Inkbot Design

FEBRUARY 14, 2023

Top 20 Best Advertising Campaigns of All Time To successfully sell a new product or service, it is necessary to ensure that potential customers are aware of it. This is why advertising campaigns are so important. What are Advertising Campaigns?

Advertising 115

Advertising Advertising Marketing Marketing 115

Inkbot Design

JANUARY 21, 2024

Luxury Brand Marketing & High-End Branding Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. This comprehensive guide explores the fundamental principles, strategies, and examples of luxury brand marketing and high-end branding.

Marketing 71

Marketing Marketing Brand Branding 71

Canny

MAY 7, 2024

Finding great branding resources online is easy. In this post, we’ve collated our favourite branding resources that we’ve used over the years at Canny. But if you’re looking for help with your branding project or looking to improve your branding then rest assured… You’re in the right place. It’s almost too easy.

Brand 78

Brand Branding Templates Marketing 78

Inkbot Design

NOVEMBER 3, 2023

Out-of-Home Advertising: An Unconventional Approach Out-of-home (OOH) advertising, also known as out-of-home media or outdoor advertising , refers to any type of marketing that reaches consumers when they're outside of their homes. This includes billboards, transit advertising, and street furniture like bus shelters and kiosks.

Advertising 87

Advertising Advertising Digital Media 87

Creative Boom

FEBRUARY 7, 2023

Clients commission people as well as technique, and you want substance to your work. If you're looking to attract editorial clients, you should have more abstract and narrative illustrations in your portfolio: images that can distil a complex subject matter in a visually simplistic way. "If

Portfolio 538

Portfolio Illustration Illustrator Arts and Crafts 538

Inkbot Design

OCTOBER 15, 2023

Brand Awareness: Strategies, Examples, and Measurement To grow, any business needs to build brand awareness. But what exactly is brand awareness – and how can you know if your efforts are successful? In this post, we'll explore some effective strategies for raising brand awareness with real-world examples.

Brand 94

Brand Branding Media Marketing 94

Inkbot Design

FEBRUARY 8, 2023

20 Major Benefits of Advertising for your Business Whether you have started a new business or want to take your small business to new heights of success, you need to promote your business to your potential customers. Advertising is about targeting the right audience and promoting your products or services at the right time.

Advertising 66

Advertising Advertising Marketing Marketing 66

Inkbot Design

APRIL 29, 2023

Brand Attributes: Unlocking the Power of Your Identity Let me start by asking you a question: what do Apple, Nike, and Coca-Cola have in common? The answer is simple – an influential and instantly recognisable brand. So, let's dive in and unlock the power of your brand attributes. What Are Brand Attributes?

Brand 130

Brand Branding Advertising Advertising 130

Inkbot Design

OCTOBER 7, 2023

Brand Personality Types: Key to Consumer Behaviour In the competitive business world, where brands vie for attention and aim to connect with their target audience on a deeper level, having a distinct brand personality can help them stand out. What Does Brand Personality Mean? Why is Brand Personality Important?

Brand 88

Brand Branding Marketing Marketing 88

Inkbot Design

MARCH 24, 2024

Invest in Logo Design: A Powerful Brand Identity Awaits Have you ever noticed how some logos just stick in your mind? That clever little symbol or wordmark that immediately conjures up the brand image? Logos are much more than just a pretty picture – they're the essence of a company's brand distilled into one powerful visual.

Brand 95

Brand Branding Arts and Crafts Marketing 95

Inkbot Design

DECEMBER 21, 2023

How Custom T-Shirt Design Can Help Promote Your Brand T-shirts are the ultimate casual wear. But a simple tee can also be an incredible branding and marketing tool for businesses and organisations. With some creative custom design work, you can transform basic shirts into walking billboards for your brand. Let's get started!

Brand 75

Brand Branding Arts and Crafts Graphic 75

Inkbot Design

APRIL 17, 2024

As consumer behaviour shifts to a digital-first mindset, fitness brands must adapt their marketing strategies to effectively stand out and engage their target audience. This short guide outlines fitness brands' key marketing strategies and tactics to attract and retain loyal customers across multiple marketing channels.

