New identity for cashmere brand Gobi is deeply rooted in Mongolian culture
Creative Boom
NOVEMBER 3, 2024
It has a great deal of equity and recognition in Mongolia, but wanted help in growing the brand outside the country. As they saw it, the only way to do this was to travel to Mongolia for a week of discovery and workshops. This makes them unique, and it's the story we needed to tell and build the Gobi brand around."
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