Inkbot Design

DECEMBER 20, 2023

Ultimate Guide to Video Marketing on YouTube Video marketing has exploded in popularity over the last decade. YouTube, in particular, has become the go-to platform for brands looking to engage with audiences through video content. 90% of the best-performing content marketing includes video. How will you captivate them?

Marketing 85

Marketing Marketing Arts and Crafts Brand 85

Creative Boom

APRIL 20, 2023

Brian in front of a new installation by Suchi Reddy, Shaped by Air, inspired by the Lexus Electrified Sport, on public view at Superstudio Più in Milan The nature of the vehicle is changing, so how does branding for car companies need to evolve? At Milan Design Week, we chat with Brian Bolain, Lexus 's global head of marketing, to find out.

Brand 437

Brand Branding Sports Marketing 437

Inkbot Design

FEBRUARY 19, 2024

Video Content Marketing Strategy: A Comprehensive Guide Hey there, fellow marketers! And when combined with a well-crafted marketing strategy, video can be a game-changer for your brand. What is Video Content Marketing? Do you want to increase brand awareness , drive sales, or provide educational content?

Marketing 87

Marketing Marketing Media Advertising 87

Inkbot Design

SEPTEMBER 28, 2023

Integrated Marketing: Boost Your Marketing Strategy Integrated marketing is a holistic approach that uses different channels to convey a consistent message and connect with consumers. It involves coordinating various marketing activities to create a unified brand experience.

Marketing 87

Marketing Marketing Publication Media 87

Inkbot Design

AUGUST 11, 2023

7 Search Engine Marketing Trends To Be Aware Of The digital marketing landscape is in a constant state of evolution. This is especially true regarding search engine marketing trends, where ongoing algorithm updates and innovations necessitate flexibility and forward-thinking approaches.

Marketing 142

Marketing Marketing Brand Branding 142

Inkbot Design

JUNE 14, 2022

Why Brand Personality is Crucial for Brands to Market Better. Brand personality refers to the brand's unique characteristics that distinguish it from competitors. a particular feature), its price, or its location in the market. The Importance of Building a Brand Personality.

Marketing 76

Marketing Marketing Brand Branding 76

Just Creative

FEBRUARY 16, 2021

When big brands decide to reinvent not only themselves but also their brand strategy, it can make for some big news. The point of that little story is that sometimes, even the biggest brands need a brand strategy or need to change theirs up to succeed in today’s economy. Related: 101+ Brand strategy resources.

Brand 337

Brand Branding Marketing Marketing 337

Just Creative

JULY 7, 2020

If you were to explain what the term ‘brand image’ means to a ten-year-old, what would you say? If implemented strategically, a strong brand image can deliver amazing results, such as: Increased revenues & profits: “The average increase in revenue attributed to always presenting a brand consistently is 23 percent.”

Brand 242

Brand Branding Entertainment Marketing 242

Canny

SEPTEMBER 15, 2022

Like you, we can’t get enough of marketing movies and marketing-focused television. That said, if you were to ask me to pick between the two, I’d more than likely go with a movie where marketing is one of the main elements. Marketing movies, on the other hand, tend to be a lot easier to digest, in my opinion. Steve Jobs.

Marketing 147

Marketing Marketing Inspiration Networking 147

Just Creative

NOVEMBER 24, 2020

There is a sweeping ambivalence about what branding truly is and its role, especially among small businesses and startups. In other words, your brand is the collective perception of your customers and workforce toward your business. The 12 Most Popular Branding Courses Online. Brand and Product Management – Free.

Brand 250

Brand Branding Marketing Marketing 250

Canny

JANUARY 24, 2024

As a brand grows and develops, establishing a brand architecture becomes increasingly important. With the introduction of more brands, products, and services, companies need to work out how these all fit together within the top-level brand or it can become very confusing. What is Brand Architecture?

Architecture 78

Architecture Brand Branding Portfolio 78

Inkbot Design

OCTOBER 8, 2023

Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. They craft messages that capture the essence of a brand and communicate its unique value proposition to the target audience.

Advertising 79

Advertising Advertising Agency Marketing 79

Just Creative

APRIL 5, 2020

Whether you’re a seasoned business owner or just starting out, an essential way to grow your business is to be consistent with your marketing efforts. Learn how to drive affiliate marketing conversions with content. Sponsoring a popular local event is a great way to spread brand awareness and to reach out to your audience.

