Creative Boom

MARCH 25, 2024

Padel Social Club's aim is to increase padel's popularity in the UK by championing "originality and authenticity" through its brand identity. Bath-based branding agency Thisaway has collaborated with startup Padel Social Club on its new identity as it looks to bring the sport of Padel to the UK.

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Sports Brand Branding Photography 481

Inkbot Design

JUNE 10, 2023

How to Build an Authentic Brand with Trust and Loyalty How does Apple command such devout brand loyalty that consumers line up overnight to get the latest gadget? The brand is the beating heart of any business, the backbone that forms an emotional connection with your audience. But here's the tricky part: authenticity.

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Brand Branding Marketing Marketing 45

Creative Boom

APRIL 21, 2024

So Coca-Cola doesn't mess with its logo lightly, which means that for graphic designers in particular, the brand's new global out-of-home advertising campaign is an intriguing sight. Analogue authenticity And here's something else that grabbed our attention. Titled 'Recycle Me', the campaign debuted this month in Latin America.

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Advertising Advertising Digital Brand 420

Creative Boom

MAY 14, 2024

Sister Mary has designed a limited-edition printed publication for an emerging current affairs brand, The Signal. Chandler describes working with print again as "a breath of fresh air", given that most brands have now moved away from printed publications in favour of digital media.

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Publication Theme Print Brand 222

Courier Media

APRIL 16, 2020

Throughout this crisis the same conversation is playing out again, while his brand-hacking antics will probably land him in yet more trouble. It’s hard enough for small, independent clothing brands to be successful in the best of times, let alone through a crisis. Lifestyles of the poor, rich and famous,’ runs the brand’s tagline.

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Brand Branding Sports Fashion 98

Creative Boom

MAY 15, 2023

2, The Graphic Language of Neville Brody 3 (NB3 for short) showcases work from the last three decades across editorial, brand identity, typography, systems, information, and interface design for clients including Channel 4, Supreme, Christian Dior, Coca Cola and more with his studio, Brody Associates.

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Graphic Design Graphic Magazine Brand 545

Creative Boom

APRIL 15, 2024

Still, getting attention and conveying the quality of your brand isn't easy. The company was founded by Vietnamese-American Lan Ho, a daughter of immigrant political refugees, but was not the only Vietnamese coffee brand in the US by any means. To do so, they turned to award-winning LA branding agency Truffl.

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Brand Branding Agency Production 351

Creative Boom

APRIL 16, 2024

Almost two decades since entering the market with a vision to shake up the traditional wine connoisseur space, Virgin Wines recently decided it needed to adapt and refine its brand to better reflect its unique value proposition. Photography plays a crucial role, too, with a focus on authenticity and capturing real moments of enjoyment.

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Marketing Marketing Brand Branding 380

Creative Boom

FEBRUARY 13, 2024

The brand idea of 'Follow your mood into the moment' is at the core of the visual identity for this new line of luxury hotels. And while you know a mass-market brand like TUI offers good value for money, you may be searching for something more high-end. They want purpose and authentic connection and to feel in control of how they stay.

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Brand Branding Arts and Crafts Travel 363

Creative Boom

AUGUST 28, 2023

The UK's best-selling bone broth, previously known as Take Stock, has now been rebranded by Bristol-based brand design consultancy The Collaborators , with the new name of Freja Natural Norwegian Bone Broth. The repositioning aims to drive category growth and assert Freja as the leading brand in stocks and broths.

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Brand Branding Consulting Animation 385

Creative Boom

JULY 16, 2023

Vietnamese studio M — N Associates has been working with pet food brand HiRaw! Consequently, they faced the need for a brand overhaul. And so they teamed up with M — N Associates , a strategic branding studio based in Ho Chi Minh. And so they teamed up with M — N Associates , a strategic branding studio based in Ho Chi Minh.

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Creative Boom

DECEMBER 3, 2023

Led by Ogilvy , the highly anticipated commercial for renowned nougat brand Suchard is entitled 'La Vida Es'. Authentic moments Miguel Alonso Lamamié de Clairac, senior brand manager of Suchard, explains the thinking behind the ad. Life is what happens between Christmases. Let's never stop celebrating it."

