We And The Color

APRIL 7, 2024

Let’s explore branding with HUMAN’s online course where you can learn to develop creative concepts for branding projects. In graphic design and branding, standing out is no longer a luxury but a necessity. As businesses strive to carve their niche in crowded markets, the role of branding becomes increasingly vital.

Graphic Design 64

Graphic Design Branding Brand Graphic 64

Inkbot Design

MARCH 13, 2024

At its core, businesses strategically decide to redefine their brand identity and better connect with their target audience. Their current branding may have been outdated and failed to resonate anymore. An overhaul modernises the brand. Rebranding requires holistic strategic planning up front to do it properly.

Brand 98

Brand Branding Marketing Marketing 98

Inkbot Design

JULY 29, 2023

Also, consider if you've strayed off course strategically in any areas. Brands that want to stay relevant must keep their finger on the pulse and continuously adapt. To keep up, brands must prioritise understanding their customers' evolving needs and desires. Need to focus on more promising product lines or ventures?

Marketing 145

Marketing Marketing Production Arts and Crafts 145

Inkbot Design

FEBRUARY 16, 2024

More than just a graphic design , a logo is the face of a brand and conveys what a company stands for. With the rise of visual content and social media, logos have become even more prominent and influential. Capturing Attention in a Visual World We live in an increasingly visual world. Logos also signify credibility.

Brand 98

Brand Branding Animation Media 98

Inkbot Design

MAY 29, 2023

Branding Archetypes: Building Lasting Connections We're about to explore an idea at the crossroads of psychology, mythology, and marketing—branding archetypes. As a branding expert, I often find myself in conversations where people ask, “How can we make our brand more relatable? It's almost like magic!

Branding 145

Branding Brand Marketing Marketing 145

Inkbot Design

AUGUST 30, 2023

As one of the most recognisable logos worldwide, the Unilever icon reveals critical insights into effective branding in a dynamic marketplace. This comprehensive article will trace the logo's design journey and unpack its visual symbolism. At first glance, the logo may seem like a visually striking but relatively simple emblem.

Brand 98

Brand Branding Production Portfolio 98

Inkbot Design

AUGUST 31, 2023

We'll learn how colour psychology is applied in fields like design, marketing, and medicine to influence human thoughts, feelings, and actions subtly. From their evolutionary origins to their modern-day applications, the vibrant spectrum around us tells a captivating story about human nature.

Branding 98

Branding Brand Arts and Crafts Marketing 98

Inkbot Design

AUGUST 4, 2023

A brand's logo is often the first thing a potential buyer sees, making it a vital tool for making that crucial initial connection. By outlining the psychology and artistic principles behind these unconventional designs, we'll demonstrate why negative space is such a powerful branding technique for leaving a lasting impact.

Brand 98

Brand Branding Arts and Crafts Networking 98

Inkbot Design

JULY 16, 2023

The 6 Best Books on Branding & Identity Design Are you ready to dive into the captivating world of branding and identity design? Picture this: a collection of the best books on branding and identity design handpicked just for you. But here's the thing: building a powerful brand is no walk in the park.

Branding 98

Branding Brand Arts and Crafts Marketing 98

Inkbot Design

AUGUST 15, 2023

They serve as visual ambassadors for companies, encapsulating their essence into a single memorable symbol. With clean lines, limited colour palettes, and symbolic shapes, they relay the core identities of their brands at a glance. On the contrary, it reflects a masterful understanding of visual communication and restraint.

Brand 98

Brand Branding Arts and Crafts Graphic 98

Inkbot Design

AUGUST 27, 2023

The first Reebok logo featured the gazelle imagery and the Union Jack flag, nodding to the brand's British roots. This pared-down aesthetic has remained at the heart of Reebok's identity despite ownership and creative direction changes. He started his company, J.W.

Vectors 95

Vectors Sports Brand Branding 95

Inkbot Design

MAY 20, 2024

More than meets the eye, a logo is beautiful and represents the brand’s identity. These symbols have become inseparable from their brands and ingrained in our minds as a collective society. How can your brand's logo be unique when competitor logos and corporate samenesses flood the market? And that kind of longevity?

Brand 98

Brand Branding Arts and Crafts Client 98

Inkbot Design

JANUARY 4, 2024

Ultimate Guide to Travel & Tourism Sector Branding Tourism marketing is a crucial activity (and increasingly so) in the tourism sector. That is why tourism branding takes particular relevance as a differential and success factor. What is tourism sector branding? In this article, we will discuss both.

