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Illustration by Mia Angioy for Creative Boom In the last of our special six-part series, we explore how sonic branding can elevate your brand's presence by leveraging Epidemic Sound's expansive library of music and sound effects. In 2024, the auditory experience has become crucial to crafting a cohesive and memorable brand presence.
A few years ago, the question was: should your brand identity include motion? So nowadays, the question is more like: how is motion interwoven into the heart of your brand? And rather than being a mere "add-on" to brand identity, it needs to be integrated into the brand identity process from the very start.
SomeOne founding partner Simon Manchipp delves into their recent project with the Motability Scheme, explaining why brands in this sector need to change. Nowadays, there's no excuse for brands and services to be inaccessible with so many tools at their disposal to ensure otherwise.
He predicts that next year: "AI will transition from being a behind-the-scenes tool for processes and sketches to an actual execution tool, creating brand assets and content in real-time. That's something that I think will be more important to brands going forward." Kiser Barnes, partner and CCO at Red Antler , believes so.
Mexico City and Los Cabos-based branding studio Bala was given this all-important task by Mexican beer brand Cerveza Cru Cru, who wanted a label design for their new beer where grasshopper - or "chapulín" - is the main ingredient. Though this was an exciting project for Bala to work on, the label's readability was challenged.
From creating captivating miniature worlds for BBC promos and music videos to crafting immersive experiences for brands like Jongga Kimchi, Scale Model Studios has mastered its field, combining the charm of handcrafted details with cutting-edge technology to deliver authentic, emotionally resonant storytelling.
Some elements of the new identity are inspired by the architecture of the brand's new home in Edinburgh's city centre, The Arches. The Glasgow team of international design studio D8 has designed a new brand world for Edinburgh Gin, supporting the redesign of its core range bottles, which happened back in 2023.
Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs. Staying informed on these trends is crucial for designers, marketers, and brands looking to stay ahead in a rapidly changing visual landscape.
Today, we’re taking an early look at the graphic design trends poised to define 2025, blending nostalgia with futuristic elements, and balancing bold aesthetics with subtle minimalism. Retro-futurism reflects a playful yet sophisticated look, making it popular across branding, website design, and digital art.
In today’s design world, logo badge designs are a popular trend that continues to inspire both designers and brands. Each design showcases unique styles, innovative elements, and artistic flair. The pack includes 10 vintage badge designs, 24 bonus vector elements from the Wild Series, and files in AI, EPS, PSD, and CDR formats.
Creating a powerful brand with a unique visual identity requires more than just logo designs; it’s about building an emotional connection, crafting an impactful message, and visually representing values. Each element of logo designs — colors, typography, shapes — all contribute to how a brand is perceived.
Supple Studio and Studio Spilsbury came together to lead a refresh of the brand and packaging system that puts the farm at the heart of the brewery's visual and verbal identity. But the brand's farm-first ethos goes beyond the logo. Each label features a quirky, scene-stealing character that adds an element of surprise and delight.
Enter Lazy Tan, the brand that wants to flip the script with its innovative, easy-to-apply, skin-friendly formula. Of course, the self-tan market has boomed in recent years, and we've seen everything from celebrity brands to natural claims, foams, oils, moussesyou name it.
Your eyeballs are in for a wild ride if you happen to land on any of the social accounts promoting The Great Frog a jewellery brand going back to the 1970s, famous for its eclectic rock star collections. The London motion directors at Kitchen have unveiled a gorgeously dazzling and psychedelic animation for The Great Frog Vintage Market.
Influur helps content creators get work with brands for a decent compensation. Influur is a specialist agency that connects these creators, specifically in the areas of music, dance and lifestyle, with brands, helping them form impactful partnerships and reach specific target groups. It's a strange world we live in.
It has a great deal of equity and recognition in Mongolia, but wanted help in growing the brand outside the country. This makes them unique, and it's the story we needed to tell and build the Gobi brand around." To launch the new brand identity, Mucho created a campaign titled 'Go. So they turned to global creative agency Mucho.
A typeface can define the character of a brand just as much as a logo or colour palette," he says. The goal is to craft something that not only fits their identity but also adds a unique typographic voice that strengthens their overall branding; we often reference local elements or heritage that resonate with the client's vision."
Art Director, Brand & Creative—Spotify We asked the creative community about the fonts they're excited to use over the next 12 months… and here they are. Rhythmic Regal by RabenRifaie Studio A contemporary serif with rhythmic and elegant curves, Rhythmic Regal is designed for luxury branding. Sans Serifs 11.
In today’s highly competitive business environment, branding is essential for making a memorable impression. When presenting a brand to clients or stakeholders, one of the most powerful tools is a well-designed stationery mockup. This attention to detail can make a substantial difference when presenting branding concepts to clients.
It is marking this milestone with a bold brand refresh by EDIT Brand Studio. We wanted to create a brand that captured the huge, warm, Salford welcome that you get as you step into Lowry," said Khadija Kapacee, MD at EDIT. While its first-ever brand-led campaign will launch across Salford and Manchester later this month.
In the 1970s, McDonald’s was at a pivotal point in its growth, and the fast-food giant sought to enhance its brand identity. They analyzed various aspects of the restaurants, interviewing employees, managers, and customers to gather insights into the brand’s strengths and weaknesses.
This approach ensured the typography seamlessly integrated with the film's visual narrative while maintaining a strong, recognisable brand presence across digital and print applications. All elements in the animation were built using Houdini, a 3D software known for its procedural design capabilities.
