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The best new typefaces for January 2025 from leading foundries and designers

Creative Boom

So read on as we present six of the best new font releases of January 2025. Its nine weights, from Thin to Black, along with more than 70 custom ligatures, make it a standout choice for luxury branding, editorial layouts and digital campaigns.

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The 25 creative studios inspiring us the most in 2025

Creative Boom

DixonBaxi Simon Dixon and Aporva Baxi's London powerhouse specialises in creating brand strategies and design systems for "brave businesses" that want to challenge convention, including Hulu, Audible, and the Premier League. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system.

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Pentagram's identity for Dublin tourism experience is delightfully cliche-free

Creative Boom

In branding its new visitor experience, Pentagram has masterfully avoided tired Celtic tropes to create a fresh and vibrant visual identity. This is followed by the digital presentation that spans 1,200 years and follows the book on its journey from Iona in Scotland over the Irish Sea to Kells and on to contemporary Dublin.

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Why brand portals are the future of brand building

Creative Boom

Built with Frontify How do you maintain brand consistency across global touchpoints while still allowing for local variation? We explore the key role played by brand portals and how Frontify makes it easy to create them. Centralised brand portals. What are brand portals? So, what's the best way to create brand portals?

Branding 504
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Anniversary book from Semi Permanent is a 20-year time capsule of stunning creativity

Creative Boom

Making sense of creativity Each body of work featured in the book presents a different approach to the creative process. The release of the book doesn't just hark back to the past but marks a new chapter for the platform as it further launches the Semi Permanent Brand Studio to the world.

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Ultimate Guide to Travel & Tourism Sector Branding

Inkbot Design

Ultimate Guide to Travel & Tourism Sector Branding Tourism marketing is a crucial activity (and increasingly so) in the tourism sector. That is why tourism branding takes particular relevance as a differential and success factor. Tourists are increasingly demanding, and tourism competition is fiercer.

Tourism 94
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Inspiring creative women to follow in 2022

Creative Boom

She's well known for working with big brands, writing human interest pieces, and promoting the value of diverse thinking. Olivia Christian has worked as a brand strategist for more than 15 years. She co-founded her branding and creative agency The Working Assembly , while pregnant with her first child in 2017. Charlotte Adorjan.