Fuzzy Feelings: Apple's stop motion festive spot offers a whole lot of heart
Creative Boom
NOVEMBER 26, 2023
Whilst most big brands have put products front and centre in their festive ads this year, Apple has gone for our hearts. She crafts a little dog from a thread of the socks her boss gifted her and introduced the puppy to him. Kindness is always abundant around Christmas, but why does it feel especially important right now?
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