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How to curate the perfect soundtrack for your brand's visual identity

Creative Boom

Illustration by Mia Angioy for Creative Boom In the last of our special six-part series, we explore how sonic branding can elevate your brand's presence by leveraging Epidemic Sound's expansive library of music and sound effects. In 2024, the auditory experience has become crucial to crafting a cohesive and memorable brand presence.

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Why motion is the future of brand identity, and how to do it right

Creative Boom

A few years ago, the question was: should your brand identity include motion? So nowadays, the question is more like: how is motion interwoven into the heart of your brand? And rather than being a mere "add-on" to brand identity, it needs to be integrated into the brand identity process from the very start.

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Graphic designers share their top tips for choosing the right fonts

Creative Boom

The right typeface can bring a brand to life, enhance readability and accessibility, and convey your intended message with clarity and style. In this article, we'll delve into the nuances of font selection, exploring everything from aesthetic considerations to technical issues, as well as costly licensing pitfalls.

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Inside the thinking behind Frontify Futures' standout brand identity

Creative Boom

Developer and digital art director Dan Powell explains how he used custom typography and generative tools to design the brand identity for Frontify Futures, an exciting new platform that explores tomorrow's brand-building landscape. Who knows where branding will go in the future?

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The 25 creative studios inspiring us the most in 2025

Creative Boom

As we write this article, Porto Rocha just shared a new partnership with Google to reimagine the visual and verbal identity of its revolutionary Gemini AI model. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system. We can't wait to see what they come up with!

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The best ambigram logos (and two controversial designs that didn't work)

Creative Bloq

As a resource in logo design, the concept can creates a symmetry that enhances visual appeal and creates a sense of harmony while allowing an identity to be read correctly in different orientations – great for a brand whose mark appears on physical objects that might not always be seen straight on. Why not try a subscription?

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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

He predicts that next year: "AI will transition from being a behind-the-scenes tool for processes and sketches to an actual execution tool, creating brand assets and content in real-time. In an article we published in May, Simon Case predicted that AI will destroy jobs and create a movement towards one-person design agencies.