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Ultimate Guide to Travel & Tourism Sector Branding

Inkbot Design

Ultimate Guide to Travel & Tourism Sector Branding Tourism marketing is a crucial activity (and increasingly so) in the tourism sector. Marketers distinguish two types of branding in this domain: tourism sector branding and travel business branding. This is why we also speak of city or country marketing.

Tourism 65
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How to Manage a Marketing Budget

Inkbot Design

How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed. Setting your overall budget guides the scope of marketing activities possible.

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Deliveroo serves up a sizzling new identity to drive a wider global appetite

Creative Boom

Today, Deliveroo's in-house creative agency has unveiled a refreshed identity, but it's more of an evolution than an overhaul. The move is part of a drive to ensure competitive edge, distinction, and creative consistency across Deliveroo's ten local markets. But what were the challenges the creative team faced in evolving the identity?

Agency 376
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10 best artist and illustration agents in New York City

Creative Boom

But how on Earth do you find a market for your work? With its rich tapestry of art galleries, publishing houses and media outlets, New York City is a veritable hub for illustration agents. James Yang, represented by David Goldman Agency 3. The agency was founded by Mohamed Danawi in 2012.

Artist 468
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Brand Differentiation: How to Stand Out in a Saturated Market

Canny

In a saturated market where everyone is shouting their message, brand differentiation is a fundamental strategy to help you stand out. A saturated market is one where too many companies are fighting for the same pool of customers, meaning the value of a product or service is often missed.

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The Best Examples of Drone Footage in Marketing Campaigns

Canny

Video-based marketing campaigns were forever changed with the introduction of drone footage. Drone marketing — as some have started referring to it as — can be found just about everywhere, either to offer a unique visual, or to actually feature within the video in some way or another. Marketers Can Experiment More. download now.

Marketing 148
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Wanderlust Approved: Top 10 Travel Logos You’ll Want to Follow

Inkbot Design

Wanderlust Approved: Top 10 Travel Logos You'll Want to Follow For those bitten by the travel bug, the mere thought of faraway destinations can make our hearts beat faster. Whether it's the anticipation of new experiences or the prospect of getting away from it all, travel uniquely fills us with excitement and wonder.

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