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How to curate the perfect soundtrack for your brand's visual identity

Creative Boom

Illustration by Mia Angioy for Creative Boom In the last of our special six-part series, we explore how sonic branding can elevate your brand's presence by leveraging Epidemic Sound's expansive library of music and sound effects. In 2024, the auditory experience has become crucial to crafting a cohesive and memorable brand presence.

Branding 445
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Why motion is the future of brand identity, and how to do it right

Creative Boom

A few years ago, the question was: should your brand identity include motion? So nowadays, the question is more like: how is motion interwoven into the heart of your brand? And rather than being a mere "add-on" to brand identity, it needs to be integrated into the brand identity process from the very start.

Branding 445
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Graphic designers share their top tips for choosing the right fonts

Creative Boom

The right typeface can bring a brand to life, enhance readability and accessibility, and convey your intended message with clarity and style. In this article, we'll delve into the nuances of font selection, exploring everything from aesthetic considerations to technical issues, as well as costly licensing pitfalls.

Fonts 465
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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

He predicts that next year: "AI will transition from being a behind-the-scenes tool for processes and sketches to an actual execution tool, creating brand assets and content in real-time. In an article we published in May, Simon Case predicted that AI will destroy jobs and create a movement towards one-person design agencies.

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How to get your brand identity project featured on Creative Boom

Creative Boom

As a graphic designer or branding studio, getting your latest project featured in Creative Boom can significantly boost your visibility and reputation. And as we explain in our article What we stand for , we don't just want to narrow it down to the biggest agencies, the biggest brands or (God forbid) the biggest cities.

Branding 501
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Best Brand Guidelines Templates For Robust Brand Presence

Graphic Design Junction

In digital marketing establishing a strong and recognizable brand presence is vital for success. As businesses strive to connect with their target audience and distinguish themselves in the market, the role of brand guidelines templates becomes increasingly significant. What is Brand Guidelines Templates?

Templates 342
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Wolff Olins creates a renewed, defiantly optimistic brand identity for LG

Creative Boom

The global electronics brand is going against the tide with an upbeat campaign focusing on positivity. But wallowing in misery doesn't do anyone any good, as we explored in our recent article, How to get your mojo back in the world of 2023. Everyone's down in the dumps right now.

Branding 480