The buzzwords creatives are ditching in 2025 (and what to say instead)
Creative Boom
JANUARY 28, 2025
Strategy Quite a few creatives seem to be pushing back on the word "strategy," and who can blame them? Toward 's head of operations and strategy, Matthew Jackson, calls out those who use "strategy" to describe vague hopes and goals, like: "We're strategic, we sell t-shirts, and that's the best strategy ever."
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