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This time, we've asked Laura Stein, CCO of Bruce Mau Design , to reveal her top five books that have shaped her approach to design, branding, and sustainability. Her work lies in culture, fashion, architecture, technology, education, and place across brand, print, motion, digital, and environmental.
Zoos increasingly see themselves as champions of the natural world, helping protect endangered species and educate the public about environmental destruction. At the cutting edge of conservation, Chester Zoo wanted a new brand and website to champion these nature-positive efforts. So they turned to How&How.
Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.
The Canadian agency is all about smart, strategic branding that breathes life into real estate, cultural, and hospitality spaces. With a collaborative vibe and a knack for timeless design, its team creates brands that don't just look great—they feel like they truly belong.
Still, getting attention and conveying the quality of your brand isn't easy. The company was founded by Vietnamese-American Lan Ho, a daughter of immigrant political refugees, but was not the only Vietnamese coffee brand in the US by any means. To do so, they turned to award-winning LA branding agency Truffl.
The National Education Nature Park is a scheme to help educate kids about nature. To help square this circle, the Natural History Museum has created the National Education Nature Park. It was important to us that the brand could be accessible to as many institutions as possible," the studio says.
Branding needn't be about conveying a sense of innate perfection. Bettr isn't just any old coffee brand. Founded in 2011 and based in Singapore, it's Southeast Asia's first certified B Corporation and is committed to bettering our planet through providing holistic vocational programs to educate and empower marginalised communities.
The famous New York Botanical Garden (NYBG) has revealed its first major brand refresh in over a decade in partnership with global brand consultancy Wolff Olins. Creating a new tone of voice for the brand focused on the tonality and attitude of New York and the Bronx.
Its nine weights, from Thin to Black, along with more than 70 custom ligatures, make it a standout choice for luxury branding, editorial layouts and digital campaigns. Overall, Munegascu bridges tradition and innovation, supporting multiple languages and offering a free, accessible solution for educators, publishers and cultural advocates.
What makes a good brand? The secret to branding really might lie in the fact that it is all of these together. All of these rolled into one strategy for brand excellence. So, how do you go about designing a brand identity? So, how do you go about designing a brand identity? Spend Time Molding Your Brand.
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Lilongwe Wildlife Trust partners with UK-based agency sixredsquares to launch a refreshed brand and website to raise global awareness and support for wildlife conservation in Malawi. The revamped brand and website aim to engage a global audience and highlight LWT's crucial work.
A typeface can define the character of a brand just as much as a logo or colour palette," he says. The goal is to craft something that not only fits their identity but also adds a unique typographic voice that strengthens their overall branding; we often reference local elements or heritage that resonate with the client's vision."
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Influur helps content creators get work with brands for a decent compensation. Influur is a specialist agency that connects these creators, specifically in the areas of music, dance and lifestyle, with brands, helping them form impactful partnerships and reach specific target groups. It's a strange world we live in.
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Carla Palette explains how her brand identity design helps convey that message effectively. During a cost of living crisis, people are less receptive to branding messages of glamour, luxury and excess. In other words, the direction behind the brand takes cues from the fashion world.
Through accessible e-books and practical advice, Seasoned aims to demystify branding and provide actionable insights for aspiring creatives. We're all too aware of the barriers to entry into the creative industries, and despite many working towards more inclusive hiring processes and doing educational outreach, it can still feel impenetrable.
In the new and improved brand, expect graphics inspired by art books on Cold War propaganda, spy movie posters from the 1950s and '60s, and vintage adventure and educational book covers. FilmNation described the SNAFU brand as "not afraid of the messy mishaps" and, while messiness can be fun, it can be hard to get right.
This is used at Shillington to help students with basic ideation and storytelling, assisting in tasks such as word association, copywriting, crafting magazine content and articles, and creating brand stories. And, of course, there are potential concerns around brand reputation when designers solely rely on AI-generated designs.
As the Natural History Museum approached its 150th birthday, it needed an identity to engage existing and new audiences in everything it does, from research to entertainment, education and activism. After winning the creative pitch against 270 agencies, they worked to interpret the brand strategy developed by Heavenly.
Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs. Staying informed on these trends is crucial for designers, marketers, and brands looking to stay ahead in a rapidly changing visual landscape.
Modibodi is a feminine hygiene underwear brand founded in 2013 by Kristy Chong, a self-described "mum on a mission" who'd previously worked in PR. Breaking taboos "Together with the Modibodi team, I wanted to create a kit that speaks directly to the teenage experience, humour and aesthetics whilst being educational and bold," says Justyna.
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In today's rapidly evolving world, traditional approaches to branding and design are struggling to keep up with the pace of cultural change. At the same time, of course, the principles of branding and design haven't changed. And that's why a branding agency like Unfound Studio is well worth talking to.
That success stems from the course's balanced approach to education, which combines technical excellence with creative exploration and industry relevance. His career began while still at university when he established himself as a freelance designer and worked on branding, web design, and brand strategy.
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Rather than simply being a place to visit to admire the abundant gardens, it's evolving to include a broader outdoor education programme and hospitality offer with the ambition of "connecting communities with the restorative power of nature". But this year marks a pivotal moment for the West Sussex attraction.
This hands-on love for print and branding carried him through a foundation year at Lincoln and eventually to Falmouth University, where he found a community of like-minded creatives. Carving a path through print and branding Upon graduating, Tonge entered the industry at a precarious time - in 2008, in the midst of a financial crisis.
One such British brand that's caught our eye lately is LPOL , a specialist in timeless bags made from reclaimed fabrics. The brand is going one step further with a brand new collection of saddlebags made from leather offcuts collected in its workshop. Or you can follow the brand on Instagram.
Tuma was actually studying at Freeda School as a student when the idea for the brand refresh came about. After seeing its old brand identity every day, he was inspired to create something new and approached Freeda's CEO with a vision to update its visual brand identity.
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Good Phats is a new brand aiming to disrupt the world of cooking oils. Office of Overview's founder, James Sedgwick Taylor, explains how they positioned it with a focus on consumer education. As James puts it: "To articulate the vision for the brand and plan its delivery." Businesses of this scale rarely invest in brands.
Whether you’re a graphic designer, brand strategist, or a business owner looking to elevate your brand’s visual identity, choosing the right font can make all the difference. Fonts are more than just text—they convey emotion, style, and personality, playing a pivotal role in how your brand is perceived.
Customize to Fit Your Brand Change colors, fonts, and other style elements if needed, but keep them consistent. Keep Education Relevant For recent graduates, place the education section higher; otherwise, it should follow work experience. You may be interested in the following related articles as well.
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Additionally, their versatility makes them suitable for a wide range of applications, from social media posts to professional branding materials. Ai Robo on International day of education An AI robot celebrating International Day of Education, symbolizing learning and innovation.
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