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Brooklyn Museum has a new look inspired by its 200-year history and architecture

Creative Boom

The brief This new rebrand was spearheaded by Brooklyn-based design studio Other Means in collaboration with the museum's in-house team. Shining example In short, the rebrand goes beyond mere aesthetics; it's a thoughtful reflection of the museum's role as a convergence point for diverse ideas, identities, and origins.

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Rebranding Exercise: A Strategic Approach to Business Growth

Inkbot Design

Rebranding Exercise: A Strategic Approach to Business Growth As we approach the new year, companies across industries realise that standing out in today's crowded marketplace requires a distinct and memorable brand identity. Rebranding helps companies align their identities with shifting consumer tastes and market trends.

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Lightning strikes with Nomad's designs for sports betting brand Betano

Creative Boom

The rebranding aimed to set them apart in a competitive market during a crucial year. And what started as an exercise to modernise our previous identity has ended up as a full revamp of our logo and distinctive brand asset system. "We Both at the personal and professional level.

Sports 437
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Why Jaguar's rebrand failed, and what it can teach us

Creative Boom

It's official: Jaguar has dropped its advertising agency, Accenture Song, following huge criticism of its 2024 rebrand. In November last year, Jaguar Land Rover (JLR) unveiled a radical rebranding exercise. So what went wrong, and what lessons can be learned? What went wrong? It feels like something.

Agency 514
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Revamping Your Branding Strategy: Strategies for a Successful Rebranding

Inkbot Design

Revamping Your Branding Strategy: Strategies for a Successful Rebranding When you think about your brand, what first comes to mind? So, let's explore why rebranding can be a game-changer for your business. So, let's explore why rebranding can be a game-changer for your business. Is it the logo? The catchy slogan ?

Brand 98
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dn&co becomes DNCO as it celebrates success and gets ready for more growth

Creative Boom

To reflect the 40-people-strong company's new collaborative nature, the rebrand has ditched the ampersand and switched to all caps. Speaking of how the rebrand came about, DNCO Founding Director Joy Nazzari said: "When we became a 100% employee-owned company, it was an incredible endorsement of our own future and the people in the business.

Client 293
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Innovative Branding: Visual Identity and Logo Design Showcase

Graphic Design Junction

Buscapé Rebranding 5. Clarysse Rebranding 8. However, creating an effective logo is an exercise in strategic minimalism. Buscapé Rebranding by My Name Is Will Nunes Buscapé’s rebranding initiative represents a strategic evolution in its visual identity, encapsulating its commitment to innovation and customer-centricity.

Branding 314