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In case you didn't know, Pickleball is a paddle sport enjoyed by millions worldwide. Founded in 1965 on Bainbridge Island, WA, pickleball has quickly become the fastest-growing sport in the USA. And they turned to local creative website agency People People to define and create a memorable brand and visual identity.
Wolff Olins and AMV BBDO work their magic on the world's third-biggest sports company, conjuring up a new visual identity and campaign centred on the joy of play. The brief Since its creation in 1976, Decathlon has catered to pros and beginners alike across a wide range of sports. Us neither.
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On the one hand, you want to celebrate that a brand or company has been in business for several decades or even centuries. Our campaign combines Boyds' history and future in a really smart way," says Emily Huddell, SVP of brand development at Defy. "We How do you make a business founded in 1938 relevant today?
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For me, it's mainly news or sport; that's what I watch on the BBC," says the father fox, as they sit together outside a family home at night, leaning against some wheelie bins. The campaign is part of the BBC's brandmarketing strategy, which has also included films This is our BBC and Trust Is Earned for BBC News.
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