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Illustration by Mia Angioy for Creative Boom In the last of our special six-part series, we explore how sonic branding can elevate your brand's presence by leveraging Epidemic Sound's expansive library of music and sound effects. In 2024, the auditory experience has become crucial to crafting a cohesive and memorable brand presence.
A few years ago, the question was: should your brand identity include motion? So nowadays, the question is more like: how is motion interwoven into the heart of your brand? And rather than being a mere "add-on" to brand identity, it needs to be integrated into the brand identity process from the very start.
The right typeface can bring a brand to life, enhance readability and accessibility, and convey your intended message with clarity and style. In this article, we'll delve into the nuances of font selection, exploring everything from aesthetic considerations to technical issues, as well as costly licensing pitfalls.
Developer and digital art director Dan Powell explains how he used custom typography and generative tools to design the brand identity for Frontify Futures, an exciting new platform that explores tomorrow's brand-building landscape. Who knows where branding will go in the future?
As we write this article, Porto Rocha just shared a new partnership with Google to reimagine the visual and verbal identity of its revolutionary Gemini AI model. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system. We can't wait to see what they come up with!
As a resource in logo design, the concept can creates a symmetry that enhances visual appeal and creates a sense of harmony while allowing an identity to be read correctly in different orientations – great for a brand whose mark appears on physical objects that might not always be seen straight on. Why not try a subscription?
He predicts that next year: "AI will transition from being a behind-the-scenes tool for processes and sketches to an actual execution tool, creating brand assets and content in real-time. In an article we published in May, Simon Case predicted that AI will destroy jobs and create a movement towards one-person design agencies.
The car brand went for something totally different from their usual ads, as you can see in the embedded video above. If you check the brand’s replies on social media, it was intentional and the video was more of a marketing stunt promising big changes. So, what’s the problem with the new branding?
Art Director, Brand & Creative—Spotify We asked the creative community about the fonts they're excited to use over the next 12 months… and here they are. And we present the 50 most popular in our article below. Alebrijes by Shivani Parasnis using Obviously by Oh No Type Co., This font comes in 16 styles, each with 463 glyphs.
This article delves into the latest typography innovations that promise to make digital interfaces more engaging, accessible, and visually appealing. Their elegant, timeless appeal adds sophistication to designs, especially in branding and editorial content. These unique fonts help establish brand identity and foster user recognition.
She says: "British Airways is such an iconic name, and it's inspiring to collaborate with a brand that connects people and destinations worldwide." While the article focuses on the 25 most unmissable wonders of India, Olivia was able to select six of her favourite sights to illustrate. "I
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Retro-futurism reflects a playful yet sophisticated look, making it popular across branding, website design, and digital art. Branded Content and Advertising: Companies like Apple and Nike have incorporated retro-futuristic elements in their marketing, creating ads that nod to vintage designs but with a high-tech edge.
” A spectacular digital illustration can make your brand’s merchandise as iconic as the Apple logo or the Nike swoosh. Just as a viral TikTok dance sets the internet ablaze, an iconic design can make your brand the talk of the town. How do you weave that magic into your brand?
Thank you for reading 5 articles this month* Join now for unlimited access Enjoy your first month for just £1 / $1 / €1 Join now Already have an account ? Unreal Engine almost convinced me Latest in Advice What is brand strategy and why is it so vital? Why not try a subscription? Why not try a subscription?
Designed to promote the brands new Flip camera, The Camera for an Analogue Life’ is one of the most stirring back to basics campaigns weve seen for a while. Thank you for reading 5 articles this month* Join now for unlimited access Enjoy your first month for just £1 / $1 / €1 Join now Already have an account ?
Thank you for reading 5 articles this month* Join now for unlimited access Enjoy your first month for just £1 / $1 / €1 Join now Already have an account ? Why not try a subscription? Why not try a subscription? By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative. Brands are more and more focused on not only telling relevant stories but also on counting on the right people to tell those stories.
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Thank you for reading 5 articles this month* Join now for unlimited access Enjoy your first month for just £1 / $1 / €1 Join now Already have an account ? He reports on the worlds of design, branding and lifestyle tech, and has covered several industry events including Milan Design Week, OFFF Barcelona and Adobe Max in Los Angeles.
For more on how it works, read our article How building a 'secret repertoire' helps you generate original ideas. Whether you're working on branding, typography or photography, this platform is an excellent resource. Same Energy Founded in 2021, Same Energy just launched in beta.
