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The 25 creative studios inspiring us the most in 2025

Creative Boom

For instance, their recent bold new identity for the São Paulo art museum MASP nods to Brazilian modernist design traditions while reimagining them for a contemporary audience. As we write this article, Porto Rocha just shared a new partnership with Google to reimagine the visual and verbal identity of its revolutionary Gemini AI model.

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5 branding projects redefining health and beauty in October 2024

Creative Boom

One Living by Derek&Eric From simplified skincare to tech-infused cosmetics, these cutting-edge branding initiatives are reshaping the health and beauty landscape worldwide. This pressure has sparked a wave of innovation in health and beauty branding. This pressure has sparked a wave of innovation in health and beauty branding.

Branding 458
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Starbucks turns up the personality on Refreshers in China with a bold redesign by Marks

Creative Boom

Starbucks is reintroducing its much-loved Refreshers drink to Chinese consumers with a major glow-up, including an innovative bottle design and bold graphic identity crafted by global design agency Marks. Marks' approach was rooted in local consumer insight and cultural semiotics. Design-wise, the label balances familiarity with flair.

Portfolio 341
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Wedge refreshes the identity of 'Canada's Cocktail'

Creative Boom

Mott's Clamato Caesar is a legacy brand that has barely changed for decades, but its new identity has found a way of reinforcing its heritage with a modern and desirable touch. Montreal and LA-based studio Wedge has been behind the brand evolution of Mott's Clamato Caesar, "Canada's Cocktail", since 1969.

Portfolio 448
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Among Equals designs broken but hopeful new identity for WRAP

Creative Boom

How can branding help to communicate urgency and the dire state of the planet while still inspiring hope and optimism? Global environmental action NGO WRAP has a new informative yet striking identity, designed by the London-based studio Among Equals. Among Equals' Nick May explains how to strike the balance.

Branding 284
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Beyond the worker bees: How F37's billboard campaign ditched the Manchester clichés

Creative Boom

For decades, the city's creative identity has been wrapped up in the same tired tropes. Particularly in corporate campaigns, or on hoardings for new developments—which are not going to be marketed to, or bought by, anyone local." But we'll be the first to admit that Manchester has a problem with its own mythology. Worker bees.

Fonts 400
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M — N Associates overhauls Vietnam’s biggest sneaker brand

Creative Boom

Now, it has an identity that competes with global brands without compromising on its roots in the country's culture. Known for its unconventional campaigns and innovative designs over the last nine years, the brand contributes approximately 74% to the company's total revenue, selling millions of pairs globally.

Branding 195