Creative Boom

OCTOBER 27, 2024

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.

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Arts and Crafts Client Branding Brand 545

Creative Boom

JANUARY 14, 2025

Mott's Clamato Caesar is a legacy brand that has barely changed for decades, but its new identity has found a way of reinforcing its heritage with a modern and desirable touch. Montreal and LA-based studio Wedge has been behind the brand evolution of Mott's Clamato Caesar, "Canada's Cocktail", since 1969.

Portfolio 448

Portfolio Branding Brand Fonts 448

Creative Boom

JANUARY 8, 2025

Your eyeballs are in for a wild ride if you happen to land on any of the social accounts promoting The Great Frog a jewellery brand going back to the 1970s, famous for its eclectic rock star collections. We then used After Effects to add the glows, dust and colour offset transitions." Colour testing the lava lamp scene.

Animation 482

Animation Client Photoshop Production 482

Creative Boom

OCTOBER 17, 2024

With big, industrial-era typography, a "straight-talking" tone of voice and a vibrant colour palette, the new identity marks a fresh chapter for the arts centre. It is marking this milestone with a bold brand refresh by EDIT Brand Studio. What's Next for Lowry?

Arts and Crafts 456

Arts and Crafts Gallery Art Branding 456

Creative Boom

OCTOBER 14, 2024

GOSE required an identity as unique as its product, which Bala delivered through semi-abstract illustrations and an acidic colour palette that reflects the beer's salty flavour. Hues of green, blue, and yellow are set against magenta, pink, and dark blue, evoking acidic sensations that complement the brand's eccentric narrative.

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Patterns Production Branding Brand 459

Creative Boom

JANUARY 21, 2025

Some elements of the new identity are inspired by the architecture of the brand's new home in Edinburgh's city centre, The Arches. The Glasgow team of international design studio D8 has designed a new brand world for Edinburgh Gin, supporting the redesign of its core range bottles, which happened back in 2023.

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Brand Branding Architecture Production 397

Creative Boom

MARCH 5, 2025

Through its new identity, HALFDAY is serving up bold colours, playful illustrations, and a healthy dose of '90s nostalgia, proving that prebiotic tea can still have a rebellious streak. But for HALFDAY, a ready-to-drink iced tea brand aiming to balance nostalgic flavour with modern-day wellness, standing out was exactly the goal.

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Brand Branding Illustration Illustrator 322

Creative Boom

FEBRUARY 9, 2025

A deep dive into how design studio TEMPLO reimagined GF Smith's brand identity, balancing heritage with a bold, dynamic vision that embraces colour, movement, and a global creative community. But even the most established brands must evolve. It was monochrome, but GF Smith is all about colour.

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Branding Brand Digital Manufacturing 287

Creative Boom

JANUARY 8, 2025

While brands in the fusion space are already falling into stereotypes, STEP is standing out from the crowd with a colour palette inspired by the synthetic image of future plasma. Among Equals is behind the identity for new UK energy programme STEP, designed to position the brand as ambitious as NASA's Apollo missions.

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Inspiration Brand Branding Agency 293

Creative Boom

NOVEMBER 12, 2024

At the heart of this redesign is a deep dive into player passion, creating a brand experience that resonates across every game and media platform Riot touches. What emerged was that, while Riot owns many properties across multiple media, there is a unified brand purpose at the heart of everything it does: making the player experience better.

Media 474

Media Branding Brand Animation 474

Creative Boom

DECEMBER 3, 2024

BrandOpus has refreshed the design of McCain Foods' whole GB and EU packaging portfolio, which now includes a new bespoke typeface and printed brand assets. This latest project has seen the new brand assets introduced on pack across all products, from croquettes and chips to wedges and fries.

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Portfolio Print Fonts Production 430

Creative Boom

MARCH 24, 2025

Often collaborating with luxury brands, she brings a refined touch to editorial, branding and conceptual projects. Macarena Luzi Macarena Luzi, based in Los Angeles, makes vibrant, abstract landscapes filled with colour and movement. Karlotta Freier 2. Read our exclusive interview with him to learn more. Stefano Colferai 3.

