article thumbnail

Types of Advertising: Traditional vs Digital Strategies

Inkbot Design

Types of Advertising: Traditional vs Digital Strategies Advertising is a critical component of most marketing campaigns and business growth strategies. With so many options, it can get overwhelming to determine the suitable advertising types and mediums to use. Full-page glossy magazine ads also offer a high visual impact.

article thumbnail

Tangent revitalises Turner Prize identity in a fusion of art and accessibility

Creative Boom

The challenge of creating a new visual identity for such a significant event fell to Tangent, a branding agency with a track record of excellence in this field. Tangent's design cleverly integrates the existing Towner brand elements, such as typography and colour, presenting the Turner Prize as a natural extension of Towner's identity.

Art 470
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Play Studio gives a distinct and memorable vibe to OpenAI conference

Creative Boom

If you don't believe us, read our special report on how design agencies are actually using AI in 2024.) The OpenAI team worked closely with Play Studio to develop branding for the event, including a logo, visual identity system, art direction, signage, environmental design, motion design, advertising, photography and UX/UI design.

Animation 370
article thumbnail

Print's not dead: the best magazines for graphic design inspiration

Creative Boom

We present a selection of the best titles on sale today. For graphic designers especially, print magazines offer a source of inspiration that's tangible and immersive and presents content in a completely different visual way to digital. Spread from the latest Type 01 magazine. When was the last time you read a printed magazine?

Magazine 515
article thumbnail

Best foot forward: Lynne McCusker's bold branding for a new retro shoe store

Creative Boom

Here we present a great example of how to do it right and chat to its creator, Lynne McCusker , to find out more about it. I began my career at promotional marketing agency This Is BD , working on promotional and experiential projects for Arla Foods, Diageo and The Famous Grouse.

Brand 487
article thumbnail

JKR creates new brand system for expanded Uber

Creative Boom

Tosh Hall adds: "By defining what makes the brand distinct and delivering a system and toolkit to reflect that, we're enabling any agency, whether in PR, digital, or advertising, to pick up where we left off.

Brand 457
article thumbnail

Why Hire a Creative Branding Agency?

Inkbot Design

Why Hire a Creative Branding Agency ? You may also know that some businesses hire a branding agency for these services. But, what are some of the benefits of hiring a creative branding agency versus doing it yourself? How does an agency help build your brand identity ? This is why branding agencies are so helpful!

Agency 114