Today's audiences are craving authenticity, with brands shifting from selling products to experiences and human connections. This trend captures real, unfiltered moments that feel raw and relatable, particularly evident in lifestyle and clothing brands. Candid Photos The polished aesthetic of the 2010s is officially pass.
Logo badge designs have always been a timeless element in branding. These compact, emblematic designs continue to redefine branding by merging aesthetics with storytelling, offering a visually impactful way for businesses to stand out. Their versatility allows brands to remain consistent across different mediums.
A deep dive into how design studio TEMPLO reimagined GF Smith's brand identity, balancing heritage with a bold, dynamic vision that embraces colour, movement, and a global creative community. But even the most established brands must evolve. It was static in an era that demands dynamism.
Mott's Clamato Caesar is a legacy brand that has barely changed for decades, but its new identity has found a way of reinforcing its heritage with a modern and desirable touch. Montreal and LA-based studio Wedge has been behind the brand evolution of Mott's Clamato Caesar, "Canada's Cocktail", since 1969.
While the popularity of digital communication continues to rise, business cards remain a powerful tool for face-to-face networking and branding. The right business card templates can enhance your brand’s image , reflect your creativity, and leave a lasting impression on potential clients or partners.
The collection of 50 best logos of 2024 you need to see and spark your creativity showcases innovative designs that are redefining logo concepts and visual branding. From startups to established brands, these logos set the bar for creativity and professionalism. Havalon Brand Identity Logo Design By Gideon Joshua 14.
"As an exciting and disruptive extension to our line, Refreshers is designed to drive penetration, recruiting new users and boosting our ambition to become the most loved RTD coffee brand in the market." The rebrand brings a sense of freshness and flair that matches the product's personality.
How can branding help to communicate urgency and the dire state of the planet while still inspiring hope and optimism? WRAP started as a government-funded body that worked with local authorities in the UK and has since scaled to become an international environmental NGO working with brands, citizens, and governments in over 40 countries.
The FMJF was looking to define a brand that would support the summit's growing national notoriety and be a representation of Montreal's unique perspective." Trust was key to the relationship between consultancy and client, so Six Cinquième really wanted to ensure that every visual element was intentional and inclusive.
"India's beverage market is evolving fast, with strong beers and craft brands shaking things up," says Taxi Studio design director Will Duffy. It was decided that positioning Carlsberg Elephant as one of the more premium options was the key to staying ahead, so the brand needed to match.
When you’re developing a new brand, creating a website, or simply need to present your design in an appealing way, free mockups can take your work to the next level. You no longer have to spend hours crafting every element of your presentation. Instead, simply download, customize, and showcase your work instantly.
From sustainability strategies and AI-driven creative processes to fostering new talent and redefining brand simplicity, these thought leaders have shared their visions and strategies for 2025 with us. Brand innovation with purpose Sustainability is only one element in a growing trend for agencies to want to go good.
New illustrations are a key part of the brand's new identity, designed to help its new Greek and Kefir products stand out on the shelf. Most people will have seen the brand on supermarket shelves or had it in their homes, but what you might not know is that Yeo Valley is a real place in the heart of Somerset, owned by the Mead family.
Creating a logo for a startup is more than just designing a visual mark—it’s about crafting a symbol that reflects the brand’s identity, values, and vision. For startups, a powerful logo is crucial because it establishes the brand’s first impression and helps distinguish it in a crowded market.
With a dynamic new identity, DesignStudio's brand refresh for DNEG embraces motion, creativity, and innovation, reinforcing the VFX giant's position as an industry leader. DNEG, the world-renowned visual effects and animation studio with seven Academy Awards to its name, has revealed a brand refresh in collaboration with DesignStudio.
A professional business card is more than just contact informationits a reflection of your brand. These templates are fully customizable, allowing you to tailor every element to fit your brands aesthetic. You can use this item for personal branding,identity,corporate namecard, business card or any marketing purposes.
We share some key insights from Frontify's recent webinar, A Different Type of Branding, and details of how you can register for the next one. This interactivity opens up new avenues for creating engaging and dynamic brand experiences. Katie emphasised that choosing the right fonts is crucial, especially for large brands. "I
While brands in the fusion space are already falling into stereotypes, STEP is standing out from the crowd with a colour palette inspired by the synthetic image of future plasma. Among Equals is behind the identity for new UK energy programme STEP, designed to position the brand as ambitious as NASA's Apollo missions.
With growing awareness of sustainability and health, brands that focus on organic products need visuals that communicate these values effectively. Platforms like Instagram and Pinterest thrive on visually stunning content, so incorporating fresh, clean designs with organic themes can increase engagement and build your brand presence online.
Aseil's journey to founding Design Wolf LDN took several creative turns, from earning a first-class honours degree in Interior Architecture to working on Netflix sets and fashion shoots before finding her true calling in brand design. I used to spend hours coming up with ideas and designing brand templates for them.
Founded in 2007, it offers a comprehensive range of design services, from strategic branding to digital solutions, all crafted in its own studio. Brand concepts 'Simplicity' is at the core of every project at JUST. Located in The Hague, Netherlands, JUST is a design agency deeply committed to making a societal impact. End with magic".
Mark's work comprised five illustrations for the adjoining window recesses of the Guinness Storehouse, which fuse his own creative style with elements from Dublin's history and culture. One of the five illustrations for A Better City. His work is contemporary in feel yet individual and full of hidden depths.
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