Proving B2B Can Be Beautiful: Base Design's new identity for the SCDH
Creative Boom
OCTOBER 30, 2024
It's often assumed that B2B branding projects are, on the whole, not quite as interesting as their consumer-facing counterparts. And there's no denying that B2C brands have to do more legwork when it comes to standing out – it's the eye-catching stuff that attracts shoppers or prompts them to try something new. We discover more.
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