Creative Boom

FEBRUARY 13, 2024

The brand idea of 'Follow your mood into the moment' is at the core of the visual identity for this new line of luxury hotels. It's holiday experiences like this that mean when you get a bit older and have more money, you start to think about spending a little more to get a better experience.

Brand 340

Brand Branding Arts and Crafts Travel 340

Creative Boom

MAY 20, 2024

Given its experience rebranding similar organisations, creative agency GOOD stepped in to help Pancreatic Cancer UK implement its new five-year strategy for doubling survival rates. GOOD CEO Chris Norman adds that the brand had to reflect "the relentless energy of their organisation" as well as an unignorable urgency.

Agency 366

Agency Brand Branding Publication 366

Creative Boom

APRIL 24, 2024

The world's largest gaming retailer, GameStop, has collaborated with global branding agency WMH&I to create Candy Con, a ground-breaking controller that players can customise to their heart's content with a colourful array of faceplates, thumbsticks, and directional pads. It's visceral, simple, and fun.

Marketing 422

Marketing Marketing Theme Agency 422

Creative Boom

MARCH 25, 2024

The brief As an iconic, globally recognised building and a jewel in the crown of Liverpool's visitor economy, the cathedral needed a brand to showcase its cultural and historical offerings as well as its religious dimension. This inspired Poke to create the brand theme 'Look up', encouraging a sense of exploration in visitors to Liverpool.

Marketing 424

Marketing Marketing Arts and Crafts Tourism 424

Creative Boom

MAY 21, 2024

From grids to the branding process, these superb books cover a diverse array of topics between them. She examines the widespread lack of inclusivity in design across different sectors and points to familiar brand missteps rooted in stereotypes and assumptions about customers' lived experiences. Then, here's the antidote.

Graphic Design 369

Graphic Design Graphic Layout Brand 369

Creative Boom

APRIL 8, 2024

The LEGO Group has unveiled a striking new identity today created in collaboration with brand consultancy Interbrand. Designed to make play more accessible, the updated look reflects what makes the LEGO brand so important. As the LEGO Group grew, its brand DNA needed to keep pace. However, this success also posed a challenge.

Brand 451

Brand Branding Agency Portfolio 451

Creative Boom

MAY 7, 2024

It was this distinguishing characteristic they were keen to highlight in a new brand identity led by Bristol-based design agency Fiasco. The refreshed branding is organised under the strategic banner "we're more creative together". This rebrand has truly leveraged our brand." We're delighted with the result.

Networking 464

Networking Brand Branding Agency 464

Creative Boom

APRIL 14, 2024

It's a clever word combo nonetheless, and thankfully, the founders of this new fast-food brand had the sense to commission brand mascots that could sell the idea visually, helping its meaning become immediately obvious. The two characters are a development of the core element of their brand: the 'o' in the logo," she explains.

Brand 455

Brand Branding Illustration Illustrator 455

Creative Boom

MARCH 25, 2024

Padel Social Club's aim is to increase padel's popularity in the UK by championing "originality and authenticity" through its brand identity. Bath-based branding agency Thisaway has collaborated with startup Padel Social Club on its new identity as it looks to bring the sport of Padel to the UK.

Sports 458

Sports Brand Branding Photography 458

Creative Boom

APRIL 28, 2024

In today's rapidly evolving world, traditional approaches to branding and design are struggling to keep up with the pace of cultural change. At the same time, of course, the principles of branding and design haven't changed. And that's why a branding agency like Unfound Studio is well worth talking to.

Brand 364

Brand Branding Client Agency 364

Creative Boom

APRIL 28, 2024

Brand and digital studio Koto has partnered with Swiss venture capital firm Index Ventures to launch a new brand called Index Press as the firm consolidates its three decades of company-building insight into a bespoke series of physical publications and online resources. Collaboration was key to managing stakeholders.

Publishing 294

Publishing Publishing Brand Branding 294

Creative Boom

APRIL 30, 2024

Design consultancy Elmwood has leaned into Skittles' off-beat personality to create a global brand refresh based on nonsensical core assets to appeal to Gen Z. This unusual sense of humour has been picked up by Elmwood for Skittles' major global brand refresh. This refresh is perhaps most apparent in Skittles' flagship, ownable quirks.

