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10 Famous Logos That Broke Design Rules and Won

Inkbot Design

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] 10 Famous Logos That Broke Design Rules and Won There’s a whole cottage industry built on “logo design rules.” The brands you remember and the logos seared into your brain often got there by setting the rulebook on fire.

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Ragged Edge redraws the horizon with its own new identity

Creative Boom

London studio Ragged Edge has overhauled its own brand identity, swapping neon for earthier tones and a constantly shifting horizon motif. This week, London-based studio Ragged Edge has unveiled a full strategic and visual overhaul that doubles down on the principle it was founded on in 2007: a flat-out refusal to settle for average.

Client 195
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Superfeet steps into a new era with the help of MLTI NYC

Creative Boom

Performance insole leader Superfeet partners with MLTI NYC to unveil a vibrant new brand identity, blending science, motion, and soul to meet the demands of modern athletes. This brand refresh is about much more than a new look; it marks a new chapter in how we serve today's athletes," says Trip Randall, CEO of Superfeet.

Branding 243
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Gardiner Richardson gives well-being brand Life Factory a confident, human identity

Creative Boom

With a mission to shift workplace health from tick-box to top priority, Life Factory's new brand now leads with optimism, clarity and care. The rebrand aims to reposition Life Factory as a confident, compassionate alternative to the tech-heavy aesthetic dominating the sector, putting humanity back at the heart of workplace health.

Brand 195
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Why Jaguar's rebrand failed, and what it can teach us

Creative Boom

In November last year, Jaguar Land Rover (JLR) unveiled a radical rebranding exercise. The iconic British car brand, known for its sleek designs, racing heritage and unmistakable growler emblem featuring its big cat mascot, made a dramatic pivot that both alienated its existing customer base and failed to resonate with new audiences.

Agency 514
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Redefining Insurance Design: Wunder Werkz Transforms Parsyl’s Brand Identity

We And The Color

Parsyl , a pioneer in supply chain insurance, recently unveiled a reimagined brand identity created by the multidisciplinary design studio Wunder Werkz. With a bold, minimalist approach, the new visual system reflects Parsyl’s mission to innovate while ensuring trust and stability in an often static industry.

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FORM's vibrant rebrand of sustainable fashion show Source is joyously optimistic

Creative Boom

But Source Fashion is on a mission to change that, and they've just unveiled new branding courtesy of FORM Brands Studio. Essentially, Source Fashion is a collective of manufacturers, suppliers, buyers, dynamic brands, retail and trend experts, and media curators from around the world that gather twice a year in London.

Fashion 482