article thumbnail

Elmwood gives healthy sausage brand HECK! a Gen Z makeover

Creative Boom

The high-protein, gluten-free UK sausages get a brand overhaul courtesy of the global consultancy. They've now unveiled playful new branding designed to reinvigorate the category appeal to a younger audience. Brand concept Elmwood aimed to bring HECK! The brand overhaul also dials up HECK!'s Meanwhile, the HECK!

Brand 308
article thumbnail

Fiasco crafts fresh brand identity for a co-working network with a difference

Creative Boom

Consequently, they've attracted a growing network of 200+ like-minded creative professionals who go to work every day and sit, write, design, consult and hang out next to each other. It was this distinguishing characteristic they were keen to highlight in a new brand identity led by Bristol-based design agency Fiasco.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Wolff Olins completes major brand refresh for New York's world-famous Botanical Gardens

Creative Boom

The famous New York Botanical Garden (NYBG) has revealed its first major brand refresh in over a decade in partnership with global brand consultancy Wolff Olins. Creating a new tone of voice for the brand focused on the tonality and attitude of New York and the Bronx.

Brand 485
article thumbnail

Skittles dials up the nonsensical in fun-loving brand refresh

Creative Boom

Design consultancy Elmwood has leaned into Skittles' off-beat personality to create a global brand refresh based on nonsensical core assets to appeal to Gen Z. This unusual sense of humour has been picked up by Elmwood for Skittles' major global brand refresh.

Brand 373
article thumbnail

How A Brand Consultancy Can Elevate Your Business Identity

Inkbot Design

How A Brand Consultancy Can Elevate Your Business Identity Developing a solid brand identity is more crucial than ever for companies seeking to stand out and establish enduring customer relationships. This level of brand building requires careful strategy and an immersive understanding of the target demographic.

article thumbnail

Robot Food creates nostalgia-fuelled branding for Californian cannabis candy

Creative Boom

In the world's largest legal cannabis market, how do you stand out from the crowd? The success of Goldmine Gummies, a new brand crafted with the help of Robot Food, points the way. And that provides new and exciting opportunities for agencies to help producers to get ahead of the competition with cut-through branding.

Brand 440
article thumbnail

Tebo Mpanza on why the future of branding is young, agile and authentic

Creative Boom

In today's rapidly evolving world, traditional approaches to branding and design are struggling to keep up with the pace of cultural change. At the same time, of course, the principles of branding and design haven't changed. And that's why a branding agency like Unfound Studio is well worth talking to.

Brand 369