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New identity for cashmere brand Gobi is deeply rooted in Mongolian culture

Creative Boom

As they saw it, the only way to do this was to travel to Mongolia for a week of discovery and workshops. We led strategic and creative workshops with the C-level executives and their teams to really understand how to position Gobi." This creates a higher-quality, noticeably softer product. We visited museums," he recalls. "We

Branding 469
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How To Run A Brand Strategy Workshop

Just Creative

But have no fear, if you are starting your brand from scratch, use the help of a brand strategy workshop to get the job done! This is usually based on what is important to your brand and your customers – a brand strategy workshop will help you figure those out. Why Should You Hold a Brand Strategy Workshop? Take Your Time.

Branding 350
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How live event illustration brings big opportunities for artists

Creative Boom

She creatively captures keynote talks, panels, and workshops in real-time at academic, corporate, and cultural events, making complex information accessible and more engaging. While editorial and advertising work involve deeper, more creative exploration, live events offer immediacy and spontaneity. For Bvlgari. For Cartier.

Artist 448
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Rise of the machines: How illustrators can avoid being replaced by AI

Creative Boom

Hand-painted murals, live illustration, tutoring, and workshops are just a few possibilities. Of course, I'm not naive enough to believe AI is going to disappear one day, but as a professional in the industry working in editorial and advertising mostly, I haven't yet come across a situation where I've lost out to a job from AI." "I

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D&AD New Blood 2025: Emerging creatives take centre stage with ideas that challenge, provoke and inspire

Creative Boom

The winning ideas addressed some of society's thorniest challenges, from sexual health education to climate migration, all while spanning disciplines such as UX, animation, typography, experiential campaigns, and advertising. The top Black Pencil winners showed equally fearless creativity.

Portfolio 195
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Why Dribbble Isn’t an Ideal Advertising Platform

Graphic Design Junction

While it excels at portfolio presentation and fostering a design community, Dribbble falls short as a platform for advertising. This article delves into the reasons why Dribbble might not be the most effective channel for reaching your target audience and achieving your advertising goals.

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How The Studio became an essential place for creatives to network and learn in 2025

Creative Boom

Liz Mosley's '100 Rejections, Zero Regrets' workshop on 20 February attracted 68 members, who learned how actively seeking rejection can transform creative careers. Rhea Freeman's goal-setting workshop on 8 May taught members how to reverse-engineer big ambitions into achievable micro-goals.