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The eight things illustration agencies are looking for in 2025

Creative Boom

That said, illustration agencies continue to take commissions from exuberant clients with high hopes for their campaigns, publications, and media activity, online and in print. We chatted with illustration agencies serving various creative and geographic markets to discover what they crave for the New Year.

Agency 482
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The eight things illustration agencies are looking for in 2025

Creative Boom

That said, illustration agencies continue to take commissions from exuberant clients with high hopes for their campaigns, publications, and media activity, online and in print. We chatted with illustration agencies serving various creative and geographic markets to discover what they crave for the New Year.

Agency 447
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How&How reinvents Chester Zoo as a 'force for nature' with radical rebrand

Creative Boom

Zoos increasingly see themselves as champions of the natural world, helping protect endangered species and educate the public about environmental destruction. At the cutting edge of conservation, Chester Zoo wanted a new brand and website to champion these nature-positive efforts. So they turned to How&How.

Education 518
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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

We just feel it's nice to give praise where praise is due and highlight some top agencies doing outstanding work and inspiring their peers. This year, they've also launched a sister agency focused on typography and type design, called Type of Feeling. Hopefully, their work will inspire you too.

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Opening Line gives a voice to brand language through its new publication Between the Lines

Creative Boom

Designed by Extract Studio, the publication was made to be more than a monotonous manuscript in a bid to inspire creatives to "make more space for words in their practice". Equally, Swidlicka advises people to prioritise "bringing something new to the conversation, rather than trying to sound clever or parrot other brand voices".

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10 decorative accessories that we always see in every graphic design agency

Creative Boom

We're talking about some of the biggest creative agencies globally, like Pentagram and UsTwo, where we see some decor staples. We've seen many a cactus and prayer, peace lily and string of hearts in design agencies worldwide, but the one plant to stand out is always the Swiss Cheese variety. Image courtesy of the designer.

Agency 526
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'Storytelling and emotional connection matter more than aesthetics,' says illustrator Fangfang Han

Creative Boom

She has already worked on projects with various clients, covering travel and lifestyle topics for UK publications such as Teen Breathe and creating children's book illustrations for Ximalaya in China. Images from The Flying Studio, a book about Eadweard Muybridge. It led Fangfang to win a World Illustration Award in Animation this year.