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How to curate the perfect soundtrack for your brand's visual identity

Creative Boom

Illustration by Mia Angioy for Creative Boom In the last of our special six-part series, we explore how sonic branding can elevate your brand's presence by leveraging Epidemic Sound's expansive library of music and sound effects. In 2024, the auditory experience has become crucial to crafting a cohesive and memorable brand presence.

Brand 448
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Why motion is the future of brand identity, and how to do it right

Creative Boom

A few years ago, the question was: should your brand identity include motion? So nowadays, the question is more like: how is motion interwoven into the heart of your brand? And rather than being a mere "add-on" to brand identity, it needs to be integrated into the brand identity process from the very start.

Branding 449
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Graphic designers share their top tips for choosing the right fonts

Creative Boom

The right typeface can bring a brand to life, enhance readability and accessibility, and convey your intended message with clarity and style. In this article, we'll delve into the nuances of font selection, exploring everything from aesthetic considerations to technical issues, as well as costly licensing pitfalls.

Fonts 468
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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

He predicts that next year: "AI will transition from being a behind-the-scenes tool for processes and sketches to an actual execution tool, creating brand assets and content in real-time. In an article we published in May, Simon Case predicted that AI will destroy jobs and create a movement towards one-person design agencies.

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How to get your brand identity project featured on Creative Boom

Creative Boom

As a graphic designer or branding studio, getting your latest project featured in Creative Boom can significantly boost your visibility and reputation. And as we explain in our article What we stand for , we don't just want to narrow it down to the biggest agencies, the biggest brands or (God forbid) the biggest cities.

Branding 501
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Stills Photography in Design report: 9 trends reshaping visual comms in 2025

Creative Boom

In this article, we'll summarise some of its key findings, while you can download the full report today. Today's audiences are craving authenticity, with brands shifting from selling products to experiences and human connections. Brands are embracing this hand-drawn, incomplete style to inject personality into their visual identity.

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Securing a future for Malawi's wildlife at the heart of brand and website refresh

Creative Boom

Lilongwe Wildlife Trust partners with UK-based agency sixredsquares to launch a refreshed brand and website to raise global awareness and support for wildlife conservation in Malawi. The revamped brand and website aim to engage a global audience and highlight LWT's crucial work.

Branding 481