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Playful branding for new country club summons the spirit of Caddyshack

Creative Boom

In case you didn't know, Pickleball is a paddle sport enjoyed by millions worldwide. Founded in 1965 on Bainbridge Island, WA, pickleball has quickly become the fastest-growing sport in the USA. And they turned to local creative website agency People People to define and create a memorable brand and visual identity.

Branding 444
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Decathlon relaunches as a global sports brand with focus on 'Wonder'

Creative Boom

Wolff Olins and AMV BBDO work their magic on the world's third-biggest sports company, conjuring up a new visual identity and campaign centred on the joy of play. The brief Since its creation in 1976, Decathlon has catered to pros and beginners alike across a wide range of sports. Us neither.

Sports 541
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D&AD Awards 2025: who won what?

Creative Boom

In some years, no Black Pencils are given out at all, making the awarding of three a significant achievement for these winners: Designing Paris 2024 by W Conran Design won in Graphic Design for its innovative approach to sports marketing. This international participation resulted in over 30,000 pieces of work from 11,689 total entries.

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Lightning strikes with Nomad's designs for sports betting brand Betano

Creative Boom

Nomad Studio explains how it crafted an electrifying brand for the online gaming industry—just in time for it to step up to the world stage. Based in Athens, this GameTech company operate two brands, Betano and Stoiximan, in 16 countries and employs more than 2,500 people across three continents. Nomad have a lot of form in this area.

Sports 433
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Thisaway incorporates shapes of the sport into Padel Social Club’s identity

Creative Boom

Padel Social Club's aim is to increase padel's popularity in the UK by championing "originality and authenticity" through its brand identity. Bath-based branding agency Thisaway has collaborated with startup Padel Social Club on its new identity as it looks to bring the sport of Padel to the UK.

Sports 529
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Thisaway rebrands London kids' sports provider to unify its offerings

Creative Boom

The Foxes Club is one of London's leading providers of sports classes, camps and academies for kids. The brief The challenge for Thisaway was to unite the brand, clarify the offer, and make it compelling to kids at both ends of the age spectrum. It wasn't clear that these two offerings were part of the same brand.



Sports 455
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70+ Best Japanese-Style Fonts for Modern Design and Branding

Graphic Design Junction

Whether you’re working on branding, packaging, or web design, the right Japanese-style font can evoke cultural authenticity, elegance, or contemporary simplicity. This guide explores 70+ Japanese-style fonts , categorized by their design styles, and provides insights into how each category can enhance modern design and branding.

Fonts 257