Wolff Olins creates a renewed, defiantly optimistic brand identity for LG
Creative Boom
SEPTEMBER 4, 2023
The global electronics brand is going against the tide with an upbeat campaign focusing on positivity. Titled 'Life's Good', the campaign features digital out-of-home (OOH) advertisements at renowned landmarks across the globe, including sites in Dubai, London, New York, Vietnam and Seoul. Everyone's down in the dumps right now.
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