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Another category is functional consistency that comprises controls that work in the same way. Apart from their aesthetic appeal, web components should tell a story, so visitors know what’s coming next. Web content can range from blog posts and product descriptions to photos and landing pages. Consistency could also be internal.
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See how effective it is? To urge visitors to subscribe to your newsletter, using a relevant CTA on the homepage or blog pages is more suitable option. Otherwise, you won’t know which change had an effect on the outcome. This may seem like a given, but it’s surprising how many websites neglect the importance of CTAs.
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To increase conversions, you need to encourage your website visitors to take action, whether that’s signing up to a newsletter, purchasing a product or leaving a comment on your blog. Most of your traffic will be coming from organic search and a lot of that will be via blogs and articles. How users move from page to page.
Of course, most businesses these days know that if they don’t have a website it’s almost as if they don’t exist at all. Even if you are not selling anything, for example, you run a blog or a news website, it’s still important. Do they want to know about the quality and materials you use, delivery options?
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