Creative Boom

MAY 28, 2024

Naturally, people are sceptical, so SomeOne had its work cut out, developing branding that persuades them otherwise. Their patented, FDA-cleared system uses controlled thermal energy to stimulate the deeper layers of the skin, diminishing wrinkles, sun damage, uneven pigmentation and restoring a more youthful, radiant appearance.

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Abduzeedo

APRIL 26, 2023

Brand identity and digital design system for Doconomy abduzeedo 0426—23 Brand identity and digital design are two crucial elements for any business looking to make an impact in today's marketplace. The new brand identity and digital design system are integral to Doconomy's success.

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Creative Review

JANUARY 13, 2022

Branding agency Mucho revealed the early stages of Visa’s brand evolution last summer, and the financial services company has now launched the full update to its brand identity system. The post Visa launches new brand identity system appeared first on Creative Review. wearemucho.com.

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Creative Boom

JANUARY 18, 2024

Brand studio Robot Food has collaborated with Germany's biggest sports nutrition company ESN to create a new look that refines what had gone before and creates a stronger evolution of its identity. But just like any big-range brand, ESN has lost its way over time. The need for a new identity came at a pivotal time.

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Creative Boom

MARCH 21, 2024

Play Studio was on hand to give the event a unique visual identity. The OpenAI team worked closely with Play Studio to develop branding for the event, including a logo, visual identity system, art direction, signage, environmental design, motion design, advertising, photography and UX/UI design.

Animation 374

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Creative Boom

JANUARY 31, 2024

NYBG abbreviation becomes central to the destination's new identity, unveiled this week alongside the singular defining idea of 'Do Right by Nature'. The famous New York Botanical Garden (NYBG) has revealed its first major brand refresh in over a decade in partnership with global brand consultancy Wolff Olins.

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Creative Boom

NOVEMBER 14, 2023

Taking cues from the art of mixing, musical instruments and rhythmic beats, Porto Rocha has given a fresh identity to BPM Music , which houses the largest catalogue of DJ-ready tracks in the world. Motion brings the system to life thanks to Thales Muniz and Duncan Brazzil. The Brooklyn studio tells us more about the new look.

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Creative Boom

APRIL 29, 2024

Designed by NYC-based studio Porto Rocha, the new performing arts centre's identity looks to close the curtain on exclusivity while honouring the former World Trade Centre site. Porto Rocha had to balance accessibility and prestige when designing the identity to ensure it resonated with seasoned performing arts enthusiasts and newcomers.

Entertainment 354

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Creative Boom

JULY 16, 2023

Vietnamese studio M — N Associates has been working with pet food brand HiRaw! We share their new identity and explore the thinking behind it. Consequently, they faced the need for a brand overhaul. And so they teamed up with M — N Associates , a strategic branding studio based in Ho Chi Minh.

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Creative Boom

NOVEMBER 8, 2023

Well, a beating heart might just do it, and it forms the basis of a new identity for Deezer , an independent music streaming service that's just had an overhaul thanks to Koto. At the core of the new identity, then, lies a logo of a beating heart. "In How does one instantly communicate a love of music and beats? We find out more.

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Creative Boom

JANUARY 31, 2024

But the Switchboard support line has been there for five decades, helping people find an understanding ear at any point on their journey with sexuality and gender identity. The new visual identity references Switchboard's archives, drawing inspiration from 50 years' worth of materials hosted at Bishopsgate Institute in London.

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Creative Boom

MAY 21, 2024

For the festival's 2024 edition from May 2-12, Netflix partnered with design agency Mother Design to create a fun, irreverent visual identity fitting for the comedy extravaganza. By attacking Swiss modernism with a pricing gun, we made the system deadpan, dead simple, and dead easy to use." jokes", and "Take a break from crying".

Graphic Design 470

Graphic Design Entertainment Graphic Agency 470

Creative Boom

JULY 4, 2023

The Conran Shop has unveiled a fresh global identity courtesy of Sascha Lobe and Kimberly Lloyd at Pentagram. To celebrate half a century in business, the company recently turned to Sascha Lobe and Kimberly Lloyd at Pentagram to craft a new visual identity for the brand. We take a closer look to find out more about the rebrand.

