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Why accessibility shouldn't compromise on aesthetic

Creative Boom

SomeOne founding partner Simon Manchipp delves into their recent project with the Motability Scheme, explaining why brands in this sector need to change. Nowadays, there's no excuse for brands and services to be inaccessible with so many tools at their disposal to ensure otherwise.

Branding 515
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Sofia Pusa's brand refresh for a Finland photography agency is inspired by the crucial F-stop

Creative Boom

In her brand refresh for a photography agency based in Helsinki, Sofia Pusa went back to the basics of photography and the concept of the F-stop, crafting a visual language that considers why light is always needed to capture the perfect picture. It brought me back to the fundamentals of photography and the F-stop," she says.

Agency 539
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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.

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JKR reinvents Stella Artois for a new generation with fresh branding and photography

Creative Boom

Brewing brand Stella Artois traces its origins back to 1366 but doesn't wish to be considered old-fashioned. Hence they've created a new 'brand world' to make the drink relevant to, and reflective of, a whole new generation. If young people don't see their lives reflected in a brand's marketing, they'll soon turn away.

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Stills Photography in Design report: 9 trends reshaping visual comms in 2025

Creative Boom

In an era where visual content is increasingly paramount, staying ahead of photography trends has never been more crucial for designers. Photography Trends 1. Today's audiences are craving authenticity, with brands shifting from selling products to experiences and human connections. Download the report today!

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5 branding projects redefining health and beauty in October 2024

Creative Boom

One Living by Derek&Eric From simplified skincare to tech-infused cosmetics, these cutting-edge branding initiatives are reshaping the health and beauty landscape worldwide. This pressure has sparked a wave of innovation in health and beauty branding. Today, that sentiment extends far beyond just facial care. Want examples?

Brand 458
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New identity for cashmere brand Gobi is deeply rooted in Mongolian culture

Creative Boom

It has a great deal of equity and recognition in Mongolia, but wanted help in growing the brand outside the country. This makes them unique, and it's the story we needed to tell and build the Gobi brand around." To launch the new brand identity, Mucho created a campaign titled 'Go. So they turned to global creative agency Mucho.

Brand 468