Marketing 80

Marketing Marketing Media Brand 80

Inkbot Design

JANUARY 13, 2024

What is Digital Branding? Benefits & Strategies Digital branding is establishing a brand identity and reputation online through the strategic use of digital media and technology platforms. Agile Brand Management The digital landscape evolves quickly. Greater visibility gives brands access to larger markets.

Digital 82

Digital Brand Branding Media 82

Inkbot Design

OCTOBER 8, 2023

Brand Positioning Strategies: Setting Your Brand Apart With consumers overwhelmed by a sea of product choices and marketing messages, a unique and meaningful brand position allows companies to stand out from the competition and capture the attention and loyalty of target customers.

Brand 89

Brand Branding Marketing Marketing 89

Inkbot Design

JANUARY 7, 2024

The Branding Pyramid: A Strategic Framework Building a strong brand that resonates with target consumers takes careful planning and execution across multiple fronts. Enter the branding pyramid – a conceptual framework identifying the critical elements required to create a memorable, meaningful brand in the marketplace.

Brand 79

Brand Branding Production Marketing 79

Creative Boom

MAY 5, 2022

Penny Lee, aka The Brand Directoress. The best person to answer that question is Penny Lee, aka The Brand Directoress®. I was getting some work, trying to figure out the right clients, but it was frustrating because there was misalignment, and it was causing stress. The Brand Directoress®. Photography by Jim Marsden.

Freelance 505

Freelance Freelance Client Brand 505

Inkbot Design

NOVEMBER 27, 2023

The 8 Types of Brands (Definitions & Examples) Brands are ubiquitous in our lives, shaping our decisions and influencing how we perceive products and services. Different types of brands exist, each with its specific approach tailored to various consumer needs and market demands.

Brand 94

Brand Branding Production Marketing 94

Creative Boom

APRIL 17, 2023

In practice, a graphic designer typically works with various media, including both print and digital, to create designs that meet the needs of their clients or employers. The challenge is finding a client who'll pay you. You'll also talk directly to clients and be responsible for managing timelines and budgets.

Graphic Design 463

Graphic Design Graphic Freelance Freelance 463

Inkbot Design

JUNE 4, 2023

Mascot Logos: Unleashing the Branding Magic In the bustling realm of modern branding, a unique and vibrant protagonist has been silently stealing the show – mascot logos. Let me drop a little secret here: Mascot logos aren't just about fun and games – they're powerful, strategic tools in branding.

Brand 80

Brand Branding Digital Advertising 80

Inkbot Design

OCTOBER 16, 2023

Brand Growth Strategy: An Introduction to Branding A brand growth strategy is a long-term plan companies implement to increase their market share and brand equity. It involves strategically growing the reach and impact of a brand, allowing it to stay competitive.

Brand 77

Brand Branding Marketing Marketing 77

Inkbot Design

OCTOBER 24, 2023

How to Set Branding Objectives for Business Success Setting the right branding objectives is crucial for any business looking to make its mark. But what exactly are branding objectives, and why do they matter? The key is ensuring these branding objectives align with and help accomplish your broader business goals.

Brand 89

Brand Branding Marketing Marketing 89

Inkbot Design

OCTOBER 21, 2023

Top Brand Slogans and How to Create One Brand slogans are crucial in enhancing brand recognition and serving as practical marketing tools. A brand slogan is a short and memorable phrase or tagline that encapsulates the essence of a brand and resonates with its target audience.

Brand 77

Brand Branding Arts and Crafts Marketing 77

Inkbot Design

OCTOBER 7, 2023

Brand Equity in Marketing: Sustaining a Strong Brand Brand equity describes the additional worth that a famous brand brings compared to an unbranded product or service. This includes the reputation, perception and customer loyalty associated with a brand.

Marketing 52

Marketing Marketing Brand Branding 52

Inkbot Design

NOVEMBER 14, 2023

How Dynamic Content Makes Your Brand More Relatable Staying ahead of the curve in today's competitive digital landscape takes much work for brands. seconds ) and changing purchase behaviours, brands must constantly compete and provide content and solutions that help them stand out.

Brand 83

Brand Branding Marketing Marketing 83

Eye on Design

JULY 7, 2022

Apart from physical similarities, the two also have much in common in the world of advertising. Even before the proliferation of smartphones led to the popularity of “mobile advertising,” matchboxes plastered with advertisements once offered an affordable and portable means of marketing too. Courtesy In Plain Words.

