Creative Boom

MAY 15, 2024

Elements of Goldbug's old identity were retained and refreshed where possible to preserve the brand's 56-year legacy. Lafayette American's Scorpion Rose Studio has rebranded the women-owned infant and children's accessories brand Goldbug, introducing a new visual language to help the company transition from B2B to B2C.

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Graphic Design Junction

DECEMBER 27, 2023

In the ever-evolving landscape of startups and businesses, where first impressions are everything, a creative logo design serves as the cornerstone of a brand’s visual identity. A brand’s visual identity encompasses all the visual elements that represent the brand, including logos, color schemes, typography, and imagery.

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Graphic Design Junction

OCTOBER 8, 2023

The world of branding visual identity design is in a constant state of flux, with brands continuously reinventing themselves to stay relevant and appealing to their audiences. These recent examples showcase the importance of a strong visual identity in conveying a brand’s values , mission, and personality.

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Creative Boom

JANUARY 18, 2024

Brand studio Robot Food has collaborated with Germany's biggest sports nutrition company ESN to create a new look that refines what had gone before and creates a stronger evolution of its identity. But just like any big-range brand, ESN has lost its way over time. The need for a new identity came at a pivotal time.

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Creative Boom

OCTOBER 6, 2024

Illustration by Mia Angioy for Creative Boom In the fifth of our special six-part series, we look at the cutting-edge developments shaping the future of audiovisual design and how they're set to transform brand experiences by 2025. And this means every brand needs to consider how its audio identity translates into a 3D space.

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Graphic Design Junction

AUGUST 27, 2024

In the ever-evolving digital age, where the virtual and physical worlds merge seamlessly, building brands has become a multidimensional challenge. The traditional methods of establishing a brand’s presence are no longer sufficient. These elements work together to create a consistent and recognizable brand image.

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Graphic Design Junction

MAY 6, 2024

When it comes to professional branding, a cohesive visual identity and a thoughtfully crafted logo are no longer mere afterthoughts; they’re the cornerstones of establishing a distinct and memorable presence. It’s the meticulously orchestrated symphony of visual elements that encapsulates the essence of your brand.

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Graphic Design Junction

OCTOBER 17, 2023

A brand’s visual identity encompasses all the elements that represent your business in a visual form. Nowaday building a professional brand visual identity is more critical than ever before. Creative Personal Identity 2. Cura Mental Health Visual Identity 3. Brand Identity Design 5.

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Creative Boom

JULY 2, 2024

Frive – formerly known as Lions Prep – was originally targeted at gym goers, while its new brand looks to open the menu to a variety of people needing speedy, nutritious meals. Among Equals has collaborated with ready-to-eat meal brand Frive on its new identity as it moves to improve how we eat in the UK.

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Graphic Design Junction

MARCH 11, 2024

In today’s competitive marketplace, building a strong brand is essential for success. A brand visual identity which including brand logo, website, mobile app and stationery items are playing a pivotal role in shaping its perception among consumers, distinguishing it from competitors, and fostering loyalty and trust.

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Creative Boom

JANUARY 31, 2024

But now the brand is revitalised by its new owners thanks to work by London-based agency Regular Practice. Tom Finn, founder and managing director of Regular Practice, says: "We saw the potential for the power of brand to play a unifying cultural force for both Strike and Purplebricks teams – setting them on a new and exciting trajectory."

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Graphic Design Junction

APRIL 14, 2024

The dog days of branding have arrived! ” This transcends cultural barriers, sparking instant recognition and positive emotions that leave an indelible paw print on consumers’ minds. .” These furry ambassadors embody the very essence of loyalty, trust, and companionship – the ultimate pack mentality for any brand.

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Graphic Design Junction

AUGUST 8, 2024

Branding is more than just a logo; it’s the soul of your business, expressed visually and verbally. A strong brand resonates with your target audience, forging an emotional connection that drives loyalty and preference. Uncover the power of exceptional visual identity design in our curated collection.

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Graphic Design Junction

AUGUST 22, 2024

In today’s competitive market, establishing a unique and recognizable brand is essential for businesses of all sizes. Branding and visual identity design play a crucial role in defining how a company is perceived by its audience. Branding is the overall perception that a company creates in the minds of its customers.

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Graphic Design Junction

JUNE 22, 2022

The logo is the first impression of you among clients, investors, and partners; this is your brand identity; this is what separates you from your competitors; this is what the love and loyalty of the audience are built to. The second goal is brand protection – all logos must be legally registered. Audience trust.

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Inkbot Design

NOVEMBER 21, 2024

7 Effective Steps to Develop a Strong Brand Identity Identity building is a journey I've mastered through years of experience at Inkbot Design, and I'm here to guide you through it. Creating a distinctive brand identity isn't just important—it's imperative for survival.

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Just Creative

FEBRUARY 16, 2021

When big brands decide to reinvent not only themselves but also their brand strategy, it can make for some big news. The point of that little story is that sometimes, even the biggest brands need a brand strategy or need to change theirs up to succeed in today’s economy. Related: 101+ Brand strategy resources.

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Creative Boom

MAY 24, 2023

Either because they're stuck in their ways, don't trust AI, or simply aren't aware of how they can help them. Brand consistency: Ensuring on-brand design straight out of the box is a tall order for generative AI tools. Often, brand guidelines prove too rigid for these tools to support complex image generation.