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Creative Boom

APRIL 13, 2023

Jones Knowles Ritchie (JKR) is behind the new brand identity for American department store chain Nordstrom Rack, creating a strategy and branding system that celebrates customers' "confidence and savviness". The former mid-tone colour palette was refreshed and expanded to become more "vibrant and exciting," says JKR.

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Creative Boom

MAY 17, 2023

The iconic concert hall's new branding evokes the emotion and eclecticism of its music by majoring in motion and interactivity. Read on to find out how they developed this wide-ranging and radical identity. The new system places music at the very heart of the brand, whether it's electro, opera, jazz or classical.

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Animation Digital Brand Branding 478

Creative Boom

NOVEMBER 8, 2023

Well, a beating heart might just do it, and it forms the basis of a new identity for Deezer , an independent music streaming service that's just had an overhaul thanks to Koto. At the core of the new identity, then, lies a logo of a beating heart. "In How does one instantly communicate a love of music and beats? We find out more.

Brand 315

Brand Branding Theme Patterns 315

Abduzeedo

AUGUST 22, 2022

Locale branding and identity system. abduzeedo 0822—22 Thong Dinh shared a branding project and identity system for Locale, a Bangladesh' Building Management & Services brand, built by ISHO IKKO Inc. The goal was to develop an identity system for Locale. I start with simple questions.

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Creative Boom

NOVEMBER 26, 2023

Often, the key to a visual identity is a clear concept developed thoughtfully. And this new brand invites all people to find their own connection with these special landscapes and help unlock their full potential. And the new designs for National Landscapes by Nice and Serious fall straight into that category.

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Networking Brand Branding Consulting 434

Creative Boom

MARCH 11, 2024

After a turbulent few years for the NHS, Future Docs is on a mission to bolster its workforce by coaching students through competitive med-school applications with an intuitive and accessible brand and website. More recently, in the budget announcement on 6 March, Chancellor Jeremy Hunt confirmed an additional £2.5

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Brand Branding Education Digital 422

Creative Boom

JANUARY 21, 2024

Brooklyn-based brand studio Athletics has collaborated with content collaboration platform ShareFile to create a personable new brand identity that revolves around its users and play. The brand we developed to tell this new story would put people at the centre," the Athletics team explained.

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Animation Brand Branding Photography 363

Creative Boom

APRIL 25, 2023

Brand design agency SomeOne has recently unveiled its new identity for the World of Wedgwood , which draws on the pottery company's rich history and craft-based skills to create a stunning yet respectful new look. When it comes to rebrands, some identities are more delicate than others.

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Textures Brand Branding Illustration 507

Creative Boom

DECEMBER 5, 2023

Leading consumer pet brand Omlet has collaborated with Ragged Edge to create a unique new identity which considers the world from a pet's point of view. When it comes to pet branding, it's all too easy for companies to fall into the familiar tropes. By doing so, it hopes to propel the company into international popularity.

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Creative Boom

APRIL 15, 2024

But Source Fashion is on a mission to change that, and they've just unveiled new branding courtesy of FORM Brands Studio. Essentially, Source Fashion is a collective of manufacturers, suppliers, buyers, dynamic brands, retail and trend experts, and media curators from around the world that gather twice a year in London.

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Fashion Manufacturing Brand Branding 348

Creative Boom

APRIL 8, 2024

Global branding studio A LINE has rebranded the new cyber security platform Rotate – formerly Armoz – ditching its corporate look and feel for a friendly and intelligent identity. Since the company wanted to focus on growth in the US, its brand needed to appeal to small to medium-sized businesses and enterprises in North America.

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Marketing Marketing Brand Branding 389

Creative Boom

SEPTEMBER 4, 2023

Kickbase, one of Europe's biggest fantasy football manager games, has some big ambitions and needed branding to match. Yannick zur Strassen explains how his studio developed a new visual identity and strategy. The studio partners with visionaries, businesses and agencies to shape future brands.

