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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

In short, any attempt to compile a list of the "best" design studios based on our own personal preferences would be highly subjective and wildly controversial. So, instead, we decided to keep our personal opinions to ourselves and ask hundreds of designers across the industry to vote for their favourite graphic design studios today.

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How to curate the perfect soundtrack for your brand's visual identity

Creative Boom

Illustration by Mia Angioy for Creative Boom In the last of our special six-part series, we explore how sonic branding can elevate your brand's presence by leveraging Epidemic Sound's expansive library of music and sound effects. In 2024, the auditory experience has become crucial to crafting a cohesive and memorable brand presence.

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Why motion is the future of brand identity, and how to do it right

Creative Boom

Andrew Vucko, founder and ECD of Vucko, explains how motion can transform static identities into living ones fit for the 21st century. A few years ago, the question was: should your brand identity include motion? In 2025, though, that's losing its relevance; the idea that static identities aren't enough is widely accepted.

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Expressive Type Today: How typography captivates in a world of visual overload

Creative Boom

In an era when attention spans are dwindling and visual overload has become the norm, Counter-Print's new book celebrates the transformative power of expressive typography. It's a visual tribute to the designers and creative studios who use type not only as a communication tool but as a form of expression that defies convention.

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5 branding projects redefining health and beauty in October 2024

Creative Boom

One Living by Derek&Eric From simplified skincare to tech-infused cosmetics, these cutting-edge branding initiatives are reshaping the health and beauty landscape worldwide. This pressure has sparked a wave of innovation in health and beauty branding. This pressure has sparked a wave of innovation in health and beauty branding.

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Handcrafting the Future: How Scale Model Studios is blending tradition with innovation in stop-motion animation

Creative Boom

From creating captivating miniature worlds for BBC promos and music videos to crafting immersive experiences for brands like Jongga Kimchi, Scale Model Studios has mastered its field, combining the charm of handcrafted details with cutting-edge technology to deliver authentic, emotionally resonant storytelling.

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Starbucks turns up the personality on Refreshers in China with a bold redesign by Marks

Creative Boom

To stand out in China's crowded RTD market, Marks has given Starbucks' fan-favourite Refreshers a striking new look, complete with a dynamic bottle shape and vivid visuals. The rebrand brings a sense of freshness and flair that matches the product's personality. With the RTD market booming, there's certainly no room for blending in.

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