Marketing 295

Marketing Marketing Internet and Software Development Media 295

Inkbot Design

APRIL 12, 2022

4 Ways To Use Video Marketing For Effective Corporate Branding. Corporate branding is essential because it lets you know your personality, values, and characteristics. If you want your corporate brand to stand out, you must create valuable content for your online audience. 2 – Set Clear Video Marketing Goals.

Corporate Branding 91

Corporate Branding Marketing Marketing Brand 91

Inkbot Design

APRIL 5, 2023

Affiliate Marketing for Beginners: How to Start with Zero Investment Do you want to penetrate the affiliate marketing world and suggest products like your favourite blogger but don't know how or where to begin without investing in advance? From the basics of affiliate marketing to making money online. You got lucky today.

Marketing 110

Marketing Marketing Programming Production 110

Inkbot Design

JANUARY 13, 2024

What is Digital Branding? Benefits & Strategies Digital branding is establishing a brand identity and reputation online through the strategic use of digital media and technology platforms. Agile Brand Management The digital landscape evolves quickly. Greater visibility gives brands access to larger markets.

Digital 85

Digital Brand Branding Media 85

Inkbot Design

NOVEMBER 30, 2023

Word of Mouth Marketing: The Power of Recommendations Word of mouth marketing, often abbreviated as WOMM, refers to any positive or negative customer recommendation about a product or company. This influential form of marketing relies entirely on person-to-person sharing rather than direct company advertising efforts.

Marketing 80

Marketing Marketing Advertising Advertising 80

Inkbot Design

MARCH 1, 2024

11 Luxury Brand ing Trends To Pay Attention To The luxury goods market has seen tremendous growth over the past decade, fueled by rising incomes and changing consumer attitudes, especially among younger generations like Millennials and Gen Z. This article will explore key trends shaping luxury branding in 2024 and beyond.

Brand 77

Brand Branding Arts and Crafts Digital 77

Inkbot Design

NOVEMBER 3, 2023

8 Video Marketing Strategies that Reel in an Audience Have you ever gone fishing? Video marketing is a lot like fishing. Just like novice anglers, many businesses struggle with video marketing. Just like novice anglers, many businesses struggle with video marketing. Let's dive in!

Marketing 90

Marketing Marketing Media Production 90

Inkbot Design

FEBRUARY 23, 2024

Mobile Marketing: Reaching Customers Wherever They Go Mobile devices have become an integral part of our everyday lives. As technology advances, mobile marketing is emerging as a highly effective way for brands to reach target audiences. Mobile marketing aims to reach and engage with customers no matter where they are.

Marketing 60

Marketing Marketing Advertising Advertising 60

Inkbot Design

MARCH 4, 2024

Gamification Marketing: A Fun Way to Boost Engagement Let's get straight to the point – gamification marketing is the buzzword du jour in the marketing world. Simply put, it integrates game-like elements into your marketing campaigns and strategies. But what exactly does it mean? Why Does Gamification Work So Well?

Marketing 52

Marketing Marketing Brand Branding 52

Inkbot Design

JANUARY 25, 2023

TikTok for Business: How to Market your Brand If your business has yet to try TikTok marketing , 2023 is the right time to make the most out of this social network and use TikTok for business. It is primarily used for entertainment as people share funny, educational, and branded videos on this platform.

Marketing 45

Marketing Marketing Brand Branding 45

Inkbot Design

JANUARY 7, 2024

The Branding Pyramid: A Strategic Framework Building a strong brand that resonates with target consumers takes careful planning and execution across multiple fronts. Enter the branding pyramid – a conceptual framework identifying the critical elements required to create a memorable, meaningful brand in the marketplace.

Brand 82

Brand Branding Production Marketing 82

Inkbot Design

JANUARY 4, 2024

Ultimate Guide to Travel & Tourism Sector Branding Tourism marketing is a crucial activity (and increasingly so) in the tourism sector. That is why tourism branding takes particular relevance as a differential and success factor. What is tourism sector branding? In this article, we will discuss both.

Tourism 69

Tourism Travel Brand Branding 69

The Branding Journal

JUNE 5, 2023

Branding awards celebrate excellence, innovation, and creativity, offering a platform for agencies and brands to showcase their best work. These awards celebrate innovative ideas in a wide range of categories, from brand identity and logo design to brand strategy and communications.