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Designer Daily

JUNE 20, 2023

A strong brand identity is the cornerstone of success for every business. But what exactly goes into designing a power brand identity? This blog post will explore the key elements contributing to a robust brand identity. It sets you apart, creates a lasting impression, and boosts customer loyalty.

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Creative Boom

JULY 25, 2023

Global brand and design consultancy Elmwood has worked with drivers' services company The AA to create a bold, forward-facing identity which keeps up with the ever-changing demands of motorists and highlights the company's diverse range of offerings. Fortunately for The AA, the brand had a strong foundation to build on.

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Graphic Design Junction

MAY 26, 2024

In the competitive world of business, a brand logo designs on other words “visual identity” can significantly influence its success. Central to this visual identity is the brand logo, a powerful symbol that encapsulates a company’s essence, values, and vision. Oliviare Brand Logo Design 2.

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Graphic Design Junction

AUGUST 16, 2023

In today’s competitive business landscape, establishing a strong and recognizable brand identity is crucial for success. A well-designed logo plays a pivotal role in creating a lasting impression and conveying the essence of a brand. You may be interested in the following related articles as well.

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Graphic Design Junction

AUGUST 22, 2023

A strong brand visual identity system doesn’t just rely on individual elements; it’s the synergy of these elements that creates a lasting and meaningful brand image. It’s a set of guidelines that dictate how a brand should appear visually in order to maintain consistency and coherence.

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Graphic Design Junction

DECEMBER 10, 2023

Breaking Free from Two-Dimensional Constraints Traditional screens have long been the conduits through which we consume digital information. Biometric Branding: A Personalized Touch In the visual trends of 2024, a groundbreaking trend, Biometric Branding, emerges as a pioneering force, reshaping the way brands connect with their audiences.

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Inkbot Design

DECEMBER 23, 2024

Revamping Your Branding Strategy: Strategies for a Successful Rebranding When you think about your brand, what first comes to mind? Sometimes, brands evolve, consumers' needs shift, or market dynamics change. Consumers might have shifted their preferences, or new competitors are making waves and threatening your position.

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Creative Boom

AUGUST 19, 2024

What better way to brand a sweet treat than through a bespoke typeface that literally looks good enough to eat? Beirut-based food processing company Gandour founded its baked goods range Yamama in the 1980s, and since then, the brand has established itself as a family favourite across the Middle East. Yes, the rhyme was intentional.

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Graphic Design Junction

AUGUST 18, 2023

Building a strong brand identity in today’s competitive digital landscape is crucial for your business to succeed. With countless options available, it’s becoming difficult to grab consumers’ attention. Brand recognition helps build reliable customers and drives sales.

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Graphic Design Junction

MAY 28, 2024

In the age of information overload, social media has become a battlefield for brands vying for attention. Mastering social media branding design through visual storytelling can transform a brand’s online presence, driving engagement, loyalty, and ultimately, sales. Brand Visual Identity 2.

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Just Creative

NOVEMBER 24, 2020

There is a sweeping ambivalence about what branding truly is and its role, especially among small businesses and startups. In other words, your brand is the collective perception of your customers and workforce toward your business. The 12 Most Popular Branding Courses Online. Brand and Product Management – Free.

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Creative Boom

JANUARY 28, 2025

For brands, that means being ultra transparent about their practices, values, and ethical sourcing while offering unique and personalised experiences. So, we asked five creatives for their views, going deeper into what this new age of consumers might be looking for in the decades to come.

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Just Creative

DECEMBER 29, 2020

To be invincible in the digital world, a brand needs to be visible. With digitalization taking over, brand development has become significantly more important. Public opinion can make or break a brand, and there is plenty of it on the internet. The digital world expects only the best from brands. Digital Branding Tools.

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Graphic Design Junction

JUNE 29, 2023

Have you ever wondered how some brands manage to create visually appealing content consistently? How do they maintain a strong brand identity while showcasing diversity and inclusivity? Leveraging AI Face Generators for Brand Identity What are AI-Generated Photos? So, let’s dive in!

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Just Creative

JULY 28, 2020

It’s already difficult for a health and wellness brand to stand out in any way – and it’s not going to get any easier. You’ll need to do a great job branding your business , your product and your services in order to attract consumers’ attention and survive. Show that your brand has a human personality. Be Authentic.

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Graphic Design Junction

MARCH 28, 2022

Consumers prefer video-based content whether it’s on their TV, computer, or phone. Even if you create excellent visual and text-based content, consumers will seek out video that corresponds to your brand. They will contribute to your brand’s identity. It delivers value without wasting the viewer’s time. Web Series.

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Just Creative

JULY 7, 2020

If you were to explain what the term ‘brand image’ means to a ten-year-old, what would you say? If implemented strategically, a strong brand image can deliver amazing results, such as: Increased revenues & profits: “The average increase in revenue attributed to always presenting a brand consistently is 23 percent.”

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Creative Boom

MAY 27, 2024

After being diagnosed with Lupus, Caragh Keane created Superkeen, the UK's first Auto-Immune Friendly food brand focused on anti-inflammatory diets. Partnering with B&B Studio, its new identity features unique design elements and a mascot, Cloud Guy, to promote a sense of ease and inclusivity for all ages.

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Just Creative

FEBRUARY 4, 2021

If you’re not sure whether paying for social media ads is worth it for your brand, here are some reasons that other business choose to use social media platforms for marketing : 1. Build Brand Awareness and Credibility. Do you trust organizations that only have a website? Today’s world is a digital one.

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