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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list. The results are now in, and here they are.

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Meet Tüpokompanii, the type foundry redefining letterforms through 'mistakes' and tradition

Creative Boom

At Commercial Type, one of the key lessons I learned was the importance of quickly formalising ideas visually rather than over-conceptualising them at an early stage," he says. For me, typefaces and visual identities are inseparable. Founded in 2022 by Andree Paat and Aimur Takk, Tüpokompanii is embracing an unusual approach.

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10 Top Graphic Design Trends for 2025

Graphic Design Junction

Retro-futurism reflects a playful yet sophisticated look, making it popular across branding, website design, and digital art. By reimagining classic elements like vintage typography or retro color schemes with a contemporary, high-tech twist, they create visuals that feel both familiar and forward-thinking.

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Ed Helms' SNAFU podcast embraces 'controlled messiness' in new identity

Creative Boom

In the new and improved brand, expect graphics inspired by art books on Cold War propaganda, spy movie posters from the 1950s and '60s, and vintage adventure and educational book covers. FilmNation described the SNAFU brand as "not afraid of the messy mishaps" and, while messiness can be fun, it can be hard to get right.

Education 256
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Oat Studio crafts fresh and cliche-free branding for major comedy festival

Creative Boom

The London-based studio collaborates with renowned illustrator Hedof to create upbeat and engaging branding for the Comedy Garden Festival. 57 Festivals is a London-based company specialising in live comedy. Since 2005, it has delivered comedy shows and festivals to select cities across the UK.

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Luke Tonge: A career shaped by passion, print, and punk aesthetics

Creative Boom

We caught up with Luke Tonge, a Birmingham-based designer and co-founder of the Birmingham Design Festival, to learn more about his journey into the creative industry. He took Graphic Design alongside Art and Psychology, immersing himself in magazines, posters, and music packaging. I kind of lost myself in that world."

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EDIT's new identity for Hay Festival Global better evokes its 21st-century mission

Creative Boom

A British institution, The Hay Festival has transformed over the years from a local books event to a global celebration of multifaceted culture. Now, a fresh identity, designed by EDIT Brand Studio , has been launched to better convey what Hay is about today. It also now runs events and projects all over the world.

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