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The McDonalds Redesign That Could Have Been

Designer Daily

In the 1970s, McDonald’s was at a pivotal point in its growth, and the fast-food giant sought to enhance its brand identity. This collaboration aimed to create a more cohesive and appealing visual identity for the restaurant chain.

Branding 358
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Why clients often undervalue graphic design (and how to persuade them otherwise)

Creative Boom

There's more to a brand's identity than a logo. Colours, type, motion, shapes, and so on are huge visual identifiers! factor into brand personality. Leading practitioners explain why and offer advice on the way forward. So why is graphic design so often undervalued, and what can you do about it?

Client 521
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The Tomato Stall updates its identity to sunshine-toting Isle of Wight Tomatoes

Creative Boom

B&B Studio was brought in to oversee the process, which involved creating a new brand positioning, identity and packaging design. And this has also been embedded into the Isle of Wight Tomatoes' new brand promise – More Sunshine, More Flavour. The claim itself has become an increasingly-key signifier of quality for tomatoes.

Brand 370
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Branding and visual identity for Waste Management Association

Abduzeedo

Branding and visual identity for Waste Management Association. abduzeedo 0906—22 Studio 20four shared a branding and visual identity for AWVO. The waste cycle has been broken down into its individual elements, so that the separation of waste is clear and easy for the customer.

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23 incredible packaging designs to inspire you to enter the Pentawards 2023 today

Creative Boom

Sustainable design Platinum winner: re:incarnated spirits by Ruska Martín Associates Imagine being able to put 'award-winning' next to your name on your bio: what could that do for your career? Why you should enter Winning a Pentaward is a great achievement for any packaging design agency, brand or student.

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The 11 Core Principles of Logo Design

Just Creative

The logo represents the most recognizable face of any business brand, and it can play a crucial role in creating a first impression that can stay in the minds of customers. Naturally, designing a strong logo is very important for any business brand. If designed well, a logo can quickly become a great asset for any business brand.

Color 356
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11 Logo Design Principles for Effective Logo Designs

Just Creative

The logo represents the most recognizable face of any business brand, and it can play a crucial role in creating a first impression that can stay in the minds of customers. Naturally, designing a strong logo is very important for any business brand. If designed well, a logo can quickly become a great asset for any business brand.

Color 302