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Proving B2B Can Be Beautiful: Base Design's new identity for the SCDH

Creative Boom

It's often assumed that B2B branding projects are, on the whole, not quite as interesting as their consumer-facing counterparts. And there's no denying that B2C brands have to do more legwork when it comes to standing out – it's the eye-catching stuff that attracts shoppers or prompts them to try something new. We discover more.

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How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'

Creative Boom

Manchester-based branding agency Alphabet started life in 2016 and has cemented its place as an ideas-driven agency with an ethos rooted in a quote by Saul Bass , the legendary designer who's probably best known for his iconic Alfred Hitchcock movie posters. Co-founder Abbas Mushtaq shares insights on their journey.

Brand 431
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Among Equals designs broken but hopeful new identity for WRAP

Creative Boom

How can branding help to communicate urgency and the dire state of the planet while still inspiring hope and optimism? WRAP started as a government-funded body that worked with local authorities in the UK and has since scaled to become an international environmental NGO working with brands, citizens, and governments in over 40 countries.

Branding 280
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Wildish & Co. rebrands Spacemade, a flexible workspace company

Creative Boom

Spacemade is a co-working brand with a difference. The original Spacemade identity was designed with solely B2B audiences in mind. The idea had been that while the B2B-intended branding for Spacemade was minimal and somewhat corporate, personality would come through in the designs for the individual locations.

Branding 483
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Verve's new identity for Flutterwave is a celebration of African entrepreneurial spirit

Creative Boom

Dutch agency Verve has launched its new brand identity for African fintech Flutterwave , which has just been valued at over $3 billion, currently making it the highest valued African startup on the continent. The whole identity and brand strategy is grounded on this single story and pulls through across the new brand and its assets.".

Agency 540
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The buzzwords creatives are ditching in 2025 (and what to say instead)

Creative Boom

Brand writer Sarah Farley shares a similar view, adding that brands have hijacked the word "purpose" for virtue signalling. For many of the brands she works with, the first thing that comes to mind when they say "premium" is something that looks like Apple. The word 'plan' would be far more effective."

Client 465
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Thisaway rebrands London kids' sports provider to unify its offerings

Creative Boom

The brief The challenge for Thisaway was to unite the brand, clarify the offer, and make it compelling to kids at both ends of the age spectrum. They also needed to ensure it would resonate with parents and B2B audiences, such as schools and local councils, who are looking for trust, expertise, and a proven track record.



Sports 455