Inkbot Design

AUGUST 30, 2023

As one of the most recognisable logos worldwide, the Unilever icon reveals critical insights into effective branding in a dynamic marketplace. This comprehensive article will trace the logo's design journey and unpack its visual symbolism. At first glance, the logo may seem like a visually striking but relatively simple emblem.

Brand 87

Brand Branding Production Portfolio 87

Mindsparkle Mag

JUNE 5, 2023

Avala, in collaboration with design and branding studio Play , has unveiled a powerful brand identity that captures the essence of their mission. Play strategically crafted a brand strategy and identity system, including a captivating logo, vibrant color palette, and dynamic 3D animations.

Animation 52

Animation Digital Brand Branding 52

Inkbot Design

JULY 16, 2023

The 6 Best Books on Branding & Identity Design Are you ready to dive into the captivating world of branding and identity design? Picture this: a collection of the best books on branding and identity design handpicked just for you. But here's the thing: building a powerful brand is no walk in the park.

Brand 88

Brand Branding Arts and Crafts Marketing 88

Inkbot Design

AUGUST 31, 2023

We'll learn how colour psychology is applied in fields like design, marketing, and medicine to influence human thoughts, feelings, and actions subtly. From their evolutionary origins to their modern-day applications, the vibrant spectrum around us tells a captivating story about human nature.

Brand 82

Brand Branding Arts and Crafts Marketing 82

Inkbot Design

JANUARY 4, 2024

Ultimate Guide to Travel & Tourism Sector Branding Tourism marketing is a crucial activity (and increasingly so) in the tourism sector. That is why tourism branding takes particular relevance as a differential and success factor. What is tourism sector branding? In this article, we will discuss both.

Tourism 66

Tourism Travel Brand Branding 66

Inkbot Design

JANUARY 13, 2024

What is Digital Branding? Benefits & Strategies Digital branding is establishing a brand identity and reputation online through the strategic use of digital media and technology platforms. Agile Brand Management The digital landscape evolves quickly.

Digital 82

Digital Brand Branding Media 82

Inkbot Design

JULY 14, 2023

Sonic Branding: Creating Memorable Soundscapes Have you ever hummed to a catchy jingle from a TV commercial or instantly recognised a brand by its sound? Well, my friend, you've experienced the power of sonic branding! A survey revealed that 81% of consumers believe audio cues are becoming increasingly crucial for brands.

Brand 69

Brand Branding Arts and Crafts Advertising 69

Inkbot Design

MAY 24, 2023

Storytelling in Design: Creating Brand Narratives That Resonate In a world saturated with advertisements and brand messages, capturing the attention and loyalty of consumers has become a formidable challenge. Are you aware that brand stories influence the purchasing decisions of about 68% of consumers ?

Brand 78

Brand Branding Advertising Advertising 78

Inkbot Design

MAY 29, 2023

Branding Archetypes: Building Lasting Connections We're about to explore an idea at the crossroads of psychology, mythology, and marketing—branding archetypes. As a branding expert, I often find myself in conversations where people ask, “How can we make our brand more relatable? It's almost like magic!

Brand 140

Brand Branding Marketing Marketing 140

Inkbot Design

JANUARY 6, 2024

The Top 10 Healthcare Logos and What They Mean Logos are an integral part of a healthcare organisation's brand identity. From the century-old Red Cross to modern minimalist designs, we analyse the meaning, history and psychology behind these famous medical brand marks. The rounded line creates a friendly, caring impression.

Self-employed 81

Self-employed Brand Branding Education 81

Inkbot Design

JULY 17, 2023

The Science of Colour Psychology: How It Impacts Brand Perception Hey there, fellow brand enthusiasts! Have you ever wondered why some brands captivate us effortlessly while others fail to make a lasting impression? In the fascinating world of branding, colours hold immense power. Don't believe me?

Brand 128

Brand Branding Self-employed Marketing 128

Canny

DECEMBER 20, 2022

And, we’re paid to look at and think about branding and rebranding, whether it works, and whether it doesn’t. For me, it’s all about the connection between the brand and their intended audience. They tried to unveil a new club logo that was torn to pieces by their fan base. Is it how it helped the company perform afterwards?

Brand 88

Brand Branding Marketing Marketing 88

Inkbot Design

DECEMBER 3, 2023

Here's an overview of the main approaches: Ethnographic Research Observing consumers in their natural environments using video ethnography and interviews unveils how they interact with products and brands. Numeric response On a scale of 1-10, how likely are you to recommend [brand] to friends and family?

Marketing 91

Marketing Marketing Production Brand 91

Design Week

JANUARY 13, 2020

The United Arab Emirates (UAE) has unveiled a new logo and slogan, as part of a wider brand identity for the country. Seven creatives from seven sectors — including graphic design, fine art and research — were chosen from each of the seven Arab states to develop the brand. ” Logo design. Rebranding.

Arts and Crafts 54

Arts and Crafts Brand Branding Publication 54

Inkbot Design

JULY 26, 2023

In this digital age, where visual communication reigns supreme, the importance of graphic design cannot be overstated. From branding to user experience, mastering the art of design opens endless opportunities. Let's dive in and discover the art of visual storytelling together. Now, here's where the stats come into play.

Graphic Design 52

Graphic Design Graphic Arts and Crafts Publication 52

Inkbot Design

AUGUST 15, 2023

They serve as visual ambassadors for companies, encapsulating their essence into a single memorable symbol. With clean lines, limited colour palettes, and symbolic shapes, they relay the core identities of their brands at a glance. On the contrary, it reflects a masterful understanding of visual communication and restraint.