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Creative Boom

JANUARY 8, 2024

Carla Palette explains how her brand identity design helps convey that message effectively. During a cost of living crisis, people are less receptive to branding messages of glamour, luxury and excess. In other words, the direction behind the brand takes cues from the fashion world.

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Brand Branding Interior Design Fashion 453

Creative Boom

MARCH 21, 2024

The New York branding agency has been working with skincare expert Dr Muneeb Shah to help disrupt an often confusing and fragmented market. When New York-based brand-building firm Practice teamed up with skincare expert Dr Muneeb Shah, though, they were pushing against an open door.

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Creative Boom

JANUARY 24, 2024

Vertical Aerospace, a Bristol-based pioneer in eco-friendly aviation, has partnered with Fiasco to redesign its brand and website. Fiasco digital lead Mike Frost explains: "With public flights on the horizon, Vertical needed a modern brand and website that appealed not only to commercial partners and investors, but the general public, too.

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Digital Travel Publication Brand 424

Creative Boom

SEPTEMBER 19, 2023

Global creative agency GUT is celebrating its fifth year in business with a new identity crafted by &Walsh that ensures visual continuity across the brand's international locations. This sophisticated guidelines system can easily be scaled and implemented across their different agency locations and creative departments worldwide.

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Agency Animation Brand Branding 423

Creative Boom

FEBRUARY 19, 2024

The New York/London agency has a new identity that retains familiar visual elements but casts them in a new, forward-thinking light. More recently, they've been applying their design talents to their own branding. And as a result, they've just released a stirring new visual identity for the studio.

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Creative Boom

NOVEMBER 30, 2023

This week, Reddit saw the launch of its new visual identity courtesy of Pentagram. But like many big brands of this nature, it had accumulated way too many branding materials, going off on various confusing and complex tangents, and so needed something more unified, contemporary and intuitive.

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Creative Boom

MAY 21, 2024

From grids to the branding process, these superb books cover a diverse array of topics between them. This updated edition responds to today's most pressing issues: the impacts of the pandemic, rapidly evolving technology, escalating climate change, rising inequality and complex identity politics.

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Graphic Design Graphic Layout Brand 431

Creative Boom

APRIL 30, 2024

Design consultancy Elmwood has leaned into Skittles' off-beat personality to create a global brand refresh based on nonsensical core assets to appeal to Gen Z. This unusual sense of humour has been picked up by Elmwood for Skittles' major global brand refresh. This refresh is perhaps most apparent in Skittles' flagship, ownable quirks.

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Brand Branding Entertainment Media 396

Creative Boom

DECEMBER 12, 2023

We explore how London studio New Genre brought the brand to life. New Genre is a London-based creative studio working with disruptors to build and scale distinctive new brands. This LA-based brand is breaking the monotony of candyland norms by introducing gourmet, small-batch chilli candies targeted mainly at adults.

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Brand Branding Publication Illustration 408

Creative Boom

MARCH 11, 2024

The brand's journey from its original identity, 'Foods by Ri', to its new moniker, Everiday, marks a pivotal shift. Midday's innovative design strategy builds on this mission and introduces a modular system that anticipates rapid growth across diverse product categories.

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Brand Branding Design Strategy Production 442

Creative Boom

APRIL 10, 2024

As the RSPCA celebrates 200 years of working to help animals live fairer and better lives, it has launched a new purpose, positioning, and brand identity designed by Jones Knowles Ritchie (JKR). Animal iconography also features across the new brands, with an animal reflective of the regional wildlife matched up to each location.

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Animation Brand Branding Sports 511

Creative Boom

MAY 31, 2023

Independent design studio OMSE has created a welcoming identity for Ark , a Wembley-based co-living space which aims to provide a practical alternative to living in London. According to OMSE creative director Pedro Messias, the new identity had a lot to accomplish. At the heart of Ark's identity is a foundational blue palette.

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