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Illustrator Illustration Arts and Crafts Art 418

Creative Boom

MARCH 24, 2025

A few years ago, the question was: should your brand identity include motion? So nowadays, the question is more like: how is motion interwoven into the heart of your brand? And rather than being a mere "add-on" to brand identity, it needs to be integrated into the brand identity process from the very start.

Brand 449

Brand Branding Animation Digital 449

Creative Boom

JANUARY 14, 2025

While Islington Square's original brand focused on residential sales, this new iteration aims to capture its transformation. It needed to transition from a property-led brand to one that champions place and experience, speaking to a wider audience and showcasing the vibrant lifestyle and cultural experiences that define it.

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Brand Branding Animation Graphic 407

Creative Boom

NOVEMBER 18, 2024

She says: "British Airways is such an iconic name, and it's inspiring to collaborate with a brand that connects people and destinations worldwide." For the editorial, BA required a set of six colourful, patterned illustrations to accompany the various sights highlighted in the article.

Illustrator 307

Illustrator Illustration Travel Patterns 307

Creative Boom

OCTOBER 22, 2024

A new monogram, sleek colour palette and complementary family of typefaces all contribute to a more memorable and emotive brand experience for the accessible luxury bathroom supplier. So, the brief asked SUN to communicate this through the new brand.

Brand 448

Brand Branding Interior Design Portfolio 448

Creative Boom

APRIL 8, 2025

"As an exciting and disruptive extension to our line, Refreshers is designed to drive penetration, recruiting new users and boosting our ambition to become the most loved RTD coffee brand in the market." The rebrand brings a sense of freshness and flair that matches the product's personality.

Portfolio 341

Portfolio Marketing Marketing Patterns 341

Creative Boom

FEBRUARY 20, 2025

With a dynamic new identity, DesignStudio's brand refresh for DNEG embraces motion, creativity, and innovation, reinforcing the VFX giant's position as an industry leader. DNEG, the world-renowned visual effects and animation studio with seven Academy Awards to its name, has revealed a brand refresh in collaboration with DesignStudio.

Animation 285

Animation Digital Branding Brand 285

Creative Boom

DECEMBER 18, 2024

One of the biggest challenges was bringing my style through the means of two colours per artwork for a large scale outdoors. I draw inspiration from the vulnerability of nature, fleeting moments of human interaction with the world around us, and the bold spectrum of colours that can evoke entire moods and memories," he says.

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Illustration Illustrator Travel Artist 418

Creative Boom

NOVEMBER 3, 2024

He predicts that next year: "AI will transition from being a behind-the-scenes tool for processes and sketches to an actual execution tool, creating brand assets and content in real-time. That's something that I think will be more important to brands going forward." Kiser Barnes, partner and CCO at Red Antler , believes so.

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Arts and Crafts Branding Brand Agency 521

Creative Boom

OCTOBER 14, 2024

This time, we've asked Laura Stein, CCO of Bruce Mau Design , to reveal her top five books that have shaped her approach to design, branding, and sustainability. Her work lies in culture, fashion, architecture, technology, education, and place across brand, print, motion, digital, and environmental. Barbara Kruger: Thinking of You.

Brand 433

Brand Branding Arts and Crafts Tourism 433

Creative Boom

OCTOBER 20, 2024

Influur helps content creators get work with brands for a decent compensation. Influur is a specialist agency that connects these creators, specifically in the areas of music, dance and lifestyle, with brands, helping them form impactful partnerships and reach specific target groups. It's a strange world we live in.

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Agency Branding Brand Media 468

Creative Boom

FEBRUARY 24, 2025

This approach ensured the typography seamlessly integrated with the film's visual narrative while maintaining a strong, recognisable brand presence across digital and print applications. Ensuring consistency across different media was a priority, and the application of typography and colour really tied it all together.

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Print Magazine Sculpture Animation 356

Creative Boom

OCTOBER 22, 2024

A typeface can define the character of a brand just as much as a logo or colour palette," he says. The goal is to craft something that not only fits their identity but also adds a unique typographic voice that strengthens their overall branding; we often reference local elements or heritage that resonate with the client's vision."

Arts and Crafts 448

Arts and Crafts Client Fonts Consulting 448

Creative Boom

JANUARY 20, 2025

From soft, retro-inspired illustrations to packaging that demonstrates the product's effects, Them 1888's new milk powder brand is set to stand out among competitors. Danish brand Them 1888 has set out to satisfy this demand with a fresh look for its powdered milk product Grow Up, designed by the Danish agency Simply.

