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Laura Stein on the Five Books that shaped her approach to design, branding, and sustainability

Creative Boom

From groundbreaking ideas on sustainability to the art of personal and systemic change, these are the reads that continue to shape her creative journey. I was out of art school and inching my way to a life in graphic design. Can Marketing Save the Planet? But I did, and it truly blew my mind. What if waste wasn't actually waste?

Brand 435
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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

The craft renaissance As another element to the backlash against AI, along with a broader rejection of mass production and digital saturation, there's a growing appreciation for craft and heritage in design. This focus on eco-friendly and ethical consumption aligns with the craft's slow, intentional production.

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A helpful guide to marketing for creative freelancers who want to quit Instagram

Creative Boom

If IG has become too exhausting, what marketing alternatives are there? If you're looking for free or affordable options to market yourself, don't fret! It's an important overview of how this type of search engine marketing works. Then, you have to market your newsletter on your website. We explore some options.

Freelance 545
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The 25 creative studios inspiring us the most in 2025

Creative Boom

For instance, their recent bold new identity for the São Paulo art museum MASP nods to Brazilian modernist design traditions while reimagining them for a contemporary audience. With a focus on branding, illustration, editorial design, and typography, they combine joy with craft to explore issues with heart and purpose.

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Playful branding for new country club summons the spirit of Caddyshack

Creative Boom

Crafting a visual identity for Picklewood, a first-of-its-kind pickleball club and restaurant, was a tricky proposition. Picklewood is aiming to be the first pickleball/dining destination in the Seattle market, so it felt natural to have a nod to the Northwest baked into the concept," Sara says.

Brand 449
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Oat Studio crafts fresh and cliche-free branding for major comedy festival

Creative Boom

With a combined 40 years in the industry, Owen and Tori's experience spans from global and national brands like Nike, Converse, Apple, Lego, Everyman Cinemas, and Gail's Bakery to arts and cultural institutions such as Green Man Festival, Southbank Centre and Arts Council England.

Brand 487
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Parker crafts modern new identity for historic mattress brand Ostermoor

Creative Boom

So Ostermoor, a historic mattress brand with roots dating back to 1853, needed to steer a careful balance between positioning itself as a standout player in the modern direct-to-consumer (DTC) mattress market while honouring its rich history.

Brand 329