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Bala crafts a radical label for category-first grasshopper beer

Creative Boom

This, paired with the product's unique taste, gives meaning to the entire brand experience, which is totally disruptive in its category. Hues of green, blue, and yellow are set against magenta, pink, and dark blue, evoking acidic sensations that complement the brand's eccentric narrative.

Patterns 461
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Punk Not Junk: How&How's rebellious identity for a heavenly sweet brand

Creative Boom

How&How helps Wild Thingz build a category-defining rebel sweetie brand from scratch – something that pleases both parents and kids. The project began by examining the existing category to see if there were any opportunities. And the whole messaging calls out the category for containing "so much crap".

Brand 464
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'Not just another fintech brand': a new identity for Apron shirks category norms

Creative Boom

Credit: Opening Line / Outsiders / Apron Opening Line founder Zosia Swidlicka and Outsiders Creative Partner Tom Rogers explain how their teams collaborated with to create a fintech identity that transforms payments from a painful process to a positive experience without leaning into category clichés.

Brand 508
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Robilant designs Italian elegance into the US wine category

Creative Boom

wine category. Is this because the U.S. wine market hasn't quite cracked the codes of sophistication associated with fine wine? Milan-based branding agency Robilant has been working in this space for a while now, with the goal of bringing Italian finesse into the U.S.

Agency 294
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It's official: AI is coming for your graphic design job

Creative Boom

The 2025 report surveyed 1,000 employers representing over 14 million workers across 55 countries and identified graphic design as the 11th fastest-declining job category over the next five years. Because the latest Future of Jobs Report from the World Economic Forum (WEF) has delivered sobering news for the profession.

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22 amazing works of art to inspire you from the World Illustration Awards 2023

Creative Boom

Professional Exploration Category Winner: The Governess by Trevin Wyant We reveal the winners of the World Illustration Awards 2023, and share their winning pieces. Looking for visual inspiration? Or are you just wondering what sort of commercial art can win awards these days?

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Earthling Studio infuses nostalgic fun into iced tea brand HALFDAY

Creative Boom

With the better-for-you drinks category becoming increasingly crowded, HALFDAY needed to ensure its functional benefits were clear, but also that the great classic taste of the liquid shone through," Bruce explains. Museo Slab, a more refined typeface that adds a touch of craft and credibility, complements this.

Brand 324