Tourism 94

Tourism Travel Branding Brand 94

Inkbot Design

FEBRUARY 16, 2023

A well-designed logo can convey a city's identity, culture and values in a single image. From iconic landmarks to unique typography, a city's logo can evoke pride, identity and a sense of belonging among its residents. Its unwavering popularity is a testament to Glaser's skill and the power of effective branding.

Brand 76

Brand Branding Tourism Agency 76

Design Week

JANUARY 13, 2020

The United Arab Emirates (UAE) has unveiled a new logo and slogan, as part of a wider brand identity for the country. Seven creatives from seven sectors — including graphic design, fine art and research — were chosen from each of the seven Arab states to develop the brand. ” Logo design. Rebranding.

Arts and Crafts 83

Arts and Crafts Brand Branding Publication 83

Inkbot Design

JANUARY 13, 2024

What is Digital Branding? Benefits & Strategies Digital branding is establishing a brand identity and reputation online through the strategic use of digital media and technology platforms. Agile Brand Management The digital landscape evolves quickly.

Digital 98

Digital Branding Brand Media 98

Inkbot Design

JULY 14, 2023

Sonic Branding: Creating Memorable Soundscapes Have you ever hummed to a catchy jingle from a TV commercial or instantly recognised a brand by its sound? Well, my friend, you've experienced the power of sonic branding! A survey revealed that 81% of consumers believe audio cues are becoming increasingly crucial for brands.

Brand 96

Brand Branding Arts and Crafts Advertising 96

Inkbot Design

SEPTEMBER 8, 2023

For over 90 years, the iconic Volvo iron mark has represented the brand's core values of safety, reliability and environmental care. Over the decades, the primary emblem remained but evolved subtly alongside the brand. In 1930, Volvo began exporting vehicles, and the logo was enclosed in a circle with the brand name arcing above.

Manufacturing 98

Manufacturing Brand Branding Presentation 98

Inkbot Design

MAY 23, 2024

Any brand and marketing strategy needs a modern, user-friendly site; it tells people who you are, what you do and why you are great at it. The visual design, navigation, and messaging must work together seamlessly to create an incredible first impression. A cohesive balance of text, visuals, and white space is ideal.

Arts and Crafts 98

Arts and Crafts Web Design Web Design Layout 98

Inkbot Design

JULY 17, 2023

The Science of Colour Psychology: How It Impacts Brand Perception Hey there, fellow brand enthusiasts! Have you ever wondered why some brands captivate us effortlessly while others fail to make a lasting impression? In the fascinating world of branding, colours hold immense power. Don't believe me?

Brand 130

Brand Branding Self-employed Marketing 130

Inkbot Design

DECEMBER 11, 2023

Top 10 Logos of the World’s Richest Companies Company logos are visual representations that identify a brand and differentiate it from competitors. In 1976, 21-year-old Steve Jobs unveiled the logo, which pays homage to mathematician Alan Turing, who committed suicide by eating a cyanide-laced apple. trillion valuation.

Digital 98

Digital Fonts Travel Brand 98

Inkbot Design

MAY 24, 2023

Storytelling in Design: Creating Brand Narratives That Resonate In a world saturated with advertisements and brand messages, capturing the attention and loyalty of consumers has become a formidable challenge. Are you aware that brand stories influence the purchasing decisions of about 68% of consumers ?

Branding 78

Branding Brand Advertising Advertising 78

Inkbot Design

AUGUST 2, 2023

Captivating Circle Logos: A Showcase of Top 10 Brands Logos are the visual anchors of a brand, encapsulating its essence into a memorable and distinct image. By enclosing the logo mark within a circle, brands can imply inclusiveness, cooperation, and collaboration. The Top 10 Circle Logos of All Time 1 – Apple Inc.

Brand 74

Brand Branding Arts and Crafts Fashion 74

Inkbot Design

JANUARY 6, 2024

The Top 10 Healthcare Logos and What They Mean Logos are an integral part of a healthcare organisation's brand identity. From the century-old Red Cross to modern minimalist designs, we analyse the meaning, history and psychology behind these famous medical brand marks. The rounded line creates a friendly, caring impression.

Self-employed 98

Self-employed Brand Branding Education 98

Mindsparkle Mag

JUNE 5, 2023

Avala, in collaboration with design and branding studio Play , has unveiled a powerful brand identity that captures the essence of their mission. Play strategically crafted a brand strategy and identity system, including a captivating logo, vibrant color palette, and dynamic 3D animations.