Brand 81

Brand Branding Arts and Crafts Graphic 81

Inkbot Design

AUGUST 27, 2023

The first Reebok logo featured the gazelle imagery and the Union Jack flag, nodding to the brand's British roots. This pared-down aesthetic has remained at the heart of Reebok's identity despite ownership and creative direction changes. He started his company, J.W.

Vectors 68

Vectors Sports Brand Branding 68

Inkbot Design

AUGUST 4, 2023

A brand's logo is often the first thing a potential buyer sees, making it a vital tool for making that crucial initial connection. By outlining the psychology and artistic principles behind these unconventional designs, we'll demonstrate why negative space is such a powerful branding technique for leaving a lasting impact.

Brand 77

Brand Branding Arts and Crafts Networking 77

Inkbot Design

SEPTEMBER 8, 2023

For over 90 years, the iconic Volvo iron mark has represented the brand's core values of safety, reliability and environmental care. Over the decades, the primary emblem remained but evolved subtly alongside the brand. In 1930, Volvo began exporting vehicles, and the logo was enclosed in a circle with the brand name arcing above.

Manufacturing 75

Manufacturing Brand Branding Presentation 75

Inkbot Design

FEBRUARY 16, 2023

A well-designed logo can convey a city's identity, culture and values in a single image. From iconic landmarks to unique typography, a city's logo can evoke pride, identity and a sense of belonging among its residents. Its unwavering popularity is a testament to Glaser's skill and the power of effective branding.

Brand 98

Brand Branding Tourism Agency 98

Inkbot Design

AUGUST 2, 2023

Captivating Circle Logos: A Showcase of Top 10 Brands Logos are the visual anchors of a brand, encapsulating its essence into a memorable and distinct image. By enclosing the logo mark within a circle, brands can imply inclusiveness, cooperation, and collaboration. The Top 10 Circle Logos of All Time 1 – Apple Inc.

Brand 55

Brand Branding Arts and Crafts Fashion 55

Inkbot Design

DECEMBER 11, 2023

Top 10 Logos of the World’s Richest Companies Company logos are visual representations that identify a brand and differentiate it from competitors. In 1976, 21-year-old Steve Jobs unveiled the logo, which pays homage to mathematician Alan Turing, who committed suicide by eating a cyanide-laced apple. trillion valuation.

Digital 95

Digital Fonts Travel Brand 95

Inkbot Design

MAY 20, 2023

Our beautiful game is not just about the thrill of goals scored or the camaraderie shared by millions around the globe—it's also about how teams are visually represented and the spirit they embody through their logos. Picture it in your mind, a harmonious combination that ties everything together, creating a visual feast for the eyes.

Arts and Crafts 56

Arts and Crafts Banners Sports Fonts 56

Inkbot Design

JANUARY 31, 2024

Political marketing is all about crafting the perfect message, getting a feel for public sentiment through polls and building a candidate's brand while using digital and social media platforms to reach out. And hey – let’s talk branding here! How Is Political Marketing Used? The result? The magic ingredients?

Marketing 83

Marketing Marketing Publication Media 83

Inkbot Design

AUGUST 3, 2023

The Power of Beauty Logos: Top 10 Designs A logo is the face of a beauty brand, encapsulating its identity and values in an iconic visual mark. The most effective beauty logos fuse art and psychology, employing thoughtful design elements that evoke desirable emotions and convey a brand's aspirations.

Arts and Crafts 52

Arts and Crafts Fonts Brand Branding 52

Inkbot Design

JULY 21, 2023

The 13 Best Marketing Strategies for Unbeatable Success Welcome to the marketing masterclass, where we unveil the secrets to conquering the ever-evolving world of commerce. The competition is fierce, and consumers are becoming increasingly discerning about the brands they choose to engage with. Are you with us? Let's do this!

Marketing 117

Marketing Marketing Arts and Crafts Brand 117

Inkbot Design

JULY 29, 2023

Also, consider if you've strayed off course strategically in any areas. Brands that want to stay relevant must keep their finger on the pulse and continuously adapt. To keep up, brands must prioritise understanding their customers' evolving needs and desires. Need to focus on more promising product lines or ventures?

Marketing 142

Marketing Marketing Production Arts and Crafts 142

Inkbot Design

OCTOBER 3, 2023

They significantly impact the emotions we associate with the products or how we perceive the brands. The brands can leverage and intensify this influence by opting for the right strategy or visual art style. Defying the constraints of traditional design visual perspective(flat design) is the reason for its increased popularity.

Arts and Crafts 75

Arts and Crafts Internet and Software Development Infographics Architecture 75

Graphic Design Junction

DECEMBER 10, 2023

The calendar turns its pages to 2024, the ever-evolving landscape of visual design propels us into an exciting era of innovation and creativity. Anticipate a convergence of cutting-edge technologies, societal shifts, and artistic expressions that will define the visual trends of the year.

Arts and Crafts 124

Arts and Crafts Fashion Animation Digital 124

Inkbot Design

JULY 23, 2023

Innovation in Branding: Transforming Businesses for Success Standing still is not an option in a world that never stops evolving. And when it comes to capturing the hearts and minds of consumers, innovation in branding becomes the secret sauce that sets successful companies apart from the rest. Yes, you heard that right!

Brand 83

Brand Branding Marketing Marketing 83