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Campbell Hay crafts new place brand for Islington Square

Creative Boom

While Islington Square's original brand focused on residential sales, this new iteration aims to capture its transformation. It needed to transition from a property-led brand to one that champions place and experience, speaking to a wider audience and showcasing the vibrant lifestyle and cultural experiences that define it.

Branding 398
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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

AI has deeply embedded itself into everyday design tools, even when you're not actively seeking it out," he explains. "In He predicts that next year: "AI will transition from being a behind-the-scenes tool for processes and sketches to an actual execution tool, creating brand assets and content in real-time.

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Bala crafts a radical label for category-first grasshopper beer

Creative Boom

Mexico City and Los Cabos-based branding studio Bala was given this all-important task by Mexican beer brand Cerveza Cru Cru, who wanted a label design for their new beer where grasshopper - or "chapulín" - is the main ingredient. Though this was an exciting project for Bala to work on, the label's readability was challenged.

Patterns 456
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Laura Stein on the Five Books that shaped her approach to design, branding, and sustainability

Creative Boom

This time, we've asked Laura Stein, CCO of Bruce Mau Design , to reveal her top five books that have shaped her approach to design, branding, and sustainability. Her work lies in culture, fashion, architecture, technology, education, and place across brand, print, motion, digital, and environmental. MC24 is the next generation.

Brand 429
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New identity for cashmere brand Gobi is deeply rooted in Mongolian culture

Creative Boom

It has a great deal of equity and recognition in Mongolia, but wanted help in growing the brand outside the country. This makes them unique, and it's the story we needed to tell and build the Gobi brand around." To launch the new brand identity, Mucho created a campaign titled 'Go. So they turned to global creative agency Mucho.

Brand 465
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How live event illustration brings big opportunities for artists

Creative Boom

From haute couture to leisure wear, big brands want to make their launch events and retail activations memorable and emphasise the artistry and individuality of their products. They also want to give their guests something tangible and meaningful, strengthening their connection with their most valued customers. For the Mayor of London.

Artist 433
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Proving B2B Can Be Beautiful: Base Design's new identity for the SCDH

Creative Boom

It's often assumed that B2B branding projects are, on the whole, not quite as interesting as their consumer-facing counterparts. And there's no denying that B2C brands have to do more legwork when it comes to standing out – it's the eye-catching stuff that attracts shoppers or prompts them to try something new. We discover more.