Advertising 63

Advertising Advertising Manufacturing Marketing 63

Inkbot Design

JULY 17, 2023

The Science of Colour Psychology: How It Impacts Brand Perception Hey there, fellow brand enthusiasts! Have you ever wondered why some brands captivate us effortlessly while others fail to make a lasting impression? In the fascinating world of branding, colours hold immense power. Don't believe me?

Brand 129

Brand Branding Self-employed Marketing 129

Inkbot Design

OCTOBER 16, 2023

Brand Promotion: Strategies, Techniques, and Success Stories Brand promotion is an important marketing tactic to increase product recognition, consumer loyalty, competitiveness, revenue, and overall company worth. This ground helps raise brand awareness and makes it easier for buyers to recall.

Brand 52

Brand Branding Marketing Marketing 52

Inkbot Design

JANUARY 26, 2024

Branding designers – help companies define and establish their brand identity and style through logo design, colour palettes, typography, messaging, visuals, and more. Consistent branding – The portfolio employs cohesive visual branding, logo work, style and messaging that reinforce capabilities.

Graphic Design 98

Graphic Design Graphic Portfolio Client 98

Inkbot Design

JANUARY 4, 2024

Ultimate Guide to Travel & Tourism Sector Branding Tourism marketing is a crucial activity (and increasingly so) in the tourism sector. That is why tourism branding takes particular relevance as a differential and success factor. What is tourism sector branding? In this article, we will discuss both.

Tourism 67

Tourism Travel Brand Branding 67

Inkbot Design

JUNE 30, 2023

Celebrity Endorsements: Amplifying Brands and Captivating Consumers What do George Clooney, Michael Jordan, and Taylor Swift all share? They've each helped turbocharge brands by lending their famous faces to marketing campaigns. In this increasingly cluttered advertising landscape, standing out is the name of the game.

Brand 98

Brand Branding Media Marketing 98

The Branding Journal

AUGUST 9, 2022

They might be words that we usually use to describe a person’s personality traits, but can also readily apply to brand personalities. A brand personality is no different. A strong, well-defined personality humanizes a brand, making it both distinctly different and relatable in today’s cluttered marketplace.

Brand 52

Brand Branding Marketing Marketing 52

Just Creative

APRIL 11, 2021

That’s a ton of money for a small ad during the biggest sporting event of the year. Content Marketing: Attract Customers With Zero Advertising – $12. The Entrepreneur’s Guide to Pitching Clients and Getting Sales – $13/month. Content Marketing: Attract Customers With Zero Advertising. View Course.

Marketing 250

Marketing Marketing Advertising Advertising 250

Inkbot Design

NOVEMBER 18, 2020

Brand Storytelling – Why Brand Stories Succeed Or Fail. Brand storytelling has taken marketing and advertising to new heights in the last few years. This is where brand storytelling comes into the picture. These so-called brand stories are the faces of the brand. What is Brand Storytelling?

Brand 130

Brand Branding Marketing Marketing 130

Inkbot Design

OCTOBER 8, 2023

How to Create a Branding Manual for Your Business A branding manual, known by various names such as a brand style guide or brand identity manual, is an all-encompassing document that outlines the guidelines and specifications for how a brand should be presented to the world.

Brand 78

Brand Branding Marketing Marketing 78

Creative Boom

JULY 5, 2022

If you know a team member or even a contractor that has just had a baby and might need time for doctor appointments, privacy for breast pumping, or skip out for a sports day, build that into the everyday. But most importantly, our clients demand it. We need to become inherently more flexible – and being loud about it helps.

Sports 240

Sports Marketing Marketing Advertising 240

Canny

APRIL 13, 2021

What is branding? Because branding is such a misused and misunderstood term, “what is branding?” For example, people ask us: What is branding? For example, people ask us: What is branding? What does branding mean? How do you define branding? Branding – that’s just your identity isn’t it?

Brand 148

Brand Branding Agency Media 148

Inkbot Design

APRIL 22, 2022

10 Sports Marketing Tactics That Work. If you’re a sports fan, you probably understand the power of sports marketing. You’ll learn some powerful tips for using sports marketing to boost your own business. Sports marketing has been a big part of American culture since the 20th century.

Sports 109

Sports Marketing Marketing Client 109