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The eight things illustration agencies are looking for in 2025

Creative Boom

Nothing can replace true human creativity, and a personal touch is something clients will always crave. That said, illustration agencies continue to take commissions from exuberant clients with high hopes for their campaigns, publications, and media activity, online and in print. Clients feel the same way.

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'Storytelling and emotional connection matter more than aesthetics,' says illustrator Fangfang Han

Creative Boom

Originally from Hefei in eastern China, Fangfang relocated to London, studied illustration at the Kingston College of Art, and graduated this year. Growing up, I was surrounded by traditional arts and crafts – calligraphy, embroidery, paper cutting, and ceramics. My family also played a big role.

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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Others, meanwhile, would love to shout about what they've created, but their clients frustratingly forbid it. Their bold and fearless approach has earned them collaborations with clients across a variety of industries, from tech to hospitality. Studio DBD 13. Akin by Need RELM by Need Edward Watt and Laura Thomson of Need 14.

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The eight things illustration agencies are looking for in 2025

Creative Boom

Nothing can replace true human creativity, and a personal touch is something clients will always crave. That said, illustration agencies continue to take commissions from exuberant clients with high hopes for their campaigns, publications, and media activity, online and in print. Clients feel the same way.

Agency 447
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Creative minds unite: All Flows Festival returns to Milton Keynes with star-studded lineup

Creative Boom

Photo by Mark Cocksedge Tiziana Alocci Joining him at All Flows will be Astrid Stavro, president of the International Society of Typographic Designers, whose powerful ideas and exceptional craft have made her one of the most influential voices in contemporary design.

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Meet Ghazal Qadri – the Kashmiri illustrator creating art to make a difference

Creative Boom

From the valleys of Kashmir to the studios of Florida, Ghazal Qadri crafts vibrant illustrations that tell stories of culture, empathy, and the power of art to inspire change. Watching people's interactions and expressions helps me craft characters as lively and multi-dimensional as they are relatable."

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Oat Studio crafts fresh and cliche-free branding for major comedy festival

Creative Boom

With a combined 40 years in the industry, Owen and Tori's experience spans from global and national brands like Nike, Converse, Apple, Lego, Everyman Cinemas, and Gail's Bakery to arts and cultural institutions such as Green Man Festival, Southbank Centre and Arts Council England.

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