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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Others, meanwhile, would love to shout about what they've created, but their clients frustratingly forbid it. Their philosophy is all about challenging the status quo, and they like to work with anybody who "believes branding has the power to change organisations, change industries, change perceptions, and change behaviours".

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Handcrafting the Future: How Scale Model Studios is blending tradition with innovation in stop-motion animation

Creative Boom

From creating captivating miniature worlds for BBC promos and music videos to crafting immersive experiences for brands like Jongga Kimchi, Scale Model Studios has mastered its field, combining the charm of handcrafted details with cutting-edge technology to deliver authentic, emotionally resonant storytelling.

Animation 467
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The eight things illustration agencies are looking for in 2025

Creative Boom

Nothing can replace true human creativity, and a personal touch is something clients will always crave. Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative. Clients feel the same way.

Agency 482
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'Storytelling and emotional connection matter more than aesthetics,' says illustrator Fangfang Han

Creative Boom

She has already worked on projects with various clients, covering travel and lifestyle topics for UK publications such as Teen Breathe and creating children's book illustrations for Ximalaya in China. That blend of traditional Chinese roots and international exposure has shaped how I see the world and tell stories through my work."

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Successful creatives share how they won their first client (so you can too)

Creative Boom

And right at the start, you may not even have a single client to your name. So how do you land your first client? Illustration and pattern designer Jacqueline Colley went down this route when she first went freelance. "My My first freelance clients were my old full-time employers," she explains.

Client 513
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The eight things illustration agencies are looking for in 2025

Creative Boom

Nothing can replace true human creativity, and a personal touch is something clients will always crave. Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative. Clients feel the same way.

Agency 447
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How live event illustration brings big opportunities for artists

Creative Boom

And, if you're good at it, there are clients out there who will pay handsomely for your live illustration talents. From haute couture to leisure wear, big brands want to make their launch events and retail activations memorable and emphasise the artistry and individuality of their products. For the Mayor of London. For Bvlgari.

Artist 447