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5 branding projects redefining health and beauty in October 2024

Creative Boom

One Living by Derek&Eric From simplified skincare to tech-infused cosmetics, these cutting-edge branding initiatives are reshaping the health and beauty landscape worldwide. But with that comes a million products, all vying for attention – against both each other and knock-off versions on sites like Teemu. Want examples?

Branding 436
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Why accessibility shouldn't compromise on aesthetic

Creative Boom

SomeOne founding partner Simon Manchipp delves into their recent project with the Motability Scheme, explaining why brands in this sector need to change. Nowadays, there's no excuse for brands and services to be inaccessible with so many tools at their disposal to ensure otherwise.

Brand 515
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New identity for cashmere brand Gobi is deeply rooted in Mongolian culture

Creative Boom

It has a great deal of equity and recognition in Mongolia, but wanted help in growing the brand outside the country. This creates a higher-quality, noticeably softer product. This makes them unique, and it's the story we needed to tell and build the Gobi brand around." So they turned to global creative agency Mucho.

Brand 465
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Handcrafting the Future: How Scale Model Studios is blending tradition with innovation in stop-motion animation

Creative Boom

From creating captivating miniature worlds for BBC promos and music videos to crafting immersive experiences for brands like Jongga Kimchi, Scale Model Studios has mastered its field, combining the charm of handcrafted details with cutting-edge technology to deliver authentic, emotionally resonant storytelling.

Animation 464
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Bala crafts a radical label for category-first grasshopper beer

Creative Boom

GOSE required an identity as unique as its product, which Bala delivered through semi-abstract illustrations and an acidic colour palette that reflects the beer's salty flavour. Hues of green, blue, and yellow are set against magenta, pink, and dark blue, evoking acidic sensations that complement the brand's eccentric narrative.

Patterns 456
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BrandOpus refreshes McCain's packaging portfolio

Creative Boom

BrandOpus has refreshed the design of McCain Foods' whole GB and EU packaging portfolio, which now includes a new bespoke typeface and printed brand assets. This latest project has seen the new brand assets introduced on pack across all products, from croquettes and chips to wedges and fries.

Portfolio 424
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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

He predicts that next year: "AI will transition from being a behind-the-scenes tool for processes and sketches to an actual execution tool, creating brand assets and content in real-time. That's something that I think will be more important to brands going forward." Kiser Barnes, partner and CCO at Red Antler , believes so.