Animation 52

Animation Digital Brand Branding 52

Inkbot Design

JULY 21, 2023

The 13 Best Marketing Strategies for Unbeatable Success Welcome to the marketing masterclass, where we unveil the secrets to conquering the ever-evolving world of commerce. The competition is fierce, and consumers are becoming increasingly discerning about the brands they choose to engage with. Are you with us? Let's do this!

Marketing 143

Marketing Marketing Arts and Crafts Brand 143

Inkbot Design

DECEMBER 3, 2023

Here's an overview of the main approaches: Ethnographic Research Observing consumers in their natural environments using video ethnography and interviews unveils how they interact with products and brands. Numeric response On a scale of 1-10, how likely are you to recommend [brand] to friends and family?

Marketing 98

Marketing Marketing Production Brand 98

Inkbot Design

OCTOBER 3, 2023

They significantly impact the emotions we associate with the products or how we perceive the brands. The brands can leverage and intensify this influence by opting for the right strategy or visual art style. Defying the constraints of traditional design visual perspective(flat design) is the reason for its increased popularity.

Internet and Software Development 75

Internet and Software Development Arts and Crafts Infographics Architecture 75

Inkbot Design

SEPTEMBER 20, 2024

Top 10 Brand Design Case Studies To Learn From Have you ever walked into a party and instantly known who the cool kids were? That's what excellent brand design does in the marketplace. However, not all brand designs are equal. We'll waltz through 10 different brand designs that have tried their turn around this precarious dance.

Branding 52

Branding Brand Typography Entertainment 52

Inkbot Design

AUGUST 3, 2023

The Power of Beauty Logos: Top 10 Designs A logo is the face of a beauty brand, encapsulating its identity and values in an iconic visual mark. The most effective beauty logos fuse art and psychology, employing thoughtful design elements that evoke desirable emotions and convey a brand's aspirations.

Fonts 52

Fonts Arts and Crafts Brand Branding 52

Inkbot Design

MAY 26, 2024

This sophisticated design is an understated branding masterpiece that combines tradition with symbolism. In creating this artistic emblem, various representative elements are now associated with the brand. Initially, the Discover logo seems too simple: a sans-serif wordmark next to an orange visual.

Branding 75

Branding Brand Typography Fonts 75

Design Beep

JUNE 19, 2024

Custom illustrations breathe life into your brand, fostering a deeper connection with your target audience. They serve as a visual language, meticulously crafted to resonate with your brand’s core values and aesthetic. They become an intrinsic part of your brand identity, instantly recognizable and difficult to replicate.

Digital 52

Digital Illustrator Illustration Banners 52

Inkbot Design

MAY 20, 2023

Our beautiful game is not just about the thrill of goals scored or the camaraderie shared by millions around the globe—it's also about how teams are visually represented and the spirit they embody through their logos. Picture it in your mind, a harmonious combination that ties everything together, creating a visual feast for the eyes.

Arts and Crafts 56

Arts and Crafts Banners Sports Fonts 56

Inkbot Design

JULY 26, 2023

In this digital age, where visual communication reigns supreme, the importance of graphic design cannot be overstated. From branding to user experience, mastering the art of design opens endless opportunities. Let's dive in and discover the art of visual storytelling together. Now, here's where the stats come into play.

Graphic Design 52

Graphic Design Graphic Arts and Crafts Publication 52

Inkbot Design

AUGUST 12, 2024

12 Ways You Can Invest Your Brand Marketing Profits You have already completed the tricky part – generating value, sharing your narrative, and connecting with your community. These figures from brand marketing are not mere numbers on a balance sheet but also bases for development, wellsprings of novelty and instruments of influence.

Marketing 52

Marketing Marketing Branding Brand 52

Inkbot Design

JULY 23, 2023

Innovation in Branding: Transforming Businesses for Success Standing still is not an option in a world that never stops evolving. And when it comes to capturing the hearts and minds of consumers, innovation in branding becomes the secret sauce that sets successful companies apart from the rest. Yes, you heard that right!

Branding 98

Branding Brand Marketing Marketing 98

Inkbot Design

AUGUST 8, 2023

Top 10 Best Logo Design Books for Designers Logos are the cornerstone of a brand's visual identity , distilling a company's essence into a symbolic mark that evokes recognition and trust at a glance. Designing an effective logo requires far more strategic thinking than many realise.

Arts and Crafts 98

Arts and Crafts Publication Brand Branding 98