Brand 368

Brand Branding Entertainment Media 368

Creative Boom

SEPTEMBER 4, 2023

The global electronics brand is going against the tide with an upbeat campaign focusing on positivity. Given the rising uncertainty and instability worldwide, the campaign aims to motivate customers, spread a positive influence and reinforce the brand's unwavering belief that 'Life is Good'. Everyone's down in the dumps right now.

Brand 390

Brand Branding Digital Advertising 390

Creative Boom

JANUARY 24, 2024

Vertical Aerospace, a Bristol-based pioneer in eco-friendly aviation, has partnered with Fiasco to redesign its brand and website. Fiasco digital lead Mike Frost explains: "With public flights on the horizon, Vertical needed a modern brand and website that appealed not only to commercial partners and investors, but the general public, too.

Digital 406

Digital Travel Publication Brand 406

Creative Boom

APRIL 30, 2024

This approach is intended to encourage a more respectful and proactive dating experience for all users. The rebrand includes a refreshed visual identity, a new feature entitled Opening Moves, and a global marketing campaign aimed at reinvigorating the online dating experience for women.

Marketing 346

Marketing Marketing Illustration Illustrator 346

Abduzeedo

JULY 13, 2022

Branding and digital experience for I D — C Independent Designers Collective. The brand identity and digital design experience is created together with their scalable team with the ambition to express their independence. I D — C works at the intersection of brand identity and digital design.

Digital 75

Digital Brand Branding Industrial Design 75

Creative Boom

MARCH 21, 2024

Sonic branding agency Amp's head of research & insights, Bjorn Thorleifsson, delves into the rise of stock music in the alcohol sector and why brands could benefit from having an ownable sonic logo. Amp also found that beer brands claimed 50% of the top ten slots in the ranking.

Brand 350

Brand Branding Marketing Marketing 350

Creative Boom

JANUARY 29, 2024

A taste of 'the good life' at the heart of revitalisation brief for growing Italian food brand. Global brand and digital studio Koto has completed a new identity and built a new e-shop for the Italian food marketplace Gustini.

Production 342

Production Brand Branding Patterns 342

Creative Boom

MARCH 18, 2024

Last year, the brand commissioned design studio SomeOne to reposition it following a successful credentials pitch, for which the studio showcased its experience in rebranding firms in the travel sector, such as Saga & Crystal Ski.

Travel 380

Travel Brand Branding Illustration 380

Creative Boom

JANUARY 12, 2024

In branding its new visitor experience, Pentagram has masterfully avoided tired Celtic tropes to create a fresh and vibrant visual identity. Many Brits' primary experience of Dublin might be on a stag weekend or hen do. The Book of Kells is one of Ireland's biggest tourist attractions.

Tourism 418

Tourism Digital Presentation Brand 418

Abduzeedo

JUNE 3, 2023

Manyway: a humanized global transaction experience through a unique branding abduzeedo 0603—23 Manyway, the platform that offers hassle-free global exchanges, transfers, and crypto experiences, is revolutionizing the world of finance.

Brand 38

Brand Branding Typography Illustration 38

Creative Boom

JANUARY 28, 2024

When it doesn't discard a brand name and over a decade of global recognition? In essence, JKR needed to enhance the brand system to support Uber's transition to a full mobility brand (go anywhere, get anything) with an adaptable brand architecture system. When is a rebrand, not a rebrand?

Brand 435

Brand Branding Architecture Agency 435

Creative Boom

MAY 20, 2024

Gone are the days of shame and embarrassment for women as a new bold brand enters the vaginal wellness space, designed with celebratory photography and cheeky call-to-actions. This creates a space for new brands, like VJJ Health, to disrupt the stuffy shelves of old and help women look after themselves without shame or embarrassment.

Brand 356

Brand Branding Advertising Advertising 356

Abduzeedo

NOVEMBER 7, 2023

Crafting Cohesive Experiences: 'An Open Understanding' and the branding of Malin AoiroStudio 1107—23 In the bustling heart of London, where creativity meets community, there's a distinctive neighborhood workspace called 'Malin.' At the core of Malin's branding is the concept of identity. The less-is-more approach speaks volumes.

Brand 46

Brand Branding Arts and Crafts Art 46

Creative Boom

JANUARY 8, 2024

Carla Palette explains how her brand identity design helps convey that message effectively. During a cost of living crisis, people are less receptive to branding messages of glamour, luxury and excess. In other words, the direction behind the brand takes cues from the fashion world.