Brand 52

Brand Branding Agency Advertising 52

Graphic Design Junction

MARCH 28, 2022

When developing a modern marketing campaign, incorporating video content is a must. Even if you create excellent visual and text-based content, consumers will seek out video that corresponds to your brand. Even if you create excellent visual and text-based content, consumers will seek out video that corresponds to your brand.

Marketing 84

Marketing Marketing Production Media 84

Inkbot Design

DECEMBER 29, 2022

8 Reasons Why Video Marketing Is Critical for Your Business. This year has been the year of the video revolution for marketers. According to Wyzowl, 63% of companies already use video content marketing. Eighty-two per cent of those organisations consider video marketing an integral aspect of their strategy. Source: Promo.

Marketing 114

Marketing Marketing Advertising Advertising 114

Inkbot Design

AUGUST 25, 2022

How To Use Digital Marketing to Promote Your Business. Digital marketing promotes your business online through various mediums such as blogs, videos, and social media platforms. It has evolved into a powerful and affordable marketing tool that allows businesses to reach their target audience at a minimal cost.

Marketing 103

Marketing Marketing Digital Internet and Software Development 103

Inkbot Design

MARCH 13, 2023

The Impact of Video Marketing on Consumer Behaviour The last few years have seen phenomenal growth in the video marketing space, with marketers increasingly using videos to promote their products and services. Further, video marketing has recently become more action-oriented due to evolving consumer behaviour.

Marketing 82

Marketing Marketing Internet and Software Development Production 82

Inkbot Design

OCTOBER 25, 2023

The Top 5 Benefits of Blogging for Marketing Blogging has become a potent tool for connection, education, and expression, where information is shared exponentially. It includes journalism, storytelling, marketing, education, and entertainment. Blogging is an excellent approach to build and market your skills.

Marketing 83

Marketing Marketing Networking Media 83

Inkbot Design

OCTOBER 16, 2023

Brand Growth Strategy: An Introduction to Branding A brand growth strategy is a long-term plan companies implement to increase their market share and brand equity. It involves strategically growing the reach and impact of a brand, allowing it to stay competitive.

Brand 80

Brand Branding Marketing Marketing 80

Inkbot Design

MAY 17, 2022

Top 6 Digital Marketing Trends for Your Small Business. We are in the second quarter of 2022, where keeping up with dynamic digital marketing trends may seem challenging, but business owners need to do so. Small to mid-sized business owners struggle to adapt to shifting consumer behaviour while digital marketers embrace the chance.

Marketing 136

Marketing Marketing Digital Advertising 136

Canny

AUGUST 26, 2021

B2B marketing is difficult, and one of the most important parts of B2B marketing is understanding your audience. The Marketing Brief Template. The Marketing Brief Template. In the world of marketing, you need to understand the difference between targeting individual consumers and businesses. What is B2B Marketing?

Marketing 145

Marketing Marketing Media Production 145

Canny

MARCH 1, 2022

Now you might be thinking ‘what is a marketing TV show?’. The Marketing Brief Template. The Marketing Brief Template. Who knew these marketing TV shows provided more value than just entertainment. Let’s take a look at some of the best marketing TV shows to inspire your next campaign. And we get it.

Marketing 147

Marketing Marketing Inspiration Media 147

Inkbot Design

NOVEMBER 14, 2023

How Dynamic Content Makes Your Brand More Relatable Staying ahead of the curve in today's competitive digital landscape takes much work for brands. seconds ) and changing purchase behaviours, brands must constantly compete and provide content and solutions that help them stand out.

Brand 85

Brand Branding Marketing Marketing 85

Inkbot Design

NOVEMBER 17, 2022

Strategic Branding: Guide to Brand Strategy. Strategic Branding is a marketing strategy that allows brands to communicate their messages in distinct ways and help customers find a product or service. What makes your brand different? How do you plan to differentiate your brand ? Packaging and Labels.

Brand 133

Brand Branding Marketing Marketing 133

Inkbot Design

JULY 8, 2023

Brand Licensing: Unlocking New Opportunities Building a strong and recognisable brand is crucial for success in today's fiercely competitive business landscape. While the benefits of brand licensing are undoubtedly enticing, it is essential to approach this strategy with careful consideration and a well-defined plan.

Brand 90

Brand Branding Marketing Marketing 90