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Defy's anniversary ads for Boyds strike the perfect balance between past and future

Creative Boom

Striking that balance is one of the biggest challenges facing advertisers, but it can be done. Defy's creative concept "Boyds for Life" is grounded in the retailer's four generations of family ownership and sustained client relationships." On the other hand, you don't want people to think you're old hat.

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Top 20 Best Advertising Campaigns of All Time

Inkbot Design

Top 20 Best Advertising Campaigns of All Time To successfully sell a new product or service, it is necessary to ensure that potential customers are aware of it. This is why advertising campaigns are so important. What are Advertising Campaigns?

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Sports Branding: How to Win Fans and Influence Consumers

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Sports Branding: How to Win Fans and Influence Consumers Sports can unite people of all backgrounds and ages, creating shared enthusiasm and fervour. The global sports market is booming, with estimates valuing it at almost $500 billion ! What is Sports Branding?

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Van Saiyan's incredible retro illustrations draw on special moments from his childhood

Creative Boom

But after studying for an illustration degree in Madrid, he decided to prepare a portfolio and contact illustration agencies, advertisers and magazine publishers. This led me to contact new clients in Spain, to work with Anna Goodson Illustration Agency and new international clients."

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Conran Design Group crafts new logo and identity for global comms group Havas

Creative Boom

Havas is a multinational advertising and PR company headquartered in Paris with a long and illustrious history. Today, Havas operates in more than 100 countries, with more than 22,000 people, and is one of the world's largest advertising and communications groups.

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Inspiring creative women to follow in 2022

Creative Boom

Her clients include global brands like Google, Twitter, Visa, and Microsoft and nonprofit organisations providing life-advancing support to vulnerable communities throughout the United States. Elsewhere, Olivia also works as a freelance sports reporter. Clients include IBM, World Community Grid and Tata Consultancy Services.

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Out-of-Home Advertising: An Unconventional Approach

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Out-of-Home Advertising: An Unconventional Approach Out-of-home (OOH) advertising, also known as out-of-home media or outdoor advertising , refers to any type of marketing that reaches consumers when they're outside of their homes. This includes billboards, transit advertising, and street furniture like bus shelters and kiosks.