Brand 432

Brand Branding Interior Design Fashion 432

Abduzeedo

JULY 8, 2021

Brand Identity & Packaging Design for Yaro Sushi Experience. Duo Daniela Barrio de Mendoza and Maria Boada are respectively brand designer and illustrator based in Lima, Peru. They have worked together to design this grand brand identity & packaging for Yaro Sushi Experience which is also based in Peru.

Packaging Design 44

Packaging Design Brand Branding Photography 44

Creative Boom

DECEMBER 19, 2023

NotOnSunday's experience in branding Unspun offers a number of useful pointers. Unspun is a Premium CBD brand based around products created by husband and wife team Joe and Gemma Wilde through their own experience of using CBD while living in California. This is where the Unspun brand was born.

Brand 401

Brand Branding Packaging Design Production 401

The Design Blog

FEBRUARY 1, 2021

Every touchpoint was designed using the custom typeface to build a cohesive brand voice that elevates Chef Frederick Bille Brahe and chef Jakob Kjær’s culinary approach to creating simple, organic Japanese and Danish recipes. Agency: NR2154 Creative Director: Jacob Wildschiodtz Design Director: Elina Asanti Art Director: Ayaka B.

Brand 52

Brand Branding Gallery Portfolio 52

Inkbot Design

APRIL 28, 2024

Customer Experience Management: Unbreakable Brand Loyalty Let’s start with the basics, okay? Customer experience management (CEM or CXM) is about keeping track of everything between a company and its clients. More substantial Brand Reputation: Have you ever seen those reviews where someone says, “I can’t even…”?

Brand 72

Brand Branding Client Production 72

Inkbot Design

MAY 8, 2024

Brand Consistency: The Cornerstone of Memorable Brands Well, let’s begin with a thought experiment. This is why brand consistency is so vital. A solid and consistent brand is a compass for your customers through various options. Are you an elegant contemporary brand exuding minimalistic sophistication?

Brand 97

Brand Branding Marketing Marketing 97

Inkbot Design

MARCH 26, 2024

Healthcare Branding: Caring for Your Practice's Reputation Have you ever wondered why some medical practices attract patients like bees to honey? Nine times out of ten, it boils down to branding. A potent healthcare brand is like a magnet, drawing in those seeking top-notch care and leaving competitors in the dust.

Brand 95

Brand Branding Arts and Crafts Theme 95

Inkbot Design

MAY 1, 2024

How Branding Works: The Keys to Captivating Customers We’re surrounded by brands every day. But have you ever stopped to think about how branding works? From fancy logos to those jingles that get stuck in our heads, branding is inescapable. A good brand is like glue for your brain.

Brand 97

Brand Branding Arts and Crafts Internet and Software Development 97

Abduzeedo

NOVEMBER 16, 2022

Startling Brands helps Contentful to create a three dimensional brand experience in its new office. Over 25 percent of Fortune 500 companies use Contentful to create and manage digital experiences for their customers across every channel. For more information check out Startling Brands ' website.

Environmental Graphic Design 39

Environmental Graphic Design Brand Branding Interior Design 39

BP&O

MARCH 28, 2024

While Walsh herself has garnered countless design press column inches – as partner at Sagmeister & Walsh; one half of the 40 Days of Dating project; a creative conference regular; and an advocate for women in design The post Quality Experience (QX) by &Walsh appeared first on BP&O - Branding, Packaging and Opinion.

Portfolio 185

Portfolio Brand Branding Business Cards Design 185

Abduzeedo

MAY 10, 2023

Art direction and branding for Port3 Web3 Experience abduzeedo 0510—23 Shin Bao , K.K , and Emma Wang have collaboratively embarked on a remarkable branding and design project aimed at developing a visually captivating website and art direction that effectively communicates the brand identity and functionality of Port3.

Art 31

Art Brand Branding Arts and Crafts 31

Inkbot Design

APRIL 5, 2024

Brand Development Strategies: Crafting An Identity You're bombarded with brand messages everywhere you look these days. But getting branding right has never been more crucial. An authentic, well-defined brand that resonates emotionally is a powerful asset in today's crowded marketplace. Where do you even start?

Brand 90

Brand Branding Arts and Crafts Architecture 90

Canny

MAY 15, 2024

In a saturated market where everyone is shouting their message, brand differentiation is a fundamental strategy to help you stand out. From the perspective of a customer, this makes it difficult to choose a brand to buy from as the different offerings can blend into one. This can lead to repeat purchases and brand advocacy.

Marketing 148

Marketing Marketing Brand Branding 148