Defy's anniversary ads for Boyds strike the perfect balance between past and future
Creative Boom
DECEMBER 11, 2023
Striking that balance is one of the biggest challenges facing advertisers, but it can be done. Defy's creative concept "Boyds for Life" is grounded in the retailer's four generations of family ownership and sustained client relationships." On the other hand, you don't want people to think you're old hat.
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