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Marketing Marketing Production Branding 221

Creative Boom

MARCH 27, 2025

Supple Studio and Studio Spilsbury came together to lead a refresh of the brand and packaging system that puts the farm at the heart of the brewery's visual and verbal identity. But the brand's farm-first ethos goes beyond the logo. Expect homegrown textures, characterful illustrations, and evocative beer names. "We

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Textures Illustration Illustrator Branding 365

Creative Boom

SEPTEMBER 11, 2024

Reflecting its commitment to social change, the Hague-based design agency has crafted a colourful and impactful new identity for itself. Founded in 2007, it offers a comprehensive range of design services, from strategic branding to digital solutions, all crafted in its own studio. End with magic".

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Agency Client Fonts Design Services 536

Creative Boom

DECEMBER 4, 2024

The project marks the automotive brand's ninth year showcasing its commitment to design at the annual event and its third year collaborating with the Institute of Contemporary Art, Miami (ICA Miami). I think there is a need for brands to use these new materials.

Arts and Crafts 454

Arts and Crafts Sculpture Print Branding 454

Creative Boom

JANUARY 27, 2025

Enter Lazy Tan, the brand that wants to flip the script with its innovative, easy-to-apply, skin-friendly formula. Of course, the self-tan market has boomed in recent years, and we've seen everything from celebrity brands to natural claims, foams, oils, moussesyou name it.

Brand 353

Brand Branding Textures Marketing 353

Creative Boom

OCTOBER 27, 2024

Leeds International Festival of Ideas covers some tricky topics, so the branding and visual assets needed to be sensitive. Credit: Tom Martin When it came to branding, the event organisers turned once again to Leeds and Glasgow-based design studio Rabbithole. Rabbithole explains how it developed it.

Brand 273

Brand Branding Graphic Presentation 273

Creative Boom

MAY 15, 2025

Aseil's journey to founding Design Wolf LDN took several creative turns, from earning a first-class honours degree in Interior Architecture to working on Netflix sets and fashion shoots before finding her true calling in brand design. I used to spend hours coming up with ideas and designing brand templates for them.

Adobe 243

Adobe Templates Client Branding 243

Creative Boom

NOVEMBER 5, 2024

Creative studio Mayda has unveiled a dynamic brand identity, drawing inspiration from its namesake – a mysterious island that appeared and disappeared from historical maps. Our identity really embraces that," he continues, "building on the metaphor by putting the perspective point of the horizon at the heart of the brand."

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Agency Theme Branding Brand 284

Creative Boom

DECEMBER 2, 2024

Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative. Brands are more and more focused on not only telling relevant stories but also on counting on the right people to tell those stories.

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Agency Illustrator Illustration Arts and Crafts 482

Creative Boom

JANUARY 29, 2025

New illustrations are a key part of the brand's new identity, designed to help its new Greek and Kefir products stand out on the shelf. Most people will have seen the brand on supermarket shelves or had it in their homes, but what you might not know is that Yeo Valley is a real place in the heart of Somerset, owned by the Mead family.

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Portfolio Production Branding Brand 222

Creative Boom

JANUARY 7, 2025

In the new and improved brand, expect graphics inspired by art books on Cold War propaganda, spy movie posters from the 1950s and '60s, and vintage adventure and educational book covers. FilmNation described the SNAFU brand as "not afraid of the messy mishaps" and, while messiness can be fun, it can be hard to get right.

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Education Branding Brand Art 259

Creative Boom

JANUARY 9, 2025

There's no doubt that this year, album art has been an integral part of music artists' brands. During this process, Palm says she learned a lot about blue and how light affects how we perceive colour. Lin's work on this album cover is characterised by bold colours. who were the Glastonbury Park stage headliners in 2024.

Art 459

Art Coding Artist Theme 459

Creative Boom

DECEMBER 11, 2024

Designed by award-winning creative director Chris Chapman, adam&eveDDB's new brand identity for Agua de Madre fizzes with joy and purpose. We decided it would be a good idea to keep the illustration of the Madre's face and the font of the wordmark," he explains, "as these felt like the most salient features of the branding. "By

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Brand Branding Fonts Theme 500