makes pinpointing the right content easier.
The judges went through over 1,800 submissions this year, choosing one winner for three different categories (children's, adult fiction and adult nonfiction), plus second and third-place awards. The third-prize winners of each category will receive a Wacom Intuos Medium tablet and Penguin Random House design books to the value of £100.
They've now unveiled playful new branding designed to reinvigorate the category appeal to a younger audience. has a strong field-to-fork family heritage, and we wanted to keep that in play while introducing a wider sense of category excitement and impact," explains Greg Taylor, chief provocation officer at Elmwood London.
Bath-based brand and packaging design agency Sunhouse has redesigned OG orange juice brand Tropicana, using heritage in a contemporary way to position it as the category leader and aligning with its new campaign, 'THAT juice'. Tropicana's rebrand coincides with a shift in the category, likely due to the turbulent economy of recent years.
"Flutterwave is such a powerful and dynamic brand that exudes the spirit of African entrepreneurship and so our collaborative approach was critical to this, ensuring the brand remained authentically African while standing out in its category," says Roman Stikkelorum, managing director at Verve.
Competitor research revealed that negative perceptions, such as streaky finishes, unnatural tones, and complex routines, burdened the self-tanning category. Derek&Eric was drawn to the brand's commitment to challenging industry norms while prioritising health, self-care, and quality.
Book Cover Award category went to Kerry Hyndman for her work on The Rich House by Stella Gibbons. Meanwhile, the winner of the Book Cover Award category went to Kerry Hyndman for her work on The Rich House by Stella Gibbons. Student Illustration category winner is Anglia Ruskin student Kate Rolfe for her work Navigating Dyslexia.
Amid the rising popularity of Japanese whiskeys, LOVE has designed a new brand that combines two cultures while staying true to the category's time-honoured codes. Wildmoor's "chiselled from stone" aesthetic aims to give the enduring, timeless quality currently missing from the category.
Pet food brand Nutriment was founded in 2013 when raw diets were still a small niche within the category. The studio's account director, Emma Collingswood, highlights Robot Food's work on other brands in the pet food category, such as Harringtons, NAW, Wagg, and YuMove.
We see this through exciting innovations in categories such as gut health with the launch of Gut Boost drinks in their ever-growing Kefir range." Meanwhile, for the Kefir and Greek recipe products, B&B worked on renaming, re-messaging and more drastic redesigns overall.
Much like the fashion category, the interior design category operates in trends that recycle over time," says Cara. It applies them to the interior category, visually presenting itself as an exclusive brand whilst boasting an honest and inclusive pricing approach through an easy-to-understand visual design system and tone of voice.
These broadly fell into two categories. Using the Headshot plugin for Character Creator made it easy for Jose to generate fully animated 3D characters from historical portraits and photographs.
The studio's head of design, Meg Jannott, describes the brief as "exciting and ambitious" while stressing the importance of the client's category as parenting is overwhelming enough without having to sift through hundreds of brands that don't resonate with them. So they stuck with the original name.
Standing out in a competitive craft beer market With craft beer shelves becoming increasingly crowded, the challenge was to create an identity that felt distinctive without resorting to the visual chaos seen in much of the category.
A big requirement of the brief was to ensure Panda's branding "reflects and retains its position as the category leader while helping it secure new store listings and dialling up stand out on-shelf," according to the agency.
Red Antler used its expertise working with start-ups to design a category-disrupting dip for New York foodies. Luckily, Brooklyn-based studio Red Antler specialises in working with start-ups and new ventures and was excited to rewrite the rules of the dip category. The new Labneh company hit shelves across NYC this September.
Go back into the archives and find styles that may influence your choices or bend the rules and pinch it from another category or industry. "The clues are in the research: look into what's trending and avoid it," he continues. "Go I love finding small independent type foundries that push the boundaries.
As the judge and design lead at Taxi Studio Clem Halpin puts it: "It was just so beautifully minimal; of course, we have seen so many minimal packs today in any number of categories, but this particular winner within that particular category really stood out. It was like a beacon of simplicity and beautiful forms.
Badger is strongly positioned to lead the charge within the premium ale category but to do so, we needed a bolder approach", he explains. Nostalgia is a great tool to harness, but you need to maintain relevancy when working in a category traditionally shopped by an older audience," he adds.
Playful in its manner, the extruded type is transformed into repetitive patterns throughout the identity, alluding to the brand's different categories of wine. At its heart, Stompy's new typographic logo is inspired by the art of grape stomping.
To help keep himself organised, he breaks his work down into three categories: nouns, verbs, and typography. It’s easy to lose perspective when I’m not self-reflecting so I think of the categories as my table of contents, helping to examine the macro view of my work. It enables me to discover the voids I need to fill," he says.
Its Adobe Photoshop mockups cover a wide range of categories, including clothing, devices, OOH, packaging, print, products and retail. Categories include device mockups, out-of-home mockups, print mockups, poster mockups and apparel mockups. Art Directed 9. Mr Mockup Want a resource that's all about mockups and nothing else?
Influur was already a successful enterprise, hosting a diverse community of over 30,000 creators across various categories for branded events and social media collaborations. But they needed a new identity that fully reflected their role as a disruptor in this fast-evolving space. So they turned to Austrian design agency Studio Herrström.
With no true category leaders from which to draw inspiration, Otherway instead looked beyond the sector for inspiration. "As Although mortgages are one of life's biggest financial decisions, the category has historically lacked a human touch, so incorporating authenticity and emotion was crucial.
Larsson describes the beauty category as "a design-intense category featuring a sea of minimalist designs mixed with beautiful flamboyant solutions"." According to Larsson, three things drew the design team to the project: "super-high ambitions, a passionate founder, and exceptionally high-quality products."
With the recent (conveniently headline-worthy) Sony World Photography Awards 'creative open' category winner Boris Eldagsen admitting his winning "photograph" was in fact "co-created" with AI. AI hasn't been without its controversies, of course.
Featuring 36 athletes within 58 shots, the animation showcases a diverse range of sports and captures the subtleties and nuances in the expressions and movements of each category.
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