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Animation Travel Advertising Advertising 363

Creative Boom

DECEMBER 18, 2023

Branding needn't be about conveying a sense of innate perfection. People prefer flawed reality to corporate blandness, and here's a great example of how to design for that level of authenticity. Bettr isn't just any old coffee brand. Now brand practice Anak has unveiled new branding for Bettr.

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Brand Branding Education Entertainment 448

Creative Boom

MAY 21, 2024

From grids to the branding process, these superb books cover a diverse array of topics between them. Overall, Jessica Bantom advocates for human-centred design processes that embrace diversity and create authentic resonance with all audiences. Graphic design play book by Sophie Cure and Aurélien Farina Do you find design theory boring?

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Graphic Design Graphic Layout Brand 241

Designer Daily

JUNE 20, 2023

A strong brand identity is the cornerstone of success for every business. But what exactly goes into designing a power brand identity? This blog post will explore the key elements contributing to a robust brand identity. It sets you apart, creates a lasting impression, and boosts customer loyalty.

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Brand Branding Marketing Marketing 257

Creative Boom

DECEMBER 11, 2023

Brooklyn-based CG artist and creative director Haruko Hayakawa specialises in creating stunning, bizarre visuals which tackle consumer culture, brands and nostalgia. Instead, she finished with a BFA in design with a focus on branding and packaging. I’m also heavily inspired by still life photography and surreal art."

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Art Brand Branding Client 467

Creative Boom

MAY 20, 2024

Amid the rising popularity of Japanese whiskeys, LOVE has designed a new brand that combines two cultures while staying true to the category's time-honoured codes. Manchester-based creative agency LOVE has designed a new luxury whiskey brand from scratch in collaboration with William Grant & Sons (WG&S).

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Creative Boom

MARCH 8, 2024

The campaign is part of the BBC's brand marketing strategy, which has also included films This is our BBC and Trust Is Earned for BBC News. The craft and skill involved in telling these stories are extraordinary, and it gives them real charm and authenticity." And the different regional accents only add to the homeliness.

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Publication Animation Sports Marketing 486

Creative Boom

JANUARY 29, 2024

A taste of 'the good life' at the heart of revitalisation brief for growing Italian food brand. Global brand and digital studio Koto has completed a new identity and built a new e-shop for the Italian food marketplace Gustini.

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Production Brand Branding Patterns 365

Creative Boom

DECEMBER 5, 2023

Leading consumer pet brand Omlet has collaborated with Ragged Edge to create a unique new identity which considers the world from a pet's point of view. When it comes to pet branding, it's all too easy for companies to fall into the familiar tropes. By doing so, it hopes to propel the company into international popularity.

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Brand Branding Production Theme 427

Creative Boom

APRIL 2, 2023

DesignStudio has created a new visual identity and brand positioning for Section , an organisation that was founded "as the antidote to formal, impractical business education". A revolutionary approach to education needed a brand with the right attitude," says Andie Wexler, strategist at DesignStudio.

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Education Brand Branding Inspiration 412

Creative Boom

MAY 21, 2024

With this in mind, they crafted a "self-vandalistic design" system called Slap, Stick, which plays off LA's guerilla sticker culture, using stickers as a way to disseminate information in an entertaining, chaotic way layered on top of the festival's official branding. jokes", and "Take a break from crying".

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Graphic Design Entertainment Graphic Agency 245

Creative Boom

FEBRUARY 6, 2024

Creating a brand journey that inspires childlike joy was central to the brief Flings gave to the Blurr Bureau studio. The visual and verbal brand story Blurr created acknowledges both the nutritional and emotional needs of adult snackers. Re-inventing toaster pastries to launch a healthy snack with a dose of childhood hunger pangs.

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Brand Branding Travel Textures 404

Inkbot Design

MARCH 18, 2024

Vintage Branding: Reviving the Classics for Modern Marketing In the fast-paced marketing world, where trends come and go faster than you can say “influencer campaign,” there's one approach that never seems to go out of style: vintage branding. And that's where vintage branding shines.

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Marketing Marketing Brand Branding 88

BP&O

MAY 21, 2024

For those not in the know, the term – popularised by New York Magazine’s Grub Street – indicates those small-to-medium businesses selling upmarket ‘provisions’ (charcuterie, legumes, sauces, tinned goods) with a veneer of heritage, authenticity, and (seemingly) innovative ingredients, as if they were the modern ‘general stores’ of olden days.