Don’t just share finished work with the world; post work-in-progress images and videos, and use other functions such as Reels to build your personal brand. Thank you for reading 5 articles this month* Join now for unlimited access Enjoy your first month for just £1 / $1 / €1 Join now Already have an account ?
In this article, we introduce an inspiring collection of fonts that are not only versatile but also free to download, ensuring you have access to high-quality resources without stretching your budget. Its bold and creative style makes it perfect as a display font, hence it is ideal for branding logos and posters.
In this article, we'll summarise some of its key findings, while you can download the full report today. Today's audiences are craving authenticity, with brands shifting from selling products to experiences and human connections. Brands are embracing this hand-drawn, incomplete style to inject personality into their visual identity.
In the article below, we've compiled the most insightful of their tips and advice. The first time I stop scrolling because an image has caught my eye, I spend a couple of minutes studying the picture, reading the article or looking further into the creator or subject. Take a notebook and write down any thoughts that pop up.
Subscribe now Trending Enter Brand Impact Awards AI in Focus Indie games Best iPad for Procreate Recommended reading Logos & Icons The best entertainment logos: icons of movies, TV and gaming Gaming Which video game fictional company had the most evil logo design? Why not try a subscription? Why not try a subscription?
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Thank you for reading 5 articles this month* Join now for unlimited access Enjoy your first month for just £1 / $1 / €1 Join now Already have an account ? Why not try a subscription? Why not try a subscription? By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
This article features over 50 box packaging mockups, available in both free and premium options for your presentations. Whether you’re working on branding projects or showcasing your design skills, having high-quality mockups can make all the difference. If you’re looking for box mockups, you are in the right place.
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As a result, this article features a global network of illustrators whose work doesn't just look beautiful; it says something, too. Lauren Hom Lauren Hom is a designer and lettering artist with a knack for marketing who loves helping creatives and brands get more eyes on their work.
Thank you for reading 5 articles this month* Join now for unlimited access Enjoy your first month for just £1 / $1 / €1 Join now Already have an account ? Try to get a slam dunk in my quiz 2 Created some incredible branding? Enter the Brand Impact Awards 2025 – but hurry! Why not try a subscription?
Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative. Brands are more and more focused on not only telling relevant stories but also on counting on the right people to tell those stories.
This showcase includes professionally crafted product presentation mockups , such as iPhone X mockups, branding materials, stationery items, logos, t-shirts mockups , and packaging, all in various perspectives and styles. With fully customizable colors, you can easily adjust the lunch box and background to match your branding or theme.
In this article, we'll share some of the best insights from that discussion, while you can share your own views via The Studio here. Senior designer Rose O'Mahony, who's been at Springetts Brand Design for 11 years, exemplifies this shift. "I And why do we know this? However, I decided not to become a design director by choice.
Creative Cloud All Apps £49.94 £56.98 /mth View We check over 250 million products every day for the best prices Thank you for reading 5 articles this month* Join now for unlimited access Enjoy your first month for just £1 / $1 / €1 Join now Already have an account ? Why not try a subscription?
So, in this article, we bring together 10 of our favourite illustrators on their books today, with styles as diverse as they are distinctive. Often collaborating with luxury brands, she brings a refined touch to editorial, branding and conceptual projects. In short, Agent Pekka knows talent when they see it. Karlotta Freier 2.
From haute couture to leisure wear, big brands want to make their launch events and retail activations memorable and emphasise the artistry and individuality of their products. Jo Bird As we write this article, Jo Bird is having afternoon tea at the Sanderson Hotel in London, prepping for an upcoming live illustration gig.
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Thank you for reading 5 articles this month* Join now for unlimited access Enjoy your first month for just £1 / $1 / €1 Join now Already have an account ? Why not try a subscription? Why not try a subscription? The AI skills you need to get ahead in content creation this year Gah!
As the world of branding continues to evolve, so does the art of logo design. Logos are the face of a brand, representing its identity and values in a simple, yet powerful, visual form. In 2025, expect to see logos with subtle yet powerful symbolism, allowing brands to communicate their values and story through minimalistic forms.
You can read more in our articles on his Refugee Week installation and Green Man festival branding.) His multi-disciplinary approach spans film, architecture, art and design, offering a fresh perspective on visual storytelling. In short, it's a fascinating and unexpected lineup of speakers, with more to be announced.
It is perfect for health and beauty brands. Ideal for: Branding, web design, product packaging, and illustrations. These blues are ideal for brands looking to stand out while remaining dependable. Ideal for: Corporate branding, marketing materials, and app design, where a sense of authority is needed.
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