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Brand Branding Graphic Design Graphic 112

Creative Boom

APRIL 13, 2023

Jones Knowles Ritchie (JKR) is behind the new brand identity for American department store chain Nordstrom Rack, creating a strategy and branding system that celebrates customers' "confidence and savviness". The former mid-tone colour palette was refreshed and expanded to become more "vibrant and exciting," says JKR.

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Brand Branding Digital Marketing 456

Inkbot Design

MARCH 17, 2024

Beautiful Whiskey Branding: The Art of the Craft Spirit Label Let's be honest here, my thirsty friends. Branding is more than just a pretty face, though – it's the entire vibe and personality behind a bottle. The branding of craft whiskeys is where the real artistry shines. What Even Is Branding? The age statement?

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Brand Branding Arts and Crafts Art 94

Creative Boom

MARCH 21, 2024

Sonic branding agency Amp's head of research & insights, Bjorn Thorleifsson, delves into the rise of stock music in the alcohol sector and why brands could benefit from having an ownable sonic logo. Amp also found that beer brands claimed 50% of the top ten slots in the ranking.

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Brand Branding Marketing Marketing 374

We And The Color

SEPTEMBER 4, 2023

As the popularity of these sports continues to grow, it’s crucial for brands to establish a strong and appealing identity to stand out in a competitive market. We will explore the key components of a successful branding strategy tailored to the unique demands of outdoor trend sports. It’s the face of your brand.

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Sports Brand Branding Graphic Design 110

Inkbot Design

MARCH 2, 2024

Brand Pillars: Build a Strong Foundation Brand pillars are the core elements that define a brand's identity, personality, and reason for existing. They serve as the foundation for all branding efforts by encapsulating what makes a brand unique, authentic, and valuable.

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Brand Branding Production Inspiration 88

Graphic Design Junction

MARCH 23, 2024

Logos play a central role in communicating a company’s essence, values, and ambitions within the ever-evolving realm of branding. This article delves into the world of modern and stylish brands logo , exploring their development, key characteristics, and the impact they exert on consumer perception and brand recognition.

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Brand Branding Fonts Interior Design 113

BP&O

JULY 19, 2022

This is where ‘authenticity’ emerges, to support genuine origin credentials, or to mask the appropriation with narrative context. The post Pursue Hard Seltzer by OlssønBarbieri appeared first on BP&O - Branding, Packaging and Opinion.

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Marketing Marketing Brand Branding 213

Inkbot Design

MARCH 26, 2024

Healthcare Branding: Caring for Your Practice's Reputation Have you ever wondered why some medical practices attract patients like bees to honey? Nine times out of ten, it boils down to branding. A potent healthcare brand is like a magnet, drawing in those seeking top-notch care and leaving competitors in the dust.

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Brand Branding Arts and Crafts Theme 96

Graphic Design Junction

MARCH 13, 2024

They’re not just about looking old-fashioned, they add a layer of character and authenticity that breathes life into your brand. Modern brands with a timeless, authentic feel. This creates that authentic vintage feel and makes you feel all nostalgic inside. Get ready to dive deep! The result?

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Fonts Arts and Crafts Textures Brand 106

Inkbot Design

FEBRUARY 5, 2024

Brand Essence: The Heart and Soul of a Brand Brand essence is a foundational concept in marketing that refers to the heart, soul, and intrinsic nature or value of a brand. It encapsulates what a brand fundamentally stands for and what makes it unique. What Exactly is Brand Essence? What problem do we solve?

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Brand Branding Arts and Crafts Marketing 100

Inkbot Design

APRIL 5, 2024

Brand Development Strategies: Crafting An Identity You're bombarded with brand messages everywhere you look these days. But getting branding right has never been more crucial. But getting branding right has never been more crucial. So, how do you develop a brand identity that sticks? Where do you even start?

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Brand Branding Arts and Crafts Architecture 93

Inkbot Design

AUGUST 20, 2023

How to Launch a Personal Brand with Impact Personal branding has become essential for professionals looking to stand out and thrive. The core of any personal brand is authenticity. A strong brand reaches people emotionally and forges meaningful connections. Crafting a personal brand takes strategy and commitment.

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Brand Branding